Remove tag business-development
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Boost Local Visibility: Top Local SEO Tips for Multilocation Healthcare Businesses

Healthcare Success

Local SEO is beneficial for any size business but critical for multilocation companies. By implementing local seo for multiple locations, healthcare businesses can boost their visibility in search results, attract more qualified leads, drive more patient acquisitions, and grow their revenue.

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The current pharma business model is unsustainable

World of DTC Marketing

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. Rather than investing more in R&D, most pharma companies feel its more cost-effective to buy small biotech companies developing unique molecules that can find a market niche.

Pharma 210
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3 Things Generative AI Can Do for Commercial Pharma Right Now

PM360

Will this next-generation technology usher in a bold creative revolution that upends much of how we go about our business every day? Auto-tagging, a laborious task, is another area where generative AI/LLMs can assist. Auto-tagging helps the right content get delivered to the appropriate customers. This is a brave new world.

Pharma 97
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Medicare savings won’t make a dent in healthcare costs

World of DTC Marketing

If pharma is a business, they will find a way to develop, buy, or acquire new drugs. New technologies are being developed that allow for virtual clinical trials and other cost-lowering development costs. But even though the government may be saving money, ordinary taxpayers probably won’t see any discounts.

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EVERSANA and Amazon Web Services Introduce Transformative Medical & Regulatory Review AI Solution

PM360

The first solution, developed by EVERSANA leveraging AWS and AWS Partner TensorIoT , addresses a time-consuming and error-prone process in the industry—medical and regulatory content approvals. The new offering is the first of several new EVERSANA solutions in development leveraging AWS.

Medical 52
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Why You Need an ADA Compliant Healthcare Website—and How to Get One

Healthcare Success

Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities. Heading tags also help assistive technologies understand the structure of the page. The problem? The ADA doesn’t offer clear regulations for a compliant website. The bigger problem?

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Why Your Healthcare Website Needs to be Accessible

LEVO Health

Unfortunately, many web designers and developers don’t consider website accessibility when creating or updating a site. This may result in lost business, as potential patients may not be able to find the information they need or navigate your site easily. Tagging and Metadata. Include alt text for images.