Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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PM360

JULY 26, 2023

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Traditionally, engagement at the point of care has been limited to in-person interactions. Today, the U.S.

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Clarify Health

OCTOBER 3, 2023

From shopping to banking to travel, consumers today have everything at their fingertips, with digital technology transforming not only how business is conducted but how people live every day. Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform.

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Nixon Gwilt Law

MAY 26, 2023

As a law firm focused specifically on healthcare innovation, we get really excited about developing areas of the healthcare industry. Providers are already integrating Virtual Reality ( VR ) into patient care in a variety of ways. So, how do patients get access to this technology, and how do providers get paid for using it?

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PM360

OCTOBER 11, 2023

EVERSANA , a leading provider of global commercial services to the life sciences industry, today announced the acquisition of Healthware Group , a full-service agency and innovation consultancy headquartered in Salerno, Italy. Gone are the days of siloed, ineffective operations or regional strategies.

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Pharmaceutical Technology

AUGUST 12, 2022

The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers. According to GlobalData’s Epidemiology & Market Size database, around 1.2 million people in the UK and 2.7

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LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. Leverage Video Marketing.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. More than 40% of healthcare consumers use social media for their healthcare information needs. This is especially true for consumers aged 18 to 24.

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Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase. One Medical offers a membership-based virtual and in-person care model.

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PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. They grew up with smartphones and like to control many aspects of their lives digitally.

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pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. And he has a unique view of how data and health combine.

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PM360

OCTOBER 13, 2023

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. Will Big Tech’s moves within healthcare force the industry to change how it operates? Will Big Tech’s moves within healthcare force the industry to change how it operates? Here are the best responses.

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LEVO Health

AUGUST 9, 2023

Healthcare professionals are constantly seeking innovative ways to connect with their audience and establish a robust online presence. LinkedIn , a platform traditionally associated with corporate networking, has emerged as a pivotal tool in healthcare marketing. Video marketing. Why Use Videos on LinkedIn?

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LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. Creating dynamic videos that highlight services and offerings, as well as patient success stories, can be a valuable source of information for prospective patients and drive tangible returns on investment.

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Healthcare Success

JULY 18, 2023

People often confuse marketing and public relations (PR), but they are not synonymous. In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building.

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World of DTC Marketing

OCTOBER 27, 2020

We keep hearing the term “consumers of health” but the American healthcare system is too profitable to allow people to be consumers of healthcare. What if … people got a fair ROI for healthcare spending the way we expect a reasonable return from other investments? Except in healthcare. Ronald Reagan.

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Graphite Digital

APRIL 20, 2022

A specialist UX research agency for digital pharma and healthcare. Helping you to deepen audience understanding through user research in order to create digital products and services that resonate and improve engagement. Enhance your digital healthcare and pharma products with expert UX research.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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Impetus Digital

JANUARY 30, 2023

She is currently the Co-Founder and CEO of Impetus Digital where she spends her time helping life science clients collaborate and create sustained, authentic relationships with their customers, virtually. Liu is a triple entrepreneur and physician turned Digital Health entrepreneur.

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LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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Infuse Medical

APRIL 5, 2024

Virtual Reality (VR) technology has revolutionized various industries, including healthcare. In patient education, VR offers a dynamic platform for delivering immersive and interactive experiences. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential.

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Clarify Health

FEBRUARY 27, 2024

In the United States, an aging population and the rising prevalence of chronic disease highlight the limitations of most healthcare systems, putting increased pressure on providers. There’s no question AI can empower providers, leaders, and growth teams to drive transformation in healthcare.

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PM360

SEPTEMBER 7, 2023

1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. 1 For 65% of respondents, one of the biggest issues was that coordinating and managing healthcare is overwhelming and time-consuming. Physicians will be more accurate, efficient, and proactive than ever.”

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Impetus Digital

APRIL 24, 2023

Vaska Hamanova Global Business Development Director Vaska Hamanova is a Global Business Development Director at Impetus Digital. She has brought her expertise in a wide range of therapeutic areas in both a medical and commercial capacity to help improve patient education and patient outcomes.

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LEVO Health

MAY 10, 2023

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

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Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

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PM360

JUNE 29, 2022

Consumers want companies to help them meet their health and wellness needs, including providing access to innovative products and services that will allow them to live healthier lives. The consumer health market is anticipated to grow significantly in the coming years. Reconsider the Role of Packaging.

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LEVO Health

SEPTEMBER 2, 2022

Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market.

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Impetus Digital

JANUARY 13, 2023

At Impetus Digital, we get a first-hand look into evolving industry trends daily from our clients and their advisors, putting us in a unique position to make these predictions. Medical Affairs evolving and embracing digital transformation. Out-of-the-box congress engagement & insight-gathering. Let’s dive in!

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PM360

DECEMBER 14, 2023

From developing ground-breaking new medicines to implementing better ways to ensure patients can access and stay on therapy to experimenting with new technology that changes how care is delivered—innovation is at the heart of everything this industry does. Register for the event at: [link].

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LEVO Health

AUGUST 8, 2022

In the last decade, technology has revolutionized the field of healthcare. With the ongoing pandemic only escalating our reliance on technology, patients now turn towards digital channels more than ever before for their healthcare needs. Here are some of the best ways to optimize the digital patient experience: 1.

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LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy.

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Pharmaceutical Technology

JUNE 22, 2023

ADVANZ PHARMA has collaborated with Veeva Systems to set up a unified digital-first commercial foundation in Europe. Veeva Europe commercial strategy vice-president Philipp Luik stated: “With Veeva Commercial Cloud, ADVANZ now has a digital foundation to sustain growth as it expands operations in Europe. “By

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PM360

OCTOBER 13, 2023

But, as many ventured into this virtual realm, customer engagement often waned. However, this is the right time for life sciences marketers to recalibrate their approach. In summary, the promise of spatial computing, combined with technological advancements, is too significant for life sciences marketers to overlook.

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Impetus Digital

JULY 15, 2022

As a life science service provider working with companies across the world, we are seeing firsthand how some companies are already tightening their budgets in response to the ongoing economic uncertainty and other world events such as the war in Ukraine. Inflation or not, hybrid engagement is the future. About Impetus Digital.

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Scott’s Directories

OCTOBER 6, 2023

The Canadian healthcare sector, particularly the pharmacy industry, is massive and growing. They are not just healthcare providers but also critical medical decision-makers. They influence the choice of medications, advise on medical equipment, and play a pivotal role in patient care.

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