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Biogen continues to sink

World of DTC Marketing

According to Endpoint News” We’ve seen Biogen’s CSO exit under pressure in recent weeks, and senior marketing execs leave in an exodus as the company recoiled from a fierce backlash against the FDA’s ultra controversial approval of Aduhelm for Alzheimer’s. Click to Tweet.

Marketing 253
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HCP’s use of social media: the good and the not so good

World of DTC Marketing

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. Most HCPs go to Medscape as a “first stop” in the morning to get their healthcare news. Doximity was flagged for having anti-vaccine information.

Media 294
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Episode 51 – In MedTech Sales Don’t Fight the Technology Adoption Life Cycle Curve

Medical Device Success

Why do MedTech leaders and sales and marketing pros continue to fight the TALC Curve? The Good News and Bad News about Innovators and Early Adopters. Recommended Book : Crossing the Chasm, Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey Moore. It is science. Why is this important?

Sales 100
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What the Success of “Barbie” Means for Women’s Health

Eversana Intouch

“Aside from the smashing success of ‘Barbie’ setting box office records, topping more than [$1 billion] and counting, the movie is also doing something much more important than sales – shining a spotlight on women’s health. How can we, as pharma marketers, keep the momentum going?” ” she says.

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Research predicts 2029 small molecule oncology market leaders

European Pharmaceutical Review

Strong demand for small molecules as treatment for non-small cell lung cancer (NSCLC) in the eight major markets means that the small molecule treatment market for the disease is expected to reach over $15 billion by 2029. This represents approximately 40 percent of the total NSCLC market, stated GlobalData. percent by 2029.

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Social media and DTC

World of DTC Marketing

Still, DTC marketers should be aware of what’s being said around certain health conditions via social media. The top 50 articles garnered more than 12 million shares, comments, and reactions this year, mostly on Facebook” Despite the rise in online health seekers, pharma is not part of the solution to combat fake health news.

Media 195
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Health misinformation online abounds

World of DTC Marketing

SUMMARY : In a 2019 Pew Research Center poll, more Americans said they consider made-up news a bigger problem than terrorism, illegal immigration, racism, and sexism. 2wo : Pharma websites are seen as a sales tool rather than a patient tool. And 68% said disinformation greatly impacts people’s confidence in government institutions.

Media 277