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Episode 57 – MedScout – Helping Your Sales Team Prospect and Sell, A Revenue Intelligence Platform

Medical Device Success

Skylar Talley, CEO, MedScout joins us today to share how they go about pulling together and presenting procedural data, prescription data and firmographic information and then present it in a unique way to help medtech sales teams be more productive. Enter MedScout, a revenue intelligence platform for Life Science companies.

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Pear Therapeutics’ Cuts Are Not Enough; ‘Strategic Alternatives’ Among Next Steps

MedCity News

Pear Therapeutics isn’t meeting the commercialization goals for its prescription digital therapeutics, so it’s now seeking strategic alternatives for the business. Prospective buyers can pick up Pear’s FDA-cleared products for substance use disorder, opioid use disorder, and insomnia.

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A new era of pharma marketing?

World of DTC Marketing

Some believe that these behaviors won’t translate to prescription drugs, but that would be a mistake. Drug companies can’t afford to supply prescription drugs; they need to get to know what their audience needs and wants to stay on branded products. Pharma can ill afford to sell Rxs and then move on to the next prospect.

Marketing 214
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FDA proposes new model for easy-to-understand prescription guides

Pharmaceutical Technology

The US Food and Drug Administration (FDA) has proposed a new model for prescription medication guides for brand name and generic drugs, to increase accessibility and reduce medication nonadherence. The agency describes the current system as “confusing, conflicting, incomplete, or repetitive”, based on study data.

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What should DTC do?

World of DTC Marketing

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Unfortunately, too many are only interested in doing research with prospects, not customers. In our REAL world, that isn’t the way it happens. Is there a disconnect between what DTC marketers think will happen and what happens with DTC?

Doctors 243
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The era of “consumer healthcare”?

World of DTC Marketing

Truepill, a six-year-old American company valued at $1.6bn, now fulfills 20,000 prescriptions a day and runs last-mile logistics for a range of consumer-facing health brands. Now better technology and greater realism about what it can achieve are rehabilitating the field, just as the pandemic has accustomed people to the idea of home testing.

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How to choose the right digital agency

World of DTC Marketing

Prospective agencies should be asking you questions and listening, not pitching. Prescription drug marketing is a lot different than selling CPG. 3hree: How are they limiting fraud for your online ad dollars? This is a huge issue that needs to be addressed. This was a huge benefit for us.

Media 286