World of DTC Marketing

JANUARY 21, 2022

Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. 68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. The channel IS essential but not as important as your message.

Pharma reps 198

Pharma reps Pharma Rep Pharma Media 198

World of DTC Marketing

JANUARY 11, 2022

The one-size-fits-all approach will no longer work, and pharma companies will have to invest in greater personalization at scale and build better content development and operations capabilities. INSIGHT: This study shows that HCPs are demanding more from pharma, but these data points should not be used across all specialties.

Pharma 235

Pharma Physicians Pharma reps Pharma Rep 235

Quantified

NOVEMBER 17, 2022

Obviously, the more time spent in front of customers, the more field experience they get, but if your pharma reps are not reaching their potential or their sales goals, is the field helping them develop their skills ? Quantified and the Power of Practice in Pharma . Related: Webinar: The Rise of the AI Coaching System.

Sales 52

Sales Pharma Pharma reps Pharma Rep 52

Veeva

FEBRUARY 6, 2022

According to Veeva Pulse data , COVID-19 has accelerated the shift to digital for life sciences, with significant growth in remote and digital engagement since early 2020, and a 10X increase of HCPs using three or more channels in their engagement with pharma 1.

Pharma 52

Pharma Medical Consulting Pharma reps 52

Contrarian Sales Techniques

DECEMBER 5, 2023

From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. These tools offer flexibility and accessibility, allowing reps to learn at their own pace and on their own terms.

Pharmaceutical Sales 52

Pharmaceutical Sales Training Sales Pharmaceutical 52

Impetus Digital

NOVEMBER 23, 2023

To cater to all of these preferences at the same time, we are seeing Pharma teams turn to online educational platforms that can be used to host both video/audio/visual content, on-demand webinar recordings, and live virtual meetings.

Education 52

Education Healthcare Provider Physicians Pharma 52

PM360

DECEMBER 20, 2023

Look for brands to produce videos featuring Key Opinion Leaders (KOLs), DOLs, clinical trial data, excerpts from congress presentations, and mechanism of action (MoA) animations delivered by social media, by email, and face-to-face by pharma reps to open clinical conversations. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122