World of DTC Marketing
JANUARY 21, 2022
Omnichannel is the latest buzzword-making rounds within pharma, but omnichannel has no relevance if your message is too promotional or is irrelevant to your audience. 68% of HCPs indicate webinars or webcasts as their most preferred channel to receive information. The channel IS essential but not as important as your message.
World of DTC Marketing
JANUARY 11, 2022
The one-size-fits-all approach will no longer work, and pharma companies will have to invest in greater personalization at scale and build better content development and operations capabilities. We asked HCPs how extensively they used digital channels for various activities related to learning, networking, telemedicine, and remote engagement.
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Contrarian Sales Techniques
MAY 17, 2024
Ethical pharma reps had to build trust through scientific rigor and innovation, while generic pharma reps had to overcome preconceived notions and emphasize the value proposition of their products. Virtual reality (VR) simulations, e-learning modules, and interactive webinars have replaced traditional methods.
Impetus Digital
NOVEMBER 23, 2023
Some want to attend live meetings (whether web-based, hybrid, or in person) to be able to network “face-to-face.” Others want to have access to information on demand, at their fingertips. Depending on the context, educational components such as eLearning modules and quizzes might be added.
Contrarian Sales Techniques
DECEMBER 5, 2023
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. These tools offer flexibility and accessibility, allowing reps to learn at their own pace and on their own terms.
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