Pharma Marketing Network

JULY 19, 2023

For pharmaceutical companies, this means aligning sponsorships with causes that are related to health and wellness. This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs.

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Pharmaceutical Healthcare Healthcare Education 98

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

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Doctors Physicians Marketing Prospecting 59

European Pharmaceutical Review

MARCH 18, 2024

A Phase III trial has shown that compared oral drug delivery, administering levodopa through an infusion pump led to nearly two hours of day (1.72) of additional time in which the medicine reduced symptoms in Parkinson’s patients. There were 381 Parkinson’s patients enrolled in the trial. and Joan A.

Food and Drug Administration 90

Food and Drug Administration Medicine Physicians Food 90

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales. In the pharmaceutical industry, content marketing can be particularly effective for driving sales.

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Marketing Pharmaceutical Sales Education 98

Pharma Marketing Network

JULY 19, 2023

Cookieless Tracking in the Pharmaceutical Industry Cookies are small text files that are stored on a user’s computer when they visit a website. In the pharmaceutical industry, cookieless tracking can be used to track patients’ browsing activity and target them with relevant advertising.

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Pharmaceutical Patients Medical Networking 52

Pharmaceutical Technology

FEBRUARY 20, 2023

The US Food and Drug Administration (FDA) has granted approval for Apellis Pharmaceuticals’ Syfovre (pegcetacoplan injection) to treat geographic atrophy (GA), an advanced form of age-related macular degeneration (AMD). Syfovre’s safety profile is well-demonstrated after approximately 12,000 injections over 24 months.

Food and Drug Administration 98

Food and Drug Administration FDA Physicians Food 98

European Pharmaceutical Review

NOVEMBER 7, 2023

The treatment is being evaluated in patients with upper GI adenocarcinomas. The new Phase II data, in addition to existing studies, add to evidence that domvanalimab has a differentiated safety and tolerability profile relative to published data from studies with Fc-enabled anti-TIGIT antibodies.

Safety 93

Safety Patients Physicians Medical 93

World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. First, let’s clarify how the bill saves taxpayers billions.

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Pharma Retail Pharmaceutical manufacturing Pharmaceutical 255

European Pharmaceutical Review

DECEMBER 6, 2023

The first, the Phase III APPLY-PNH trial evaluated patients with residual anaemia (haemoglobin < 10 g/dL) despite prior anti-C5 treatment who switched to Fabhalta. percent of anti-C5-experienced Fabhalta patients responded versus 0 percent for anti-C5. Patients avoiding transfusion: The transfusion avoidance rate was 95.2

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Food and Drug Administration Patients Physicians Food 85

European Pharmaceutical Review

FEBRUARY 22, 2023

Today’s approval offers physicians and patients in the EU more flexibility to determine the right treatment plan and enables more patients to potentially benefit from this medicine,” explained Dave Fredrickson, Executive Vice President of AstraZeneca’s Oncology Business Unit.

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Safety Medicine Physicians Food 84

MaBiCo

JUNE 7, 2023

Whether you are in the pharmaceuticals, dermoceuticals, OTC, medical devices, or whatever business relates with patients and their health, you need to have a clearly defined strategy on how to approach physicians. The first rule is that a sales strategy should be focused on the patient.

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Sales Strategy Medical sales Doctors Sales 98

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

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Patients Pharma Consulting Transportation 80

European Pharmaceutical Review

FEBRUARY 6, 2023

In a recent Phase II study , FT011, a novel, first-in-class oral therapy for chronic fibrosis in multiple organs showed meaningful improvements in over 60 percent of scleroderma patients after 12 weeks. Patients commonly experience loss of mobility and function, pain, and fatigue.

Physicians 83

Physicians Patients Safety Pharmaceutical 83

Pharmaceutical Technology

FEBRUARY 27, 2023

Enhertu has received approval as a monotherapy to treat unresectable or metastatic HER2-positive breast cancer in adult patients who have previously received one or more anti-HER2-based regimens. The post China’s NMPA approves Daiichi Sankyo-AstraZeneca’s breast cancer therapy appeared first on Pharmaceutical Technology.

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Safety Engineering Physicians Patients 52

Pharma Marketing Network

APRIL 1, 2023

Pharma-Mkting.com is a leading resource for professionals in the pharmaceutical and medical device industries. One of the key areas of expertise for Pharma-Mkting.com is pharmaceutical marketing. Overall, Pharma-Mkting.com is a leading resource for professionals in the pharmaceutical, medical device, and digital health industries.

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Pharma Medical Pharmaceutical Marketing 52

Clarify Health

JULY 13, 2020

The revenue performance of a pharmaceutical drug at launch sets the stage for its commercial future. Over the course of the hour, the panelists poked holes in today’s outdated pharmaceutical commercialization approaches and discussed key advancements needed to rearchitect the drug launch model.

Pharmaceutical 52

Pharmaceutical Pharma Patients Marketing 52

Pharmaceutical Technology

DECEMBER 7, 2022

GlobalData anticipates that this safety update will likely raise physician and regulator vigilance regarding long-term Dupixent use but is unlikely to impact overall prescribing patterns for the product. This will, however, likely trigger Dupixent’s competitors to look more closely at the safety of their products.

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Side effects Food and Drug Administration Safety Physicians 64

Pharmaceutical Technology

NOVEMBER 10, 2022

The US Food and Drug Administration (FDA) has granted emergency use authorisation (EUA) for Swedish Orphan Biovitrum AB ’s (Sobi) Kineret (anakinra) to treat Covid-19 in adult patients who are hospitalised with pneumonia. The post FDA grants EUA for Sobi’s Covid-19 treatment appeared first on Pharmaceutical Technology.

Food and Drug Administration 64

Food and Drug Administration FDA Physicians Food 64

Pharmaceutical Technology

AUGUST 2, 2022

The US Food and Drug Administration (FDA) has granted approval for the Janssen Pharmaceutical Companies of Johnson & Johnson (J&J) ’s Stelara (ustekinumab) to treat paediatric patients aged six years and above with active psoriatic arthritis (PsA).

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Food and Drug Administration FDA Safety Physicians 52

Pharmaceutical Technology

AUGUST 2, 2022

The increasing digitisation of the healthcare sector is enabling real-time access to patient-related data in a manner that was not previously possible. The adoption of EHRs has the potential to improve patient care by enabling timelier, safer and more cost-effective decision-making.

Electronics 64

Electronics Physicians Healthcare Healthcare 64

European Pharmaceutical Review

SEPTEMBER 15, 2022

Long-term data from the KEEPsAKE trials shows more than half of adult psoriatic arthritis patients receiving Skyrizi ® (risankizumab, 150mg) achieving a 90 percent reduction in the Psoriasis Area and Severity Index (PASI 90) and an American College of Rheumatology 20 (ACR20) response at 100 weeks. The two studies are ongoing. .

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Safety Physicians Patients Consulting 69

Pharmaceutical Technology

DECEMBER 5, 2022

Key opinion leaders (KOLs) interviewed by GlobalData believe this may have significant impact on patients as the less-invasive route of administration will be preferred by many. However, the lack of in-person administration by physicians will likely also impact patient compliance.

Food and Drug Administration 59

Food and Drug Administration Physicians Competition FDA 59

Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

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Marketing FDA Food and Drug Administration Pharmaceutical 97

Pharmaceutical Technology

FEBRUARY 24, 2023

Sanofi CEO Paul Hudson said: “Today’s approval of ALTUVIIIO allows patients and physicians to reimagine living with haemophilia. The trial evaluated the pharmacokinetics, efficacy, and safety of once-a-week ALTUVIIIO in people aged 12 years or above living with severe haemophilia A. means annualised bleeding rate (ABR) and 0.0

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Food and Drug Administration FDA Physicians Food 59

PM360

NOVEMBER 12, 2023

The pharmaceutical marketing landscape is fast-moving and ever-evolving. New entrants come into a therapeutic class, often with increased efficacy or safety, while older products lose patent exclusivity, changing the promotional landscape.

Physicians 52

Physicians Media Electronics Pharmaceutical 52

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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Healthcare Healthcare Insurance Physicians 52

European Pharmaceutical Review

MARCH 4, 2024

1 However, the entry of biologics into the pharmaceutical market is not without unique challenges, particularly when compared to small molecule drugs. Advancement of these oral medical devices is still in its infancy and further investigation is needed to ensure their effectiveness and safety in use for humans.

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Food and Drug Administration Transportation FDA Medical 89

Pharmaceutical Technology

MAY 2, 2023

Soligenix has signed an exclusive option agreement with Silk Road Therapeutics for the right to acquire Pentoxifylline (PTX) topical formulation intended to treat mucocutaneous ulcers in Behçet’s disease (BD) patients. Patients applied the PTX mucoadhesive gel four times a day for up to 14 days for treating current mouth ulcers.

Safety 52

Safety Physicians Patients Management 52

pharmaphorum

DECEMBER 14, 2022

When patients experience intense emotion, either positive or negative, they are rendered unconscious. For years, Jazz Pharmaceuticals has dominated the market in treating narcolepsy with cataplexy. Both the physician and the patient have to be registered and the drugs can only come from a primary source through limited distribution.

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Competition FDA Pharmaceutical Marketing 95

Pharmaceutical Technology

JANUARY 12, 2023

Airsupra has been approved for the as-needed treatment or prevention of bronchoconstriction and for reducing the exacerbations risk in asthma patients aged 18 years and above. Physicians will be able to offer their patients Airsupra, an important new rescue treatment that reduces the risk of asthma exacerbations.”.

Food and Drug Administration 52

Food and Drug Administration FDA Physicians Food 52

Pharmaceutical Technology

NOVEMBER 3, 2022

The US Food and Drug Administration (FDA) has granted approval for the supplemental new drug application (sNDA) of Gilead Sciences ’ Vemlidy (tenofovir alafenamide) to treat chronic hepatitis B virus (HBV) infection in paediatric patients.

Food and Drug Administration 52

Food and Drug Administration FDA Physicians Food 52

Pharmaceutical Technology

FEBRUARY 22, 2023

Karyopharm Therapeutic and Menarini Group have received complete marketing authorisation from the UK Medicines and Healthcare Products Regulatory Agency (MHRA) for Nexpovio (selinexor) along with bortezomib (Velcade) and dexamethasone (SVd) to treat multiple myeloma in adult patients.

Medicine 52

Medicine Physicians Safety Marketing 52

PM360

DECEMBER 14, 2023

A New Online Destination for HCPs HealthCentral Corporation , operator of leading digital platforms that serve patients living with chronic illness, their care partners, and health professionals, has announced the newest addition to its suite of HCP support sites: MedCentral.

Physicians 52

Physicians Pharma Medical Patients 52

MedReps

SEPTEMBER 19, 2022

Often we’re lucky if we even get to see our physicians, let alone overcome their objections regarding insurance coverage and competitive claims. Below are seven common challenges that pharmaceutical and other medical sales reps face. Physician Access. Physician Apathy. Insurance Coverage.

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Medical sales Medical sales reps Medical Sales 66

Pharmaceutical Technology

MAY 18, 2023

Ardelyx’s resubmitted NDA is based on a comprehensive development programme that enrolled over 1,200 patients in three Phase III trials assessing the safety and efficacy of XPHOZAH. The regulator has set a user fee goal date of 17 October 2023. The PHREEDOM, BLOCK and AMPLIFY trials all met their primary and key secondary endpoints.

Food and Drug Administration 52

Food and Drug Administration FDA Physicians Food 52

Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time. Adherence management.

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Specialization Leads Pharma Side effects 45

Pharma Marketing Network

DECEMBER 21, 2020

A herculean effort will be required from pharmaceutical marketers of all stripes, but particularly those in the promotional medical education (promo med-ed) space, to address the many challenges. greater safety, transient and reversible effect on gene expression). Well-chosen metaphors are essential.

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Medicine Marketing Pharmaceutical Education 52