World of DTC Marketing

AUGUST 10, 2022

But, in pharma marketing, the changes affect every product category. DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. While trust in the pharma industry got a bump because of COVID vaccines, confidence about new drugs remains mixed.

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World of DTC Marketing

FEBRUARY 7, 2021

SUMMARY: AI in the pharma industry has the ability to transform certain capabilities. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . AI may predict the questions patients and physicians have about a drug or its side effects.

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pharmaphorum

JANUARY 31, 2023

This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications.

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World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. viewers still see linear T.V.

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World of DTC Marketing

JULY 21, 2021

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. They research the drug online and ask their physician about it if they decide it’s a treatment option. Second, a physician is not going to prescribe a drug a patient doesn’t need.

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Contrarian Sales Techniques

JULY 7, 2023

What is Pharma Sales? A Glimpse into my World As someone working in this dynamic field, the question I often get is, "So, **what is pharma sales**?" Diving into the Heart of Pharma Sales Let me share more. Wrapping It Up My journey in the world of pharma sales has been exciting and rewarding.

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Celeritas

SEPTEMBER 26, 2022

A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records. In essence, patients’ files are all synced to a medical database. They’re ideal for monitoring elderly patients who tend to wander off or sleepwalk.

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World of DTC Marketing

JUNE 15, 2021

Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. As one thought leader told me, “I need to see patients in person when they come in for a specific problem.” What about pharma? The hype around telehealth has followed a projected pattern.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

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World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

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Quantified

MAY 2, 2024

In response, forward-thinking corporate decision-makers nationwide are turning to cutting-edge pharma sales AI training to optimize the impact of every human interaction. How Artificial Intelligence Amplifies the Benefits of Pharma Rep Role-Play The role of the pharma sales rep is clearly evolving.

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World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Let’s be clear about pharma product websites. Having just a website is not enough.

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Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. What Pharma Marketers Gain.

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Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. eHealthcare Solutions Founder and CEO, R.J.

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World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. government.

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World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Pharma websites need to evolve.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. eHealthcare Solutions Founder and CEO, R.J.

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World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Any discussion around DTC should acknowledge the following: 1ne: DTC is more effective for some health categories than others. What are the side effects?

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World of DTC Marketing

JULY 23, 2020

QUICK READ : Prescribers are reviewing some of their favorite prescribed drugs and are open to learning about new drugs in terms of efficacy and patient outcomes but you had better be ready to talk about patients beyond the science. ” and “will the side effects scare them away?”

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PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. One participant summed up these perceptions by stating “It’s a pharmaceutical site, you know.

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Silver Line CRM

NOVEMBER 20, 2020

Reading time: 4 minutes Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. A successful vaccine, treatment, or new medical device brings forth both new opportunities as well as challenges given a new group of patients with unique needs to be met.

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Pharma Marketing Network

SEPTEMBER 15, 2020

Thought leader experts will review the complexities and opportunities for life science companies to deliver new programs that achieve positive outcomes – for patients and their care teams. The latest research on physician preferences. Register for this September 24 Webinar Now. The DHC Virtual Summit with Novartis | WEDS, Sept.

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Pharma Leaders

MAY 18, 2023

The US Food and Drug Administration (FDA) has accepted Ardelyx’s resubmitted New Drug Application (NDA) for XPHOZAH (tenapanor) to control serum phosphate in adult patients with chronic kidney disease on dialysis who have had an insufficient response or intolerance to a phosphate binder therapy.

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PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? The reasons why a patient may not take their medication are plentiful, and as a result so are the solutions now available to attempt to solve this issue. But it is not a simple answer. Furthermore, it is estimated to reach $6.5

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pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence. Healthcare Provider (HCP) marketing. Congress Coverage. Connecting peers.

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pharmaphorum

OCTOBER 13, 2022

In the last decade, there has also been rapid development and interest in CRISPR/Cas9 technology and other gene-editing tools that could offer transformative avenues to deliver gene therapies for patients and families affected by devastating diseases such as sickle cell disease and thalassemia. Bringing in the patient perspective.

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Pharma Marketing Network

JULY 19, 2023

This blog post could provide information about the drug’s potential benefits, its side effects, and how it compares to other drugs on the market. This information could be valuable to potential patients who are considering taking the drug, and it could help the company attract new leads.

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Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . A version of this article was previously published on PharmaPhorum. Congress Coverage.

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PM360

JULY 13, 2023

Here are twelve of the best examples of programs, strategies, solutions, technology, and more that companies have developed or are using to keep patients on their prescribed therapies. But outdated manual processes are complex and leave many patients out. But outdated manual processes are complex and leave many patients out.

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PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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PM360

AUGUST 24, 2023

biosimilars market is evolving rapidly and pharma marketing programs need to evolve as well to better meet physician needs. healthcare system but we haven’t seen widespread acceptance by doctors and patients. But how can biosimilar brands most effectively support providers and patients throughout the care journey?

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Silver Line CRM

MARCH 22, 2021

Reading time: 4 minutes Patient centricity. Patient-focused medicine. Patient-centric approaches. These words have become so overused in the pharmaceutical industry that it’s hard to remember what they really mean: leading with empathy when it comes to serving patients. . What side effects are they talking about? .

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Evolve Your Success

FEBRUARY 13, 2024

— Watch the episode here Listen to the podcast here Surviving Cancer And Making An Impact To Cancer Patients’ Lives With Rob Ciaramitaro In this episode, we have with us another special guest and he goes by the name of Rob Ciaramitaro. You were in pharma before so you sold drugs. Diagnostic sales is the difference.

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PM360

AUGUST 9, 2022

Medication non-adherence has a staggering impact on the industry’s ability to serve patient well-being and achieve growth. A patient is diagnosed and prescribed a treatment to correct or mitigate a condition. However, most patients have very little time with their physician to learn all aspects of their prescribed medication.

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