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How to Interview Healthcare Experts to Write Exceptional Website Content

Healthcare Success

Fertility clinic websites, for example, often contain more than just service pages. Here is a classic workflow example for creating medically accurate content for a web page: Writer (editorial staff) interviews the medical expert (if needed). An SEO specialist reviews for page intent, internal linking, and other magic!

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How to Create a Brand Style Guide for Your Healthcare Organization

Healthcare Success

You need a brand style guide that communicates your strategy in a guidebook. Think: wrong colors on a web page, incorrect logo placement, and wrong messaging in a social media post. Here’s a look at how to create a brand style guide that helps your company maintain quality and consistency in branded content. Well, not exactly.

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Convert More Healthcare Consumers with Modern Conversion Rate Optimization Techniques

Healthcare Success

Listen to the podcast: So, it makes sense for healthcare businesses to focus their attention on their websites, landing pages, and paid search campaigns. During the podcast, we discuss how personalized landing pages and easy-to-use online forms can elevate your paid search campaign and grow your business.

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Personalizing the Cancer Patient Journey

Pharma Marketing Network

Personalization of the patient journey is supported by therapy-specific websites, dedicated landing pages, and mobile apps. Still, is a 36-page patient brochure any less overwhelming because the patient and caregiver can access it online? Supporting the Patient Journey.

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The Levels of Content & Why Healthcare Can’t Settle for Lower Tiers

Healthcare Success

A service web page about the diagnosis and treatment of deep vein thrombosis as it relates to a specific healthcare practice, on the other hand…is not. Websites require a specific style of writing. This relatively easy topic is suitable for a novice writer with 1-2 years of professional web writing experience. You will lose revenue.

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Tips for High-Performance Team Leadership: A Team Planning Process

Integrity Solutions

While it’s rare that someone will have a perfect balance of the two, getting a clear understanding of your natural leadership style will allow you to adjust when necessary to be more flexible to the needs of your team members. All team members need to be on the same page about what’s expected of them and what the desired outcomes are.

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Building Patient Trust Through Authentic Imagery in Healthcare Marketing

PM360

As an example, being aware of the difference between the style of a traditional cultural hair wrap and one used by a patient undergoing certain treatments can ensure creative work leverages the right imagery for the right situations. Searching with specificity can also help you avoid stereotypical image results.