World of DTC Marketing

JUNE 29, 2022

In that case, you may have seen an ad for a dangerous cancer treatment, or one of the 20 or so others recently running from the CHIPSA hospital in Mexico near the US border, all of which are publicly listed in Meta’s Ad Library. Pharma, for the most part, has been dabbling in social media.

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PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

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Media Physicians Ethics Medical 98

MedCity News

JULY 24, 2023

Social media should play a bigger part in public health crisis planning, according to a recent analysis. The analysis explored the crucial role that Twitter and other social media platforms played when the app for Abbott’s FreeStyle Libre system crashed earlier this month in the U.K.

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World of DTC Marketing

JULY 31, 2021

The media still hasn’t, for example, differentiated between testing positive for COVID and getting sick from COVID. Whenever possible, I have tried to share information from leading physicians to help others understand exactly what’s going on. The amount of critical health information online is an enormous problem.

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Media Doctors Physicians Medicine 253

World of DTC Marketing

AUGUST 10, 2022

” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

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World of DTC Marketing

JANUARY 4, 2021

The age of social media has proved that people like to share experiences around brands. Running TV ads over and over because you bought media time is counterproductive. Know when to shift dollars to other channels. Some decisions do require research but far too many others should be understood by every marketer.

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PM360

JULY 13, 2023

The media planning landscape in the pharmaceutical industry has significantly changed over the last few decades, especially since the pandemic. Although marketers have many options to manage their media planning and buying, the right model and mix are key for the ongoing success of brand marketing. Let’s explore.

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Media Pharma Marketing Digital Media 98

World of DTC Marketing

MARCH 7, 2022

Biotech start-ups face challenges in raising money and cutting through the “noise” of other prominent pharma marketers, but their website can provide a wealth of insights into what visitors want to know. 5ive: Provide links to your PR agency so the media can get updated information as it becomes available.

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World of DTC Marketing

MARCH 22, 2021

Global ad spend been climbing since 2018, and this trend is projected to continue (Source: Zenith Media ). It also entails using social media and other health websites to see alternatives and what other patients say about the product. The other mistake pharma marketers make the absence of a content strategy.

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World of DTC Marketing

OCTOBER 21, 2020

Treatment options are researched more, and people are using, but not relying, on social media to gather information on what’s best for THEM. 5ive: Social media plays a bigger part in searching for online health information, but seekers feta fact check what they find. Well, established health sites are seeing increases in traffic.

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Media Pharma Medical Safety 287

World of DTC Marketing

APRIL 14, 2022

Social media is cited as the most common source of misinformation. People on the right use social media to purposely hurt family members who lost loved ones to Covid. This is today’s social media. It’s a normal flu virus,” said another.

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Media Pharma Medical Marketing 218

World of DTC Marketing

AUGUST 25, 2022

Regarding social media, online health information can be even more dangerous. Nearly 90% of all adults in the USA search for health information on Facebook, Twitter, YouTube, and other social media sites. Over 75% of Americans use social media to research their health symptoms. . Here’s a simple test.

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Doctors Media Physicians Pharma 227

World of DTC Marketing

DECEMBER 11, 2020

The largest of any other segment, this group is less defined by their demographics (for example, 45 percent of those aged over 65) and more defined by their attitudes. Although physicians are the most trusted information source, local news and social media are more frequent sources of vaccine information.

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Physicians Media Side effects Safety 227

PM360

SEPTEMBER 21, 2023

Last we spoke, executing omnichannel digital media using programmatic as the foundation was the topic. But we cannot talk about the media channels and how to connect them without talking about the creative. It has an outsized impact on your media plans’ performance and we need it to drive success. Your brand is secondary.

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Media Digital Media Marketing Pharma 105

PM360

DECEMBER 20, 2023

I asked two friends of mine who know media and healthcare marketing and are wizzes when it comes to audio for input on this story. But, even in a new media day, old habits die hard. Google inspires you by showing you things other people search for. And still be consuming media. We’re waking up to very new days in media.

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MedReps

APRIL 11, 2023

Social media used to be a way for people to express themselves and stay connected with family and friends no matter how far away they lived. Over time, the uses of social media have expanded to the point where people are now using social platforms to find jobs and present themselves as knowledgeable candidates who are worth hiring.

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World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. ” The critical question is, “can buzz via influencers and social media lead to new Rx’s?” I’ll say that again, the obsession with measuring numbers in social media has to stop.

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World of DTC Marketing

AUGUST 13, 2020

I keep in touch with all my clients via email newsletters and ask them to “stay in touch” It seems that this year, I’ve been seeing more people leave for other jobs within the industry or clients asking me to suggest people for open positions. In correct information about vaccines and other treatments was rampant.

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World of DTC Marketing

JUNE 10, 2021

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. What about social media? Physicians have the same online habits as most of us.

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Doctors Physicians Media Pharma 143

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Within the life sciences space, traditional ways of leveraging social media include marketing and spreading awareness of a disease or treatment. Healthcare Provider (HCP) marketing. Congress Coverage.

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Media Healthcare Healthcare Education 83

Rep-Lite

FEBRUARY 29, 2024

In today’s digital age, harnessing the power of social media is paramount for success in the competitive landscape of medical sales job search. This comprehensive guide explores proven strategies and best practices for effectively utilizing social media in medical sales job search. Reach out to us today!

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Medical sales Media Medical Sales 52

pharmaphorum

JANUARY 26, 2023

Guidance on the way pharma companies communicate about prescription medicines has been updated in the UK to cover use of social media channels for the first time. “We recognise that social media can pose particular challenges for companies under the ABPI Code,” said PMCA director Alex Fell.

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Media Prescription Medicine Recruitment 97

World of DTC Marketing

AUGUST 23, 2022

Most patients said they had done more research online or talked to other patients about their experience before asking their doctor about the brand. The MS market is very different from other DTC markets like diabetes and psoriasis. The other marketing opportunity that’s being missed is the use of email.

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Doctors Marketing Insurance Prescription 243

Copyright Clearance Center

FEBRUARY 22, 2024

CCC has launched a dedicated resource page, Intersection of AI & Copyright , which features informational resources for creators, publishers, rightsholders, technologists, media representatives, policy makers, intellectual property attorneys, and others. Recent content additions include Prof.

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Training Media 103

PM360

JANUARY 25, 2023

We often discuss pharma being 10 to 15 years behind other industries and attribute it to the regulatory oversight. While this does have some impact and is prevalent in other heavily regulated industries (e.g., According to eMarketer, pharma investment in digital media was flat for several years at 2.9% Telehealth is another.

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Media Digital Media Marketing Pharma 96

World of DTC Marketing

JULY 30, 2021

Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. Like anything, some agencies are better than others. One of the requests I get from clients is to review agency proposals for media and website design.

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Media Prescription Pharma Prospecting 286

European Pharmaceutical Review

MARCH 13, 2024

aeruginosa bacteria in pure culture, mixed culture, or other research materials. The study used medications labelled as “sterile, oral and topical preparations, components of formulations for micro-pellicle media, re-agents, and chemical compounds for achieving selectivity, factors promoting multiplication, and inhibition factors.”

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Media Pharmaceutical manufacturing Medical Medicine 96

World of DTC Marketing

APRIL 20, 2021

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. Johnson & Johnson asked other drugmakers to help it study blood-clot risks, and Moderna and Pfizer declined. To their doctors, will we see a huge increase in MRI and other tests? Now that people are returning.

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Pharma Doctors Physicians Specialization 253

World of DTC Marketing

APRIL 23, 2021

I’m surprised that an agency hasn’t developed an app to monitor social media posts around certain keywords for pharma. DTC marketers need to better understand what’s being said about their product on social media as people tend to trust each other more than pharma company ads and websites.

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Doctors Media Pharma Marketing 188

Healthcare Success

SEPTEMBER 7, 2022

market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals. Owned Media Channels. Social media channels. Text versus branded HTML.

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Doctors Distribution Marketing Media 101

World of DTC Marketing

AUGUST 31, 2021

Drug side effects are among the most talked about in social media, and patients are more concerned about side effects. Even the main channel media is reporting contradicting information on COVID vaccines. It has become an issue for MS and diabetes drugs as people seek advice on Twitter and other social media platforms.

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Side effects Media Prescription Pharma 130

World of DTC Marketing

OCTOBER 4, 2021

The research that seems to be lacking is what online health seekers are doing due to researching online health information on social media. It was reported this week by The Guardian that ads from brands like Nike, Amazon, Honda, Walgreens, eBay, and other substantial advertisers were popping up all over anti-vax sites. Bob Hoffman.

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Media Healthcare Healthcare Marketing 224

World of DTC Marketing

MARCH 29, 2021

2wo: Social media, especially Twitter, has become a great source for patients researching prescription drugs. ” My analysis showed that even considering a four-week week delay to fill an Rx, their product was being discussed on social media by patients and what they had to say wasn’t good. Nowhere to be found.

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Media Side effects Doctors Prescription 182

World of DTC Marketing

APRIL 22, 2021

Pharma pretty much stays away from social media, although they dabble in it here and there; a quick search of Twitter can pretty much demonstrate how patients are talking to each other about your drug. DTC marketers should be listening to social media and quantifying opportunities to develop content around concerns or comments.

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World of DTC Marketing

JULY 8, 2021

More conversations are happening on social media, and pharma seems to be immune to the conversations. Over the last 14 months, I have been tracking conversations on social media around DTC advertised products, and the conversations are getting longer and deeper. TV ads only drive awareness as the first step for online health seekers.

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Side effects Media Pharma Prescription 297

PM360

JUNE 26, 2023

Multichannel marketing is running media in multiple channels, e.g., TV, connected TV (CTV), audio (terrestrial and streaming), paid search, paid social, display, and video. And a good omnichannel strategy also connects the offline media to the online media. Many brands treat programmatic as a media channel. But it is not.

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Media Marketing Pharma Sales 95

Pharma Marketing Network

OCTOBER 16, 2023

The pharmaceutical industry is increasingly turning to social media to reach patients, healthcare professionals, and other stakeholders. In this article, we’ll explore the power of social media in pharmaceutical marketing, and how to develop a successful strategy.

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Media Pharmaceutical Marketing Safety 52