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Fierce Pharma
NOVEMBER 27, 2023
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Trade Show promotion via E-Blasts and E-Newsletters, Post #4
Medical Device Success
FEBRUARY 16, 2011
E-Blasts and E-Newsletters – I like E-Blasts and E-Newsletters as a form of pre-show advertising for small companies. An E-Newsletter is usually sent to your in-house email list of customers and prospects. Guidance on E-Newsletters: Use an Email marketing service like Constant Contact® or iContact®. Be consistent.
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Trending Sources
Episode 50 – The Four Forces Shaping Healthcare with Mark Dixon
Medical Device Success
MAY 30, 2021
Publications and groups recommended by Mark: Becker Hospital Review – [link] (Newsletter is free) Advisory Board – [link] (requires paid membership) Dail-enews – [link] (free) Association of National Account Executives (ANAE) – [link] (newsletter is free). Ted Newill’s LinkedIn Profile link.
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Three ways research offices can lead researchers to more funding
Clarivate
JANUARY 19, 2024
Newsletters that include too few opportunities are unlikely to be relevant to the majority of the researchers receiving them and waste staff and readers’ time. The newsletter includes links to lists of opportunities in Pivot-RP, organized by research interest. Her goal: “Meet researchers where they are,” she said.
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Episode 77 – An Introduction to AI in MedTech with Bertalan Meskó, MD, PhD
Medical Device Success
JANUARY 23, 2022
If you haven’t subscribed to their newsletter, pause this episode and go to medicalfuturist.com and subscribe. I subscribe to their newsletter. I just sent out the January MedTech Leaders community newsletter welcoming the 14 new members who joined over the past couple months. I subscribe to their newsletter.
Medical 100
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Celebrate American Pharmacists Month By Sharing Inspiring Pharmacy Stories
Pharmacy Times
OCTOBER 23, 2023
Thrifty White has created a newsletter sharing the impacts their pharmacists have on patients, including one pharmacist who recognized stroke symptoms and was able to get the patient help.
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What can Yazoo teach med tech companies about eNewsletters?
Medical Device Success
DECEMBER 5, 2019
When I read medtech newsletters and visit medtech websites, most of the time I am left feeling cold. On the right side of the newsletter one finds several testimonials that reinforce the idea that Yazoo is a good company to partner with. Now I am a very satisfied customer and the recipient of their monthly eNewsletters.
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Streamlining Healthcare Delivery Through Digital Care Journeys
Impetus Digital
FEBRUARY 22, 2023
To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube , LinkedIn , Twitter , Facebook, or our podcast. To learn more, watch the whole Fireside Chat with Dr. Joshua Liu, or listen to the podcast version, below.
Healthcare 98
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Streamlining Healthcare Delivery Through Digital Care Journeys
Impetus Digital
FEBRUARY 21, 2023
To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube , LinkedIn , Twitter , Facebook, or our podcast. To learn more, watch the whole Fireside Chat with Dr. Joshua Liu, or listen to the podcast version, below.
Healthcare 97
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Three timesaving ways for research offices to connect faculty with funding opportunities
Clarivate
MARCH 30, 2023
The team now sends a branded, targeted email newsletter, Funding Friday , every week. Another Pivot-RP feature, ‘Curated Opportunities,’ which automates searches for funding opportunities, helps the OSP identify funding opportunities to include in the newsletter. Send out newsletters consistently, at a regular cadence.
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Celebrating 60 years: Explore the evolution of Derwent World Patents Index
Clarivate
AUGUST 16, 2023
In this blog, Ed White, Senior Director and Principal Analyst, celebrates how DWPI evolved from a newsletter of patent abstracts into an integral part of the global patent system. Soon after, Monty started writing a newsletter with his abstracts. Derwent World Patents Index (DWPI ) turns 60 this year.
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Episode 83 – AI in Radiology and MedTech, a Researcher and Clinician’s Perspective with Paul Yi, MD
Medical Device Success
MARCH 13, 2022
Recommended Newsletters: Doctor Penguin link. Recommended Newsletters: Doctor Penguin link. Paul Yi, MD LinkedIn profile link. Recommended learning: Deep Learning: A Primer for Radiologists link. JAMA Video on Machine Learning for Medical Image Analysis link. The Imaging Wire link. Ted Newill’s LinkedIn Profile link .
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Online health information: The game has changed
World of DTC Marketing
SEPTEMBER 14, 2021
My physician’s group sends out a newsletter and updates on important issues to us all, but many do not communicate with patients who tend to have many questions. .” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider.
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Misinformation and confusion: Online health seekers
World of DTC Marketing
NOVEMBER 4, 2020
More HCP’s are sending out newsletters and they need to communicate the dangers of delaying treatment or using alternative therapy treatments for serious health problems. Finally, every advertiser needs to hold Facebook, and other social media sites, accountable for bad health information.
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Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry
Pharma Marketing Network
JULY 19, 2023
For example, a pharmaceutical company could create an email newsletter that provides its subscribers with updates about its products and services, as well as information about relevant medical topics. This newsletter could help the company stay top-of-mind with its leads and keep them interested in its products and services.
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8 SEO Tips for Pharma Websites
PM360
JUNE 26, 2023
It is also key to understand that if your marketing strategy relies on social media, PR, or newsletters to draw your customers back to the website, that conversion will not happen if the website is inadequate, slow to load, difficult to navigate, or unclear. Ensure you display credentials and give sound guidance.
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Pharma is hiring
World of DTC Marketing
AUGUST 13, 2020
I keep in touch with all my clients via email newsletters and ask them to “stay in touch” It seems that this year, I’ve been seeing more people leave for other jobs within the industry or clients asking me to suggest people for open positions.
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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)
Healthcare Success
SEPTEMBER 7, 2022
Email newsletters. Build stronger relationships with your target audience by sending email newsletters consistently. Not only are email newsletters a great way to share topical or timely information, but they’re also a great way to drive traffic back to your website or other online properties.
Doctors 101
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How to Customize Your Audience in Ads Manager for the Pharma Industry
Pharma Marketing Network
JULY 25, 2023
This could include your email list, your social media followers, or people who have signed up for your newsletter. Use custom audiences: Custom audiences are groups of people that you create yourself.
Management 98
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Innovative Strategies to Boost Your Tile Sales
Contrarian Sales Techniques
DECEMBER 11, 2023
Consistent Communication : Keep in touch with your customers through newsletters, updates, and special offers, ensuring your store stays top-of-mind. Building a Community Around Your Brand Community Engagement : Host DIY events, contests, or community projects.
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Celebrating Highly Cited Researchers: Sungkyunkwan University, South Korea
Clarivate
JANUARY 19, 2022
We use multiple channels such as media, web pages and newsletters to promote the research performance of our Highly Cited Researchers. In addition, our alumni association nominates Sungyungkwan candidates as Nobel Laureates to the Nobel Prize committee. How does your institution promote the Highly Cited Researchers who work there?
Turbocharge Your Earnings: How to Increase Online Sales Fast for Bloggers and Affiliate Marketers
Contrarian Sales Techniques
JULY 23, 2023
Keep your subscribers engaged with regular newsletters, exclusive offers, and personalized content. This not only keeps your audience coming back for more but also provides you with valuable insights into their preferences, helping you refine your sales strategies.
Sales 52
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Powering Rapid Cognitive Analysis with AI
Impetus Digital
AUGUST 11, 2022
To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube , LinkedIn , Twitter , Facebook or our podcast. For more of our discussion, you can watch the whole Fireside Chat with Dr. Tom Sawyer, or listen to the podcast version, below.
Patient Referrals: A Game-Changer for Dermatology Clinics
Referral MD
DECEMBER 8, 2023
Additionally, maintaining regular communication with primary care physicians through newsletters or emails can keep your clinic at the forefront of their minds when encountering patients requiring dermatological care.
Patients 52
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Allocating DTC budgets
World of DTC Marketing
MARCH 30, 2021
5ive: Online (medical practice partnerships) – Some medical practices send out newsletters to their patients. Greater Than One, one of my favorite agencies, did this with a client live with regulatory and medical people to ensure that FDA guidelines were observed, and it went really well. Partnering with them could open a lot of doors.
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4 Steps to Creating Buyer Personas for a Personalized Sales Approach
CloserIQ
JUNE 6, 2019
Surveys : Send out surveys via an email newsletter. Email newsletter marketing : You can A/B test your email newsletters, changing the copy, links to blog posts, and included media to better appeal to each persona. it should cover a lot of the same ground as your phone call would.
Sales 94
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Boost your HCPs' ADVOCACY with a NEW Engagement Strategy
Atrivity
JANUARY 18, 2022
Examples : a visit from a rep to give more information, or attending a webinar or specific company training, or receiving newsletters in emails with links to websites, or a direct visit to the website, or a news or advertisement on social media, or a message from the rep to the mobile phone, and many more.
Modern Medical Affairs: How to Leverage Tech and Data as an MSL
Impetus Digital
OCTOBER 1, 2022
To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube , LinkedIn , Twitter , Facebook or our podcast. Luca Dezzani, or listen to the podcast version, below. If you enjoyed this episode, kindly leave a review on iTunes. About Impetus Digital.
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How to Leverage Patient Voices within Digital Marketing Campaigns
LEVO Health
MARCH 20, 2023
Similarly, written testimonials can be included in newsletters or other marketing emails for maximum impact. Long-form testimonial videos can be used to engage with potential customers on YouTube, while shorter snippets can be shared on Instagram or TikTok.
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Creating Powerful Patient Testimonial Videos
LEVO Health
SEPTEMBER 15, 2023
Email Campaigns: Include the video links in newsletters or patient outreach emails. Distribute the Video Website: Feature the video prominently on your website, especially on service-specific pages. Social Media: Share on platforms like Facebook, LinkedIn , Instagram and TikTok to reach a broader audience. Need Expert Help?
Patients 52
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Find Medical Sales Success with These Old-School Marketing Strategies
MedReps
JUNE 26, 2023
From social media to blogging and email newsletter lists, you have numerous options. There are plenty of new, innovative marketing methods out there. However, sometimes the older, tried-and-true methods work best.
Streamlining Cardiac Care with Real Time Monitors
Impetus Digital
NOVEMBER 14, 2022
To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube , LinkedIn , Twitter , Facebook or our podcast. Waqaas Al-Siddiq, or listen to the podcast version, below. If you enjoyed this episode, kindly leave a review on iTunes. About Impetus Digital.
Doctors 52
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7 Steps to Getting Your Desired Medical Sales Results
MedReps
JANUARY 10, 2023
Did you mean to create an email newsletter for your clients but never got around to it? By setting your goal in numerical form, you’ll be more likely to actually meet it. 5) Find Ways to Improve Your Customer Service. In which ways did you customer service falter over the past year? Did you not follow up soon enough?
Highly Cited Researchers case study: Korea University, South Korea
Clarivate
JANUARY 14, 2022
Content is mainly focused on the academic achievement of our researchers, and is promoted across other channels such as our webpage, newsletter, and Kakao news which are released once a month. The process starts off with the distribution of press release to the media. In addition, we post the news on Instagram, Facebook and Naver blogs.
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Precision-based Targeting: A Better Way to Connect with Patients and Healthcare Professionals
LEVO Health
FEBRUARY 1, 2024
For all HCP groups, the campaign could leverage digital platforms like professional medical networks, email newsletters, and webinars to disseminate information.
Healthcare 52
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Patient Centric Approaches for Rare and Ultra-Rare Diseases
Impetus Digital
OCTOBER 13, 2022
To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube , LinkedIn , Twitter , Facebook or our podcast. For more of our discussion, you can watch the whole Fireside Chat with Lawrence Bressler, or listen to the podcast version, below.
Patients 52
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Traversing the Medtech Regulatory Landscape in the Interest of Patients
Impetus Digital
JULY 6, 2022
To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube , LinkedIn , Twitter , Facebook or our podcast. Bassil Akra, or listen to the podcast version, below. If you enjoyed this episode, kindly leave a review on iTunes. About Impetus Digital.
Patients 52
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Repurposing Off-Patent Drugs Through Crowd Funding
Impetus Digital
JANUARY 13, 2023
To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube , LinkedIn , Twitter , Facebook or our podcast. For more of our discussion, you can watch the whole Fireside Chat with Savva Kerdemelidis, or listen to the podcast version, below.
Engaging Patients “Just-In-Time” with Machine Learning
Impetus Digital
JUNE 7, 2022
To check out previous Fireside Chats and to make sure that you don’t miss any future updates, subscribe to our newsletter or follow us on YouTube , LinkedIn , Twitter , Facebook or our podcast. For more of our discussion, you can watch the whole Fireside Chat with Omri Shor, or listen to the podcast version, below.
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Looking back at 2022: The top healthcare stories
Pharmaceutical Technology
DECEMBER 27, 2022
You can sign up for newsletters to never miss the latest news on pharma and biotech, clinical trial strategy and operations , and medical devices. In pharma manufacturing, continuous manufacturing protocols continued to garner interest , but experts told Adam that their use has been gradual. See you in 2023!
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What do companies need from COP27?
Pharmaceutical Technology
NOVEMBER 16, 2022
You can also sign up for our free biweekly newsletter here. They are providing the data-led analysis you have come to expect from Energy Monitor but also something new: video interviews with business leaders, policymakers and campaigners. We encourage you to return often to our Energy Monitor home page for updates from the conference.
Management 52
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What do companies need from COP27?
Pharmaceutical Technology
NOVEMBER 16, 2022
You can also sign up for our free biweekly newsletter here. They are providing the data-led analysis you have come to expect from Energy Monitor but also something new: video interviews with business leaders, policymakers and campaigners. We encourage you to return often to our Energy Monitor home page for updates from the conference.
Management 52
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Client Management: Useful Tips for Medical Sales Reps
MedReps
AUGUST 23, 2022
Whether you choose to set up a newsletter of sorts for your clients or just be available to speak with them weekly about new developments, it’s crucial you do so. You should be the one informing them of all the latest developments. If you aren’t, then it will be extremely difficult to be successful in the medical sales world.
Author Guidelines
Pharma Marketing Network
NOVEMBER 6, 2020
The Pharma Marketing Wire is the bi-monthly e-newsletter of the Pharma Marketing Network® (PMN), which features original articles from pharmaceutical marketing experts and industry executives.
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