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Navigating the Regulatory Environment of Pharmaceutical Marketing: Balancing Patient Safety and Industry Innovation

Pharma Marketing Network

Pharmaceutical marketing is a critical aspect of the industry, as it helps in spreading awareness about the benefits and potential side effects of different drugs. However, pharmaceutical marketing is also regulated by several agencies to ensure that patients are not exposed to false or misleading information.

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Achieving pharmaceutical drug traceability compliance

European Pharmaceutical Review

Kumar acknowledged that a comprehensive solution for drug serialisation in ERP systems allow drug manufacturers to monitor these metrics and maintain adherence, “due to its customisable interface, centralised networking capabilities, and automated solutions, which allow pharma businesses to keep up with the always changing standards and laws.”

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Are timely access and robust safety mutually exclusive?

pharmaphorum

And how can regulators balance timely access with robust safety? A European Federation of Pharmaceutical Industries and Associations (EFPIA) report published earlier this year, for example, compared the timelines of six regulatory agencies between 2011 and 2020. The post Are timely access and robust safety mutually exclusive?

Safety 89
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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

When I first started as a pharmaceutical sales rep a decade ago, training was a rigorous but straightforward affair. We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills.

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Cerner Enviza and FDA partner to develop AI drug safety tools

Pharmaceutical Technology

Oracle company Cerner Enviza and John Snow Labs have collaborated with the US Food and Drug Administration (FDA) for the development of artificial intelligence (AI) tools for drug safety and real-world evidence studies.

Safety 59
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Harnessing the Power of Social Media in Pharmaceutical Marketing

Pharma Marketing Network

The pharmaceutical industry is increasingly turning to social media to reach patients, healthcare professionals, and other stakeholders. In this article, we’ll explore the power of social media in pharmaceutical marketing, and how to develop a successful strategy.

Media 52
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Putting Patients First: Improving the Pharmaceutical Supply Chain

Impetus Digital

The pharmaceutical supply chain can be a difficult and demanding system to manage. But without patients, there would be no need for pharmaceuticals at all. Safety and Quality Control The safety and quality of medications are paramount when it comes to patient care. This is a guest article written by David L.