World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start? They advertise 3.7
World of DTC Marketing
APRIL 27, 2021
QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing.
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World of DTC Marketing
JANUARY 11, 2022
We asked HCPs how extensively they used digital channels for various activities related to learning, networking, telemedicine, and remote engagement. Since the beginning of the pandemic, the interactions of traditional in-person pharma representatives have declined steeply.
Pharma Marketing Network
OCTOBER 13, 2020
Mark Bard: I think the most challenging aspect of the current situation is the inability of anyone – patient, physician, payor, or pharma – to truly predict how long it will take for various parts of the system to get to what becomes the steady state – a new way of operating, the new normal. How does the situation impact pharma?
Rep-Lite
FEBRUARY 23, 2024
Despite these challenges, pharmaceutical sales reps play a crucial role in driving revenue for their companies and promoting life-saving medication to patients. You also deal with the challenges of an ever-changing industry landscape, including stiff competition from generic drugs and strict regulation policies.
Contrarian Sales Techniques
DECEMBER 5, 2023
From cutting-edge training techniques that break the mold, to the latest industry trends making waves, and the career development hacks every pharma rep should know – we've got it all covered. You need to comprehend and convey how these products can truly make a difference in patients' lives.
Rep-Lite
DECEMBER 7, 2023
Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.
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