PM360
MAY 25, 2023
In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.
World of DTC Marketing
APRIL 13, 2021
Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. So is the future of HCP marketing digital?
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PM360
SEPTEMBER 28, 2022
For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions. Among all U.S.
World of DTC Marketing
JANUARY 18, 2021
OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. and the U.S.,
World of DTC Marketing
AUGUST 26, 2020
Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. For HCP marketing it will be PART of the mix but won’t yet replace in-person reps.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.
World of DTC Marketing
JANUARY 11, 2022
As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.
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