PM360
SEPTEMBER 28, 2022
For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.
Eversana Intouch
JANUARY 11, 2022
As what Harvard Business Review calls “a tidal wave of resignations” continues — with the highest rates for those ages 30-45 — and, as many pandemic-induced changes continue to alter to the structure of businesses worldwide (including pharma sales and marketing organizations) — many of our basic assumptions, approaches, and priorities need to shift.
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PM360
SEPTEMBER 15, 2022
More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients. Fun and Educational Medical Content.
Clarity Engagement Solutions
NOVEMBER 9, 2020
The primary purpose of Medical Science Liaison MSL is to establish and maintain peer-peer relationships with leading physicians, referred to as Key Opinion Leaders KOL’s, at major academic institutions and clinics. We have highlighted 5 quick tips for MSL to aid them through the process when engaging with KOL’s.
PM360
JUNE 26, 2023
Accelerated Content Creation and Organization Personalized engagement is crucial for successful commercialization, especially as more physicians have come to expect it from their online interactions as consumers. From manufacturing to marketing, few business sectors have not already been impacted by the emergence of generative AI/LLMs.
Pharmaceutical Representative Training
JANUARY 11, 2021
Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?
Pharmaceutical Technology
NOVEMBER 2, 2022
But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. Sometimes, this data can be helpful in a market access setting to inform or support pricing and reimbursement procedures. A fresh approach.
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