Remove market-access podcasts
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Audio Prime—Taking Audio Marketing to the Next Level

PM360

I asked two friends of mine who know media and healthcare marketing and are wizzes when it comes to audio for input on this story. Because if you can’t rely on an AI trained to think like a marketing prof you follow on LinkedIn, then, well, I have no idea how you can call yourself a modern marketer. Alas, they were busy.

Marketing 110
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Episode 74 – Knowledge is Power in MedTech – A system for knowing your customer, market and industry

Medical Device Success

Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Granted waaay back then…the multitude of knowledge access points that exist today did not exist (YouTube, eNewsletters, News aggregators, Webinars, Facebook, Twitter, Specialized websites, etc.).

Marketing 100
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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Episode 72 – Career Success in MedTech Startups with Jim Surek, VP Sales, ExplORer Surgical

Medical Device Success

“You told me the opposite of what I have been told by everyone else about how they would attack this market.” We cover a lot of ground that will have pearls of wisdom for all listeners whether you are in the C-Suite or in marketing and sales. More Medical Device Success podcasts link. More Medical Device Success podcasts link.

Sales 100
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Organizational Design: How Can Pharma Keep Optimizing As Everything Business Keeps Changing

Pharma Marketing Network

Pharma companies are highly matrixed organizations, which presents challenges in handoffs, overlaps between roles and functions, access to data and accountability of who owns and acts on this data in a timely manner. Therefore, instigating change at an organizational level is difficult, and takes much longer than anticipated.

Pharma 59
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The PM360 Trailblazer Awards 2023 Winners

PM360

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. Director US Marketing and Patient Engagement, argenx US, Inc. Cardiology: Bradley A.

Education 122
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Demand Generation for MedTech Sales in this Covid Era

Medical Device Success

Reading time: 4 – 6 minutes Announcing a new series of video casts and podcasts! Last week, I said it would be Marketing Automation. It is time that sales gets some support from marketing muscle. No offense to my MedTech colleagues, but historically, we have been terrible marketers. See the schedule below.

Sales 100