Modus

NOVEMBER 29, 2022

What is your vision for your absolute best sales kickoff event ever? Take a moment and envision the rapt attention of leadership, sales teams, marketers, and even partners while strategies for the year are discussed and aggressive growth goals are set. This isn't just a dream - it's achievable!

Sales 52

Sales Marketing 52

Medical Device Success

NOVEMBER 3, 2020

We are shifting gears to “Demand Generation” after over 2 months of subject matter experts on the subject of “Going Virtual” with presentations, sales processes, new tools, events and tradeshows. Last week, I said it would be Marketing Automation. It is time that sales gets some support from marketing muscle.

Sales 100

Sales Media Prospecting Marketing 100

Copyright Clearance Center

OCTOBER 3, 2023

The adoption of AI technology is rapidly growing across industries and the training of these systems requires access to vast amounts of data, including copyrighted content.

Training 118

Training Media Leads Marketing 118

PM360

NOVEMBER 27, 2023

Most traditional signal detection methods focus on disproportionality, meanwhile calling attention to higher-than-expected correlations between the suspect drug and an adverse event (AE). It makes it possible to reliably consider factors such as time to onset, frequency trend, disproportionality, and drug-event combinations (DECs).

Safety 106

Safety Electronics Patients Physicians 106

Impetus Digital

MARCH 15, 2024

Increased competition and evolving standard of care New competitors are entering the market at a rapid pace, and competition is intensifying. In addition, access to oncology medicines remains unequal across different countries (7). However, with rapid growth comes growing pains. Specific challenges facing the oncology field 1.

Recruitment 94

Recruitment Healthcare Provider Patients Healthcare 94

pharmaphorum

NOVEMBER 23, 2022

Harking back to the Reuters Pharma 2022 event, held at the Nice Acropolis convention centre on France’s South Coast back in October, pharmaphorum had a chance to drop by the booth of EY and discuss not only its consulting operations, but the company’s Smart Reviewer, and their own assessment of the industry event itself.

Pharma 96

Pharma Consulting Marketing Patients 96

Pharma Marketing Network

FEBRUARY 16, 2021

These companies had to make a quick turnaround and transfer all of their in-person information into digital materials that could be easily accessible online for their attendees. Now that we are in 2021 and virtual events are here to stay, here are some tips on how to continue increasing your online engagement when hosting virtual events.

Media 98

Media Pharma Networking Marketing 98

PM360

DECEMBER 20, 2023

Given China’s status as the world’s second most populous nation and an economic powerhouse, it represents both a monumental market opportunity and a dynamic arena of challenges for pharmaceutical products. From 2017 to 2022, the Chinese market witnessed a growth rate of 5.3%, compared to the average market growth of 6.6%

Marketing 105

Marketing Insurance Medical Manufacturing 105

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 77

Healthcare Healthcare Marketing Healthcare Provider 77

Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

Medical 52

Medical Marketing Doctors Physicians 52

pharmaphorum

OCTOBER 20, 2022

Meanwhile, the workshop ‘Reimagining the life sciences marketing and sales model in a digital first world’ will be moderated by Eversana’s chief digital officer Scott Snyder, and Healthware Group’s global head of science Elisabetta Ravot will be running a session on ‘Research applications: robotics and multi-omics’.

Healthcare 111

Healthcare Healthcare Sales Marketing 111

Contrarian Sales Techniques

JANUARY 25, 2023

Look no further than RHB TradeSmart , which utilizes ChartNexus to provide a comprehensive solution for stock market analysis and portfolio management. Features of RHB TradeSmart RHB TradeSmart offers a variety of features that make stock market analysis and portfolio management a breeze.

Management 52

Management Marketing Education 52

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

Marketing 112

Marketing Competition Patients Healthcare 112

Pharma Marketing Network

JUNE 7, 2022

Upcoming Informa Connect Events: Hub and Specialty Pharmacy Models East – June 28-30, 2022. PAP – Patient Assistance & Access Programs – June 28-30, 2022. Copay, Reimbursement, and Access Congress – October 12-14, 2022. Transparency, Aggregate Spend & HCP Engagement – August 9-11, 2022.

Pharma 40

Pharma Networking Marketing Patients 40

European Pharmaceutical Review

AUGUST 17, 2022

The incidence of adverse events, including those of grade 3 or higher, during treatment was higher in the lutetium ( 177 Lu) vipivotide tetraxetan plus SOC group than in the SOC only group11. The most common treatment-emergent adverse events in those receiving lutetium ( 177 Lu) vipivotide tetraxetan plus SOC (all grades) were fatigue (43.1

Medicine 117

Medicine Patients Consulting Marketing 117

Healthcare Success

JULY 18, 2023

People often confuse marketing and public relations (PR), but they are not synonymous. In fact, we often include healthcare PR services in our marketing plans along with other key strategies, including branding, digital marketing, traditional advertising, internal marketing, and professional referral building.

Healthcare 52

Healthcare Healthcare Marketing Media 52

European Pharmaceutical Review

SEPTEMBER 5, 2023

Wegovy is accessible in specialist NHS weight management services for patients who meet the specified National Institute for Care and Excellence (NICE) criteria. Prior to this new market launch, Wegovy was only available in Norway, Denmark, Germany and the US.

Medicine 93

Medicine Food Management Pharmaceutical 93

PM360

OCTOBER 11, 2023

The acquisition immediately expands EVERSANA’s European operations and worldwide capabilities to help pharmaceutical, medical device, and emerging biotech companies globally launch products, expand market access, or solve unique geographic and market-specific challenges.

Networking 52

Networking Media Healthcare Healthcare 52

Copyright Clearance Center

JULY 18, 2023

CCC , the leading provider of Open Access (OA) workflow solutions, announces an enhancement to the processing of OA Agreements for university library consortia in its innovative scholarly communications workflow solution for the OA community, RightsLink for Scientific Communications (RLSC). July 18, 2023 – Danvers, Mass. –

Media 98

Media Management Marketing Leads 98

Pharmaceutical Technology

SEPTEMBER 22, 2022

Your healthcare practitioner can access the sequencing results, and artificial intelligence (AI) and quantum computing will analyse these records and support the practitioner in making future clinical decisions. It could be that you are lucky, and there is already a cancer vaccine on the market that you will get priority for.

Healthcare 137

Healthcare Healthcare Electronics Healthcare Provider 137

Pharma Marketing Network

DECEMBER 8, 2022

Upcoming Informa Connect Events: Speaker Programs Summit – February 27-March 1, 2023. PAP – Patient Assistance & Access Programs – March 20-22, 2023. The post Informa Connect 2023 Events appeared first on Pharma Marketing Network. Pharma Forum – March 19-22, 2023.

Government 40

Government Networking Pharma Pharmaceutical 40

Pharma Marketing Network

JULY 3, 2021

Join the Society for Health Care Strategy and Market Development (SHSMD) at their annual conference, SHSMD Connections 2021 this autumn. Tracks at this year’s event include: marketing, cross-disciplinary & innovation, community & public relations, strategic planning & business development, digital engagement, and leadership.

Networking 52

Networking Safety Education Marketing 52

LEVO Health

FEBRUARY 24, 2021

As industries scrambled to keep going during the global pandemic, it highlighted the need for virtual accessibility. The impact of the Covid-19 pandemic is not temporary but a complete change in the landscape of healthcare marketing. . Virtual Events Will Stay. Fine Tune Your Social Presence .

Healthcare 52

Healthcare Healthcare Marketing Media 52

Medico Reach

JULY 3, 2022

Given the market’s abundance of competitors, medical device businesses frequently struggle to introduce new product lines successfully. In that case, an effective product launch plan will help it overcome most of the market’s obstacles. Complete product documentation and make it easily accessible.

Medical 97

Medical Food and Drug Administration Training Marketing 97

Pharma Marketing Network

JANUARY 11, 2022

Pharma USA 2022 is North America’s leading commercial pharma event. Join 1000+ industry executives from Commercial, Marketing, Medical Affairs, Patient Engagement, Market Access, and Real-World Evidence to form new collaborations and gain new business-critical insights. For pharma, that moment is now.

Pharma 52

Pharma Networking Healthcare Healthcare 52

Healthcare Success

JULY 11, 2022

Here are just a few notable changes: Automatically collects website and app data across devices to provide a clearer picture of the customer journey Uses events-based tracking instead of session-based data Includes privacy controls like cookieless measurement Provides predictive capabilities to offer guidance without complex models.

Healthcare 96

Healthcare Healthcare Patients Marketing 96

PM360

OCTOBER 13, 2023

However, this is the right time for life sciences marketers to recalibrate their approach. The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience.

Pharma 97

Pharma Education Training Healthcare 97

pharmaphorum

JULY 22, 2022

An event that focuses on cleanroom technology in the pharmaceutical industry, the conference will serve to bridge that gap between the two areas while simultaneously providing a unique selling point. In 2025, the global cleanroom technology market is expected to reach nearly $5 billion. Event Hashtag: #PharmaCleanroom.

Pharmaceutical 52

Pharmaceutical Engineering Management Media 52

PM360

DECEMBER 14, 2023

Traditional approaches to mitigating cyber events—even ones that have been successfully implemented on behalf of other sectors—are falling short of the vulnerabilities being created by criminals in the healthcare field. So how should marketers prepare? Almost half of the cyber events created a disruption in care delivery.

Healthcare 52

Healthcare Healthcare Marketing Ethics 52

Pharmaceutical Technology

APRIL 28, 2023

Ozempic’s forecast 2023 sales of $12.5bn consolidate its position as the dominant market leader, with projected sales in 2023 54% greater than closest competitor Trulicity (dulaglutide) by Eli Lilly, which anticipates sales of $8bn. The significant sales growth of Ozempic reinforces its continued dominance in the type 2 diabetes market.

Sales 52

Sales Marketing Medical Patients 52

PM360

SEPTEMBER 21, 2023

Jeff Casberg, MS, RPh, Senior Vice President of Clinical Pharmacy at IPD Analytics, a managed care and pharmaceutical consultancy, highlighted a wide range of 2023 key events that will affect managed care professionals by the end of the year. The product had sales of roughly $800 million per year. This is the first OTC naloxone product.

Management 105

Management Manufacturing Sales Competition 105

Pharma Marketing Network

MAY 11, 2023

Prior to the pandemic, healthcare conferences were typically large in-person events, attracting thousands of attendees from around the world. One of the most significant changes in healthcare conferences since 2020 has been the shift to virtual events.

Pharmaceutical 52

Pharmaceutical Healthcare Healthcare Networking 52

Scott’s Directories

DECEMBER 13, 2022

Knowing who to target and how to reach them is essential for any business looking to succeed in the Winnipeg hospital market. Identifying Target Markets The first step in making sales to key decision makers in Winnipeg hospitals is identifying your target market.

Sales pitches 52

Sales pitches Doctors Physicians Networking 52

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. America’s 65,000 pharmaceutical salespeople, who have long relied on personal office visits and events are dealing with a shift in how they engage HCP’s.

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

pharmaphorum

NOVEMBER 27, 2022

Its secondary endpoints were time to pain progression and time to first symptomatic skeletal event. CEO of Bayer UK & Ireland, Antonio Payano, said: “We are delighted that men with prostate cancer in England will have early access to another innovative treatment option.

Food and Drug Administration 83

Food and Drug Administration Medicine Consulting Patients 83

Pharma Marketing Network

MARCH 23, 2023

Prior to the pandemic, healthcare conferences were typically large in-person events, attracting thousands of attendees from around the world. One of the most significant changes in healthcare conferences since 2020 has been the shift to virtual events.

Pharmaceutical 52

Pharmaceutical Healthcare Healthcare Networking 52

pharmaphorum

JANUARY 6, 2023

With the US economy teetering on a recession, sales and marketing budgets are expected to take a hit among businesses across sectors. But against the backdrop of current global events, a conservative approach makes sense. Ensuring patient access. Retaining business begins with patient access. Industry frustrations.

Prescription 97

Prescription Manufacturing Patients Side effects 97