World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category. While trust in the pharma industry got a bump because of COVID vaccines, confidence about new drugs remains mixed.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. They research the drug online and ask their physician about it if they decide it’s a treatment option. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.”

Marketing 285

Marketing Prescription Side effects Doctors 285

Quantified

MAY 2, 2024

In response, forward-thinking corporate decision-makers nationwide are turning to cutting-edge pharma sales AI training to optimize the impact of every human interaction. How Artificial Intelligence Amplifies the Benefits of Pharma Rep Role-Play The role of the pharma sales rep is clearly evolving.

Training 52

Training Sales Pharma Sales Management 52

PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Integrating AI tools with communication between parties can lead to better results when used correctly.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

pharmaphorum

JANUARY 31, 2023

This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications.

Patients 52

Patients Pharma Side effects Education 52

Pharma Marketing Network

SEPTEMBER 15, 2020

New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. The latest research on physician preferences. Topics covered : The new realities of a virtual launch. Social media trends. REGISTER HERE.

Side effects 52

Side effects Medical Media Physicians 52

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. 4 questions to help build your pharma marketing readiness strategy . Here’s how.

Marketing 52

Marketing Pharma Side effects Training 52

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

Marketing 98

Marketing Pharmaceutical Sales Education 98

Pharma Leaders

MAY 18, 2023

The regulatory agency has determined that the NDA is a class 2 review , which leads to a six-month review period from the date of resubmission. Diarrhea was the most common side effect with XPHOZAH. It has set a user fee goal date of 17 October this year.

Food and Drug Administration 52

Food and Drug Administration FDA Side effects Prospecting 52

pharmaphorum

DECEMBER 15, 2022

In recent years, social media has evolved into an essential part of pharma operations, for better or worse. Below, I’m exploring a few ways that pharma teams are using social media and other online collaboration platforms to connect, educate, and influence. Healthcare Provider (HCP) marketing. Congress Coverage.

Media 81

Media Healthcare Healthcare Education 81

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. In recent years, social media has evolved into an essential part of Pharma operations, for better or worse. . Pharma companies have to be careful when considering their involvement.

Media 52

Media Healthcare Healthcare Recruitment 52

PM360

JULY 13, 2023

Knowing that three out of five health information seekers won’t visit a drug manufacturer’s site directly, this offering meets consumers where they are with information about and access to pharma brands’ manufacturer copay programs that are relevant to them. 1 About half of the general U.S.

Education 89

Education Medical Media Patients 89

PM360

JUNE 29, 2022

These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake. They are misunderstood, misjudged, misdiagnosed, and mistreated by their friends, families, spouses, colleagues, co-workers, employers, and physicians.”.

Prescription 98

Prescription Patients Pharma Doctors 98

Quantified

APRIL 18, 2022

A global head of sales at a pharma company recently told me that “only 15% of our sales calls end in a positive outcome.”. Why is success in pharma sales so hard? Pharma has always been highly restrictive in terms of the different tools you can use to engage, educate and inform about prescription medicines.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

Silver Line CRM

MARCH 22, 2021

These words have become so overused in the pharmaceutical industry that it’s hard to remember what they really mean: leading with empathy when it comes to serving patients. . Patient centricity in pharma matters for the bottom line. What side effects are they talking about? . Reading time: 4 minutes Patient centricity.

Pharma 52

Pharma Patients Medical Medicine 52

PM360

AUGUST 9, 2022

1 It is by far the leading contributor to preventable healthcare costs in the United States, generating $300–528.4 However, most patients have very little time with their physician to learn all aspects of their prescribed medication. Work with Both Care Partners and Physicians. Up to 10% of hospital admissions in the U.S.

Education 59

Education Side effects Physicians Patients 59

pharmaphorum

SEPTEMBER 16, 2022

The alliance is another example of the shift by the pharma industry towards decentralised clinical trials (DCTs), which use technology to communicate with participants and collect data, via telemedicine and mobile/local healthcare providers, often with the help of wearable devices and sensors.

Side effects 52

Side effects Medicine Healthcare Provider Physicians 52

Pharma Marketing Network

JUNE 11, 2020

With me, today is John Mack, the original creator of Pharma Marketing and also known as Pharma Guy from far and wide. And I was surprised to see a letter on the homepage that said, “Hey, Pharma folks, I’m retiring. And bring back some memories for folks of pharma guy and how he came to be. Thanks for coming John.

Media 52

Media Pharma Ethics Consulting 52

Evolve Your Success

FEBRUARY 13, 2024

It is primary care physicians who are looking into the general population to help determine if there’s disease there. You were in pharma before so you sold drugs. I was thankful and blessed to connect with one of the leading researchers on my subtype. I had relationships with physicians because of my career, thankfully.

Patients 64

Patients Sales Medical sales Doctors 64

European Pharmaceutical Review

DECEMBER 27, 2023

Second, the production and delivery of CAR T cells necessitates close collaboration between the pharma industry and academic (usually transplant) departments. The in-house production of CAR T-cells additionally allows attending physicians to tend to urgent clinical demands or acute changes in a patient’s clinical status.

Manufacturing 78

Manufacturing Food and Drug Administration Patients Pharma 78

Pharmaceutical Technology

JUNE 20, 2023

Healthcare and pharma are often at the forefront of new innovations, but it is a highly regulated industry, and change can sometimes be slow. This additional feedback also leads to improvements to the NMT, to ensure it achieves continuous high-quality translations. This includes assessing content for MT viability, and pilot testing.

Electronics 52

Electronics Medical Healthcare Healthcare 52