World of DTC Marketing

AUGUST 10, 2022

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. Time and time again, I’ve found, in research talking with patients, that they want a lot more information before they ask for a new drug. 2wo : Content shouldn’t be stagnant.

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World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

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Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. The expert services rendered by them help in improving patient outcomes, minimising costs of the healthcare system, improving medicinal adherence and persistency and saving clinicians’ time.

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pharmaphorum

JANUARY 31, 2023

This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. Additionally, when patients are prescribed medication, they are often unaware of the mechanism of action, potential side effects, interactions, and contraindications.

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Clarivate

MAY 1, 2024

GLP-1s will offer an attractive option to patients hesitant to undergo an invasive surgical procedure, and manufacturers like Medtronic and Johnson & Johnson anticipate a temporary dip in surgery volumes. However, weight loss in GLP-1 users also creates a bigger pool of patients eligible for certain surgeries who previously weren’t.

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Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. What Pharma Marketers Gain.

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Legacy MEDSearch

JUNE 15, 2023

“At Cala, we’ve always been committed to expanding patient access and accelerating innovation in TAPS therapy for indications beyond essential tremor,” said Renee Ryan, CEO at Cala. “By By expanding into Parkinson’s disease, we are now able to bring this powerful treatment to additional patients who suffer from action hand tremors.”

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Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Building an Ethical Medical Sales Team?

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Clarivate

AUGUST 17, 2022

In our latest podcast, Ideas to Innovation, we speak with Dr. Grace Lomax, the clinical director at Patient Connect, part of Clarivate. Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. Supporting patients at the point of care. Dr. Grace Lomax.

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World of DTC Marketing

MARCH 19, 2021

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. Medicatio n adherence can hav e a more direct impact on patient outcomes than the specific treatment. Americans are not healthy. Then there is health literacy.

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Pharma Leaders

MAY 18, 2023

The US Food and Drug Administration (FDA) has accepted Ardelyx’s resubmitted New Drug Application (NDA) for XPHOZAH (tenapanor) to control serum phosphate in adult patients with chronic kidney disease on dialysis who have had an insufficient response or intolerance to a phosphate binder therapy.

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World of DTC Marketing

AUGUST 11, 2021

What’s so unique about DTC marketing is that all initiatives work together to drive a targeted patient behavior. On site at physicians office – Are patients asking about your product as a resut of being exposed to product information at the site of treatment. Are your online ads metrics being reviewed for fraud?

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pharmaphorum

SEPTEMBER 16, 2022

Atopic dermatitis (AD) is a highly prevalent chronic dermatological disease, with symptoms which include itching, dry skin, severe pain, and inflammation – all of which create considerable stress in the daily lives of patients and often negatively affect their day-to-day and long-term well-being. However, side effects do happen.

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Pharma Marketing Network

SEPTEMBER 15, 2020

Thought leader experts will review the complexities and opportunities for life science companies to deliver new programs that achieve positive outcomes – for patients and their care teams. The latest research on physician preferences. Register for this September 24 Webinar Now. The DHC Virtual Summit with Novartis | WEDS, Sept.

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Legacy MEDSearch

OCTOBER 25, 2022

Our goal is to bring this new therapy to patients as quickly as possible. The EndoStim System consists of an implantable neurostimulation device and lead placed via a quick, minimally-invasive laparoscopic procedure. Food and Drug Administration (FDA) granted Breakthrough Device Designation for the Company’s EndoStim System.

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Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

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The Marketing Advantage

MAY 8, 2023

May 9, 2023 Since the Orphan Drug Act was passed in 1983, the number of products being researched and approved for rare and orphan diseases has increased dramatically, offering hope and life-saving treatments for the millions of patients affected by these often under-served conditions.

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pharmaphorum

AUGUST 11, 2022

The system did not only spend money and resources trying to address issues caused by those treatments, but patients also wasted time looking for answers; precious time that could have been spent receiving proper and effective treatment. billion in the United States alone.

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Legacy MEDSearch

OCTOBER 25, 2023

Andrea Synowiec, a neurologist and headache specialist who serves as System Vice Chair of the Department of Neurology at Allegheny Health Network in Pennsylvania is the lead author of the study. As for clinical efficacy, 74.1% of the participants reported consistent 2-hour pain relief, and 26% reported consistent pain freedom.

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PM360

MAY 25, 2023

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. With AI-powered chatbots and services, patients can access the information they need more efficiently.

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Legacy MEDSearch

JUNE 28, 2023

1 Early treatment of PWS during childhood leads to the best clinical response. 2 The incidence of infantile hemangiomas (IHs) in neonatal patients (under 28 days of age) varies, with a reported rate ranging from 1.1 1 Early treatment of PWS during childhood leads to the best clinical response.

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Clarify Health

OCTOBER 3, 2023

Today, there are some noticeable shifts for the better happening on the digital front, largely driven by healthcare consumerism and the demand that healthcare meet patients where they are – on their phones, in their homes, and outside the hospital. Collecting data outside of a care setting can offer valuable insights into day-to-day health.

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Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The other therapy Mitsubishi Tanabe Pharma’s Radicava is only effective in the early stages of ALS.

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PM360

JULY 13, 2023

Here are twelve of the best examples of programs, strategies, solutions, technology, and more that companies have developed or are using to keep patients on their prescribed therapies. But outdated manual processes are complex and leave many patients out. But outdated manual processes are complex and leave many patients out.

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Silver Line CRM

NOVEMBER 20, 2020

Reading time: 4 minutes Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. A successful vaccine, treatment, or new medical device brings forth both new opportunities as well as challenges given a new group of patients with unique needs to be met.

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pharmaphorum

DECEMBER 15, 2022

Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. Despite the slap on the wrist, the campaign was highly effective and there is no sign of this approach going away. Connecting peers.

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Quantified

MAY 2, 2024

They also need to know which conditions each medication treats and accurately convey their therapeutic benefits, safety profiles, possible side effects, and the most recent data available related to patient outcomes. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.

Training 52

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Impetus Digital

JANUARY 3, 2023

Back in 2015, the influencer-of-influencers, Kim Kardashian, was slammed for failing to mention the potential side effects of an anti-nausea drug, leading to the US FDA getting involved. Despite the slap on the wrist, the campaign was highly effective and there is no sign of this approach going away. Connecting Peers.

Media 52

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PM360

JUNE 29, 2022

However, patient uptake hasn’t matched rising market competition. And among patients who have tried preventive medications for migraine, 39% said they no longer took them. These low adoption rates highlight the need for more migraine-drug awareness and suggest that pharma marketers should explore new strategies to boost patient uptake.

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Rep-Lite

MARCH 14, 2024

Medical sales offer a compelling opportunity for individuals seeking involvement in healthcare innovation, with lucrative financial rewards and a chance to directly impact patient care. Pharmaceutical Knowledge Thorough pharmaceutical product knowledge in pharmaceutical sales includes therapeutic indications, dosing, and side effects.

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Clarify Health

JULY 27, 2020

With the sudden physical distance between patients and healthcare facilities imposed by the lockdown, providers proved they could transition to virtual care instantly. At the pandemic’s first peak, non-urgent care services were paused across the US to make way for COVID-19 patients. Is lockdown creating a “hidden pandemic”?

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Evolve Your Success

FEBRUARY 13, 2024

— Watch the episode here Listen to the podcast here Surviving Cancer And Making An Impact To Cancer Patients’ Lives With Rob Ciaramitaro In this episode, we have with us another special guest and he goes by the name of Rob Ciaramitaro. Diagnostic products can change when patients discover their diseases.

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PM360

AUGUST 9, 2022

Medication non-adherence has a staggering impact on the industry’s ability to serve patient well-being and achieve growth. 1 It is by far the leading contributor to preventable healthcare costs in the United States, generating $300–528.4 A patient is diagnosed and prescribed a treatment to correct or mitigate a condition.

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Silver Line CRM

MARCH 22, 2021

Reading time: 4 minutes Patient centricity. Patient-focused medicine. Patient-centric approaches. These words have become so overused in the pharmaceutical industry that it’s hard to remember what they really mean: leading with empathy when it comes to serving patients. . What side effects are they talking about?

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Legacy MEDSearch

MAY 23, 2023

DEKA is a worldwide leading manufacturer of laser technology. ’s General Manager and DEKA CEO Paolo Salvadeo shared, “Helix represents the next evolution of DEKA and Cartessa’s partnership and leverages our sophisticated laser technology to create important and extremely effective devices for the US market.”

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PM360

APRIL 22, 2024

For instance, they can report back on unmet medical needs in the market and on prescriber or patient experiences with the standard of care or the product being utilized. Ideally, insights from MSL activities lead to better evidence and more successful development programs and patient outcomes.

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pharmaphorum

SEPTEMBER 16, 2022

UK-based George Medicines is running a phase 3 trial of GMRx2 – a low-dose formulation of established blood pressure drugs telmisartan, amlodipine, and indapamide – involving 1,500 patients across seven countries.

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