World of DTC Marketing

JULY 8, 2021

One consistent learning from ALL the research I have been involved in is that patients pick up when death is listed as a side effect and stay far away from the product. Any DTC marketer who believes it actually leads to new Rx’s is living in fantasyland. So all this begs the question; what in the hell are they doing?

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

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World of DTC Marketing

DECEMBER 2, 2021

” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Ad recall is essential for CPGs, but for prescription drugs, the question that’s missing is “what action did it lead to? What people seem to be interested in are drug side effects vs. efficacy.

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Food and Drug Administration Side effects FDA Prescription 185

Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. Medical sales rep requirements include technical knowledge of medical equipment and technologies, sales skills, and interpersonal abilities.

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MedCity News

JANUARY 30, 2024

With the rise of AI technologies, we could see significant advancements in cancer treatment, making it more efficient and potentially leading to a cure. AI algorithms can analyze medical images and identify any abnormalities that may indicate cancer. For example, Google’s DeepMind Health, a subsidiary of Alphabet Inc.,

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Pharmaceutical Technology

SEPTEMBER 8, 2022

Speciality pharmacies play a crucial role in medication dosing, disease and side effects management, and patient care. Speciality pharmacies provide comprehensive medications for individuals with serious medical conditions requiring complex treatments, including cancer, cystic fibrosis, haemophilia, hepatitis, HIV, and others.

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World of DTC Marketing

JULY 21, 2021

DTC ads do NOT lead to unnecessary Rxs. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.” 4our: DTC marketing should be illegal because it leads to unnecessary Rx’s.

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World of DTC Marketing

JANUARY 1, 2022

1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections. Chronic diseases linked to obesity cost Americans at least $150 billion in medical care.

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Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JANUARY 18, 2022

People between 18 and 24 years of age tend to discuss health and wellness issues on social networks twice as much as those between the ages of 45 and 54 (getpushing.com), and of those between 18 and 24 years of age, 90% say they trust medical information shared on social networks. of children under age 12 to 85.0% of adults aged 60 and over.

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Media Pharma Side effects Physicians 238

PM360

MAY 21, 2024

Whether looking to drive preventive screenings or support medication adherence, here are some ways that stakeholders can connect more personally with patients at key moments to empower them to participate in their care and drive positive health outcomes. And thanks to recent innovations, that’s possible at the point of care and beyond.

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Contrarian Sales Techniques

OCTOBER 19, 2023

It's about the tangible and intangible benefits that medical products and services bring to the table. Let's dive in and explore the different perspectives that shape our understanding of medical value. The Multifaceted Nature of Medical Value Value in healthcare isn't a one-size-fits-all concept.

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Doctors Medical Patients Healthcare 52

Clarify Health

MAY 25, 2024

By harnessing these innovations, healthcare providers can optimize patient care management, leading to better health outcomes and operational efficiencies. AI can help providers analyze medical images, pathology slides, and other diagnostics data more accurately and swiftly, which helps reduce diagnostic errors and improves patient outcomes.

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Healthcare Provider Healthcare Healthcare Management 52

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. About 33% of consumers say a recommendation from their medical providers would make them more likely to use digital health tech, per Accenture. It’s not more T.V. Running T.V.

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World of DTC Marketing

AUGUST 6, 2021

Through all its impacts — medical errors, increased illness and disability, loss of wages, and compromised public health — low health literacy is estimated to cost the U.S. ” Health literacy leads to higher healthcare costs, and it’s time to acknowledge that people want good, credible information in easy-to-understand English.

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European Pharmaceutical Review

DECEMBER 22, 2023

The deal includes Karuna’s lead asset KarXT (xanomeline-trospium), a potential first-in-class treatment for schizophrenia. It has demonstrated improvements in cognition and is not associated with common side effects of currently approved treatments like weight gain.

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Food and Drug Administration Side effects Safety Food 93

European Pharmaceutical Review

MARCH 9, 2023

“We discovered a way to shut down inflammation… in a patient with multiple sclerosis as well as in healthy patients,” stated lead author Thais Moreira, PhD, an assistant scientist at the Ann Romney Center for Neurologic Diseases at Brigham and Women’s Hospital and an instructor in Neurology at Harvard Medical School.

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Legacy MEDSearch

DECEMBER 12, 2022

Highmark), one of America’s leading health insurance organizations and an independent licensee of the Blue Cross Blue Shield Association, will conduct a targeted Coverage with Evidence program with the goal of providing its members with affordable treatment for episodic and chronic migraine. . Press Release by: Theranica.

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European Pharmaceutical Review

APRIL 12, 2023

Patients treated with blood pressure-lowering drugs can experience greater improvements from changing medication compared to doubling the dose of their current medication, a study from Sweden has shown. This can lead to poor blood pressure lowering and unnecessary side-effects, the researchers stated.

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Side effects Medical Patients Leads 89

Legacy MEDSearch

JUNE 28, 2023

1 Early treatment of PWS during childhood leads to the best clinical response. 1 Early treatment of PWS during childhood leads to the best clinical response. 3,6 It stops hemangioma growth, reduces the lesion, and accelerates hemangioma regression, especially in the superficial IH, without serious side effects.

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Medical FDA Recruitment Side effects 52

World of DTC Marketing

FEBRUARY 22, 2021

Jazz Pharmaceuticals has introduced a new prescription medication for patients with sleep apnea/narcolepsy that “helped adults get up to 9 hours of improved wakefulness in clinical studies at 12 weeks” and they’re using a flying pig on their DTC. First, the problem of sleep apnea.

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World of DTC Marketing

MARCH 19, 2021

Estimates are that approximately 125,000 deaths per year in the United States are due to medication nonadherence and that 33% to 69% of medication-related hospital admissions are due to poor adherence. Plus, estimates are that nonadherence leads to up to 10% of hospitalizations and an estimated 125,000 deaths annually.

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PM360

MAY 25, 2023

But clinical trials are not as good at generalizing to the real world and what happens when these medications hit the market and clinicians are using them in slightly different ways. They’re wonderful medications, blockbuster sales, but real side effects. Do they have any side effects associated with them?

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Contrarian Sales Techniques

MAY 16, 2024

I wanted to introduce you to our latest medication for managing chronic pain," I said, launching into my prepared pitch. It's been shown to be highly effective in clinical trials and offers a significant improvement over current treatments." "Well, adherence is a big issue," he admitted. What do you have for me today?" "I

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World of DTC Marketing

MAY 14, 2021

During one weekly status call, the Medical Affairs person commented that they were receiving reports from “the field” of a new side effect not listed in the label. It leads to clicks which leads to high advertising rates. But we still have a long way to go. The media loves negative news.

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pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Patients afflicted with psoriasis have a malfunctioning immune system that mistakenly attacks the body by overproducing skin cells, which leads to a build-up of scaly plaques. Side effects, front and centre.

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Side effects Food and Drug Administration Patients Management 98

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

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Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care.

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Marketing Pharma Leads Education 52

Clarivate

MAY 1, 2024

Are the powerful weight loss and diabetes treatments a lose-lose for medical technology companies? GLP-1 drugs like semaglutide (Ozempic®/Wegovy®) and tirzepatide (Mounjaro®/Zepbound®) spooked investors who feared that these treatments could disrupt a number of medical technologies, including surgical obesity interventions and orthopedics.

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pharmaphorum

AUGUST 11, 2022

In 2016, the estimated annual cost of drug-related morbidity and mortality resulting from non-optimised medication therapy was $528.4 Pharmacogenomics, the understanding of how genes impact an individual’s response to medications, provides a potential outlet to better optimised therapies. billion in the United States alone.

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Pharma Marketing Network

SEPTEMBER 15, 2020

24, 2020 1:00 PM – 1:40 PM EDT | Innovative Ideas to Transform Your New Medication Launch: A Case Study and Panel Discussion. This webinar will explore innovative and best-in-practice approaches to new drug launches that employ art, science, and psychology to treatment and medication adherence. DHC Webinar | THUR, Sept.

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Legacy MEDSearch

OCTOBER 25, 2022

EndoStim , a medical device company developing and commercializing a first-in-class implantable neurostimulation treatment for drug refractory gastroesophageal reflux disease (GERD), announced that the U.S. Legacy MedSearch has more than 35 years of combined experience recruiting in the medical device industry. About EndoStim.

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pharmaphorum

AUGUST 8, 2022

Karuna Therapeutics has unveiled positive topline results from its phase 3 EMERGENT-2 trial evaluating the efficacy, safety, and tolerability of its lead investigational therapy, KarXT (xanomeline-trospium), in adults with schizophrenia.

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Side effects Leads Safety Medical 52

World of DTC Marketing

JANUARY 20, 2022

Understanding these trends allows brands to build lasting relationships with customers, improve lead generation, and increase customer lifetime value. We have had the best results when we use long-tail search terms like “what are the side effects of new psoriasis treatments” or “what are the symptoms of depression.”

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European Pharmaceutical Review

MARCH 30, 2023

While patients had encouraging results, the treatment was associated with serious side effects. Until recently there have been limited resources to develop clinical trials in this space,” commented corresponding author Dr Isabella Glitza Oliva, PhD, Associate Professor of Melanoma Medical Oncology. “We

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Medgadget

OCTOBER 13, 2022

The goal is that medical interventions are highly tuned to the patient they are directed at, in the hope that tailoring therapeutic interventions will lead to better patient outcomes and reduced instances of side-effects. Personalized medicine is gradually becoming a reality.

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Pharmaceutical Technology

APRIL 24, 2023

While 80% of the world’s population practices some form of traditional medicine, according to the World Health Organization (WHO), the practice is regularly discredited due to a lack of scientific support and regulation as well as evidence of negative side effects with certain medicines.

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World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” The biggest reason for high bounce rates is that your homepage looks more like a medical journal ad than talking to online health seekers. It’s like buying a car without an interior.

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