World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. Trust in pharma did not decline, but they don’t want to be told about the data via charts; they want the ability to read the data for themselves and talk to other HCPs about the data and drug.

Marketing 218

Marketing Pharma Insurance Medical 218

Clarivate

MAY 13, 2024

The United States health insurance market is seeing some of the largest enrollment changes ever, resulting in significant disruption in medical and drug coverage for millions of Americans. Medicaid and health insurance exchange enrollment is shifting dramatically across the U.S. to about 2.5

Insurance 52

Insurance Marketing Healthcare Healthcare 52

World of DTC Marketing

MARCH 8, 2022

It’s hard not to read a story about how high drug prices are hurting patients, but while drug prices are too high and outpacing inflation, insurers, PBMs, and hospitals are taking huge slices of healthcare dollars with little notice from Congress and the media. Pharma people don’t do anything without doing an ROI analysis.

Media 205

Media Pharma Insurance Prescription 205

World of DTC Marketing

JULY 28, 2022

Nationwide, prescription drug spending last year is estimated to be $328 billion among all payers, including private insurance, Medicare Part D, and patients’ out-of-pocket expenses. Still, the pharma industry is fighting hard to keep it off the table. Pharma is a very profitable industry.

Pharma 256

Pharma Prescription Manufacturing Insurance 256

World of DTC Marketing

JANUARY 31, 2021

SUMMARY: “How big pharma takeovers destroy innovation” a report from Congresswoman Porter does make some points. Still, she is missing a lot of facts at a time when hospital and health insurance costs are soaring. I always have pointed instances in which pharma puts Wall Street first and patients second.

Pharma 187

Pharma Insurance Healthcare Healthcare 187

Fierce Pharma

DECEMBER 14, 2023

AstraZeneca and Gilead's ADCs passed on China's national insurance scheme. AstraZeneca and Gilead's ADCs passed on China's national insurance scheme. Bristol Myers Squibb inked an antibody-drug conjugate (ADC) licensing deal worth up to $8.4

Insurance 130

Insurance Pharma FDA 130

World of DTC Marketing

AUGUST 27, 2020

Everyone, it seems, has issues with big pharma. From obscene profits to outrageous compensation for CEOs pharma has seems to have the attitude of a big corporation who doesn’t care. The question that everyone seems to be avoiding is “can pharma serve both Wall Street and patients?”

Pharma 144

Pharma Insurance Healthcare Healthcare 144

World of DTC Marketing

OCTOBER 5, 2021

last year gave away more than $23 billion in rebates to insurance intermediaries, but still netted $50 billion in sales. drug pricing system is filled with confusing numbers , and many entities profit off the flow of drugs, but pharmaceutical companies retain a vast majority of the proceeds” Big pharma IS big business.

Pharma 241

Pharma Insurance Sales Government 241

MedCity News

AUGUST 9, 2022

Commercial insurers’ practices, such as prior authorization and white bagging, are needed to reduce costs for patients, said Kristine Grow, senior vice president of communications at AHIP.

Insurance 115

Insurance Patients Pharma 115

World of DTC Marketing

MARCH 30, 2022

Further, 83% of Americans support the idea of Medicare negotiating with pharmaceutical firms to lower prices for both its beneficiaries and those with private insurance — that’s 95% of Democrats, 82% of independents, and 71% of Republicans. Big pharma is just another big business.

Pharma 189

Pharma Prescription Insurance Doctors 189

World of DTC Marketing

AUGUST 12, 2022

Such warnings “constitute the pharma response in literally every instance since 1906,” the first drug regulation agency was created, said Dr. Aaron Kesselheim. It also raises healthcare costs for public and private insurers alike. Of course, the drug industry warns that any price negotiation will kill innovation.

Pharma 255

Pharma Retail Pharmaceutical manufacturing Pharmaceutical 255

MedCity News

APRIL 26, 2023

America’s Health Insurance Plans’ new campaign aims to show how health insurers are working to create savings for Americans while also targeting Big Pharma (or more specifically drug manufacturers) for increasing drug costs. The ads will be distributed on TV, social media and streaming services.

Pharma 79

Pharma Insurance Distribution Media 79

World of DTC Marketing

FEBRUARY 1, 2021

SUMMARY: The biggest argument against pharma is the cost of prescription drugs. Pharma could do something about this by simply uniting to make it easier for patients who can’t afford their medications to get them free or at little cost. It would, of course, be non-profit, and employees would be paid collectively by the industry.

Pharma 180

Pharma Prescription Insurance Medical 180

World of DTC Marketing

MAY 14, 2021

THOUGHT: I love working in the pharma industry. The issue around drug pricing will remain a hot button in the media even though hospitals are making outrageous profits and insurers are again starting to deny patients recommended treatments. Every pharma CEO should require that every employee has a KRA on focusing on patients.

Pharma 194

Pharma Insurance Media Side effects 194

World of DTC Marketing

OCTOBER 18, 2021

Meanwhile, the chance of negotiating drug prices for Medicare is all but dead thanks to big pharma pouring money into politicians’ pockets. The Kaiser Health News even called her a “ pharma favorite in Congress.” It also raises healthcare costs for public and private insurers alike. Last week, with the $3.5

Pharma 155

Pharma Government Insurance Prescription 155

World of DTC Marketing

FEBRUARY 22, 2022

government’s inability to negotiate prices — which the executives describe in Pharma’s funhouse lexicon as “free-market competition-based pricing for Medicare and commercial insurance.”. Pharma’s attitude is “who cares?” The post Do people even matter to big pharma? Where does this leave patients?

Pharma 164

Pharma Insurance Prescription Government 164

World of DTC Marketing

SEPTEMBER 22, 2020

Under no circumstances can ANY pharma company allow this administration to fastback a COVID vaccine for political purposes. Pharma has to fight with everything in their arsenal. Under no circumstances can ANY pharma company agree to an expedited approval of a COVID vaccine. and Puerto Rico). PLEASE make your voices heard!!

Food and Drug Administration 181

Food and Drug Administration Pharma Food Insurance 181

World of DTC Marketing

AUGUST 16, 2020

I have been and continue to be critical of the pharma industry but it’s not out of spite or hate. Today, pharma CEOs make tens of millions of dollars because of one goal: sales. Today we know that more people are turning to the internet to research medications but where is pharma on this online journey?

Pharma 196

Pharma Government Patients Leads 196

World of DTC Marketing

DECEMBER 18, 2020

Pharma companies are still too focused on profits while people continue to rely on prescription drugs to compensate for unhealthy lifestyles. The headline and byline in a Times editorial said it all “Don’t Fall for Big Pharma’s Savior Act, Heroic work went into the development of the coronavirus vaccines. will be severely obese.

Pharma 155

Pharma Prescription Media Healthcare 155

World of DTC Marketing

AUGUST 18, 2021

SUMMARY: I believe the biggest challenge facing pharma companies doesn’t come from legislation or R&D. Here are some suggestions on how, I believe, pharma can attract and keep great employees. So what can senior pharma executives do to make their company a great place to work for employees?

Pharma 173

Pharma Recruitment Management Insurance 173

World of DTC Marketing

APRIL 14, 2021

This comes at a time when industry fart sniffing publications like Fierce Pharma report “pharma continues to shine under the pandemic spotlight. Pharma earned a solid No. How do pharma industry supporters justify a system that denies affordable drugs to billions of people? The post And so pharma profiteers again.

Pharma 191

Pharma Prospecting Transportation Retail 191

World of DTC Marketing

DECEMBER 21, 2020

Long after COVID is a bad memory, the pharma industry will still be making more and more mistakes in the name of profits. I keep talking to pharma old-timers who talk about the “good old days” of working in an industry when sales, and profits, were instrumental in every decision we made. Pharma should be doing the same.

Pharma 180

Pharma Media Healthcare Healthcare 180

World of DTC Marketing

MAY 6, 2021

The Biden administration’s decision to support a temporary waiver of Covid-19 vaccine patents prompted instant outrage in the pharma sector, which argues that the move rides roughshod over their intellectual property rights and will discourage US innovation while sending jobs abroad. The post Pharma panics over patent wavers.

Pharma 185

Pharma Food and Drug Administration Government Insurance 185

Pharmaceutical Technology

JUNE 5, 2023

Pharma companies around the world have also faced similar threats , some of which have impacted national security and public health. Future outlook Kim is hopeful that cybersecurity in the pharma industry will benefit from increased automation. Our defences can be much more agile than they are today.

Pharma 110

Pharma Food and Drug Administration Insurance Pharmaceutical 110

MedCity News

DECEMBER 15, 2022

2023 is shaping up to be a crucial year for everyone involved – and affected – by the pharmaceutical industry. It’s likely to be a year of experimentation for payers – and defensiveness for drug makers.

Insurance 94

Insurance Pharma Pharmaceutical Biopharma 94

Fierce Pharma

SEPTEMBER 7, 2023

PhRMA has rounded up its attack ad team once again for another broadside against pharmacy benefit managers, zeroing in this time on the potential for insurers to profit from where prescriptions get | PhRMA has rounded up its attack ad team once again for another broadside against pharmacy benefit managers, zeroing in this time on the potential for (..)

Insurance 253

Insurance Prescription Management 253

World of DTC Marketing

AUGUST 7, 2022

First, the health insurance companies are making a lot of money while burying doctors in paperwork and limiting treatment options. The insurance companies get to dictate medical care and go out of their way to deny medications, surgery, or treatments with no repercussions. Health insurance policies are stressing many physicians out.

Insurance 263

Insurance Doctors Government Physicians 263

Contrarian Sales Techniques

JANUARY 25, 2023

When I first started working as a pharmaceutical sales representative , I didn't fully understand the complexity of reimbursement and insurance coverage. The reimbursement and insurance systems in place can be difficult to navigate. But as I progressed in my career, I came to see just how vital it is to the job.

Insurance 52

Insurance Pharmaceutical Sales Sales Pharmaceutical 52

World of DTC Marketing

MAY 2, 2021

According to data from KFF’s annual survey of employers , between 2010 and 2020, insurance premiums for employer-sponsored family coverage rose by 55 percent; the employer’s contribution went up 61 percent. Meanwhile For Health Insurers. In other words the nation’s health insurers are doing extraordinary well.

Healthcare 277

Healthcare Healthcare Insurance Government 277

World of DTC Marketing

AUGUST 4, 2021

SUMMARY: People are going online more and more to sarch for health information after seeing a DTC pharma TV spot. Pharma websites are not consdiered a top resource for infromation on new products. Cost is not that big of an issue for people who have health insurance. Last year was an excellent year for our consulting group.

Side effects 279

Side effects Marketing Insurance Pharma 279

Pharma Pathway

DECEMBER 1, 2022

Aishwarya Healthcare- Internal Audit/ Accounts/ HR/ Export/ Packing Development/ Webex Developer/ PPIC/ Finance/ Insurance/ Business Development-Apply Now. Department: Internal Audit/ Accounts/ HR/ Export/ Packing Development/ Webex Developer/ PPIC/ Finance/ Insurance/ Business Development. Job Description. Last Date: 07/12/ 2022.

Insurance 52

Insurance Healthcare Healthcare Management 52

World of DTC Marketing

AUGUST 29, 2022

That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. HCPs want to understand their patients better as insurers require better patient outcomes. A pharma company that silos DTC from HCP marketing people is disadvantaged. Business building concept.

Side effects 203

Side effects Physicians Insurance Marketing 203

PharmExec

MARCH 6, 2023

Pharmaceutical companies are increasingly using radio advertising, both traditional and digital.

Insurance 52

Insurance Networking Pharma Pharmaceutical 52

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. The FDA should require every pharma product website to devote part of its content to prevention and the importance of exercise.

Insurance 200

Insurance Doctors Pharma Side effects 200

World of DTC Marketing

JANUARY 4, 2022

They told the researchers that insurance didn’t protect them from serious money problems. While 98% of them had insurance, 71% fell deeper into debt, took out a new loan, sold or refinanced a home, or experienced at least a 20% decline in income — or a combination of these over the year they answered quarterly surveys.

Insurance 273

Insurance Transportation Medical Prescription 273

World of DTC Marketing

MARCH 8, 2021

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. The media have targeted pharmaceutical companies for a long time because sensational headlines lead to clicks.

Healthcare 310

Healthcare Healthcare Insurance Media 310

pharmaphorum

JANUARY 10, 2023

Its ability to accelerate R&D programmes, energise real-time clinical decision making and sharpen connections between pharma organisations and clients is clear and they can combine to positively impact patient outcomes. Pharma is a highly regulated industry and that is often why it is slow to adopt new technologies,” says Kazuki.

Marketing 98

Marketing Pharma Healthcare Healthcare 98