World of DTC Marketing
JULY 27, 2022
Health insurers have started effectively stealing co-pay coupons, leaving patients on the hook for far higher expenses. Huge Insurance companies continue shifting costs onto patients, with disastrous consequences for individuals’ health and society. The problem is that PBMs are out for themselves and shareholders, not patients.
World of DTC Marketing
JULY 16, 2020
People continue to lose health insurance at an alarming rate and Republican Governors are loosening mask requirements even as the number of people who test positive for COVID-19 increases. Over 5 million people have lost health insurance during the pandemic and that number is expected to triple. Where are insurers?
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World of DTC Marketing
APRIL 19, 2022
I’m working with a top healthcare magazine on some research they conducted. Insurers also have more say as to what gets on top tiers versus products that will require more patient co-pays. Telehealth is vastly overrated and will be used by patients for routine visits like medication renewals.
PM360
DECEMBER 14, 2023
For 12 years, PM360 , a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has recognized the most ground-breaking innovations of this industry as well as from other organizations that serve the life sciences and healthcare in its annual Innovations Issue.
Scott Burrows
AUGUST 30, 2022
In an insightful article for Forbes magazine (February 10, 2022), business writer Brian Zawada reviews five key areas of resilience. As someone who started his career as a financial sales advisor and then later a sales motivational speaker, I am keenly interested in how sales teams involve themselves in the management of resilience.
World of DTC Marketing
MAY 13, 2021
Medical magazines and journals still rate very high in brand recall and ket messaging. One physician told me that a drug company dropped off a sample to her with an attached sheet indicating which insurance plans have the lowest co-pays for the product. But there are also warnings.
World of DTC Marketing
AUGUST 16, 2020
Gilead ended up selling hundreds of thousands of doses at the maximum conceivable level, i.e., the American private-insurance price — which, incidentally, might be about 10 times what it’s worth, given its actual medical impact” The pharma industry., worldwide, employs thousands and pays very well.
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