Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content
PM360
NOVEMBER 27, 2023
She has over 15 years of experience in the pharmaceutical/biotech industry and across a variety of different functions including strategic analytics, sales, and marketing. Commercialization has become an important part of our operations, albeit with a new set of challenges. Is this the case for your team and how are you approaching it?
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