Healthcare Success

JANUARY 3, 2023

I’ve noticed that most people tend to focus on only one of four variables when optimizing their digital marketing results. That’s a shame because true optimization requires a more strategic approach that considers each of the following four factors: Consumer Demand. Campaign Management (e.g., Google Ads or Microsoft).

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PM360

MARCH 22, 2024

Next thing you know, we’re discussing campaign strategies over lattes, courtesy of our digital matchmakers. Agencies are embracing this new era where AI is more than a tool; it’s a paradigm shift in understanding and reaching patients. AI influencers are the new bards of digital storytelling.

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Healthcare Success

OCTOBER 30, 2023

If so, you need a custom digital marketing strategy and budget for each location. No matter how many locations you have, you must remember that each is its own microcosm and deserves a unique marketing strategy and budget. Do you want to compete in each of your local markets? We like to call this budget the “minimum daily requirement.”

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PM360

SEPTEMBER 7, 2023

However, Keri McDonough, Head, Patient Voice Consortium & Vice President, Medical and Scientific Strategy, Syneos Health , says that AI will only help so much in alleviating the “ burnout ” 3 or “ moral injury ” 4 many HCPs face. 2 But is it possible that artificial intelligence (AI) can save the day?

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LEVO Health

MAY 23, 2023

In the dynamic world of healthcare marketing, understanding your audience and optimizing your strategies are key to staying ahead of the competition. Practices can use healthcare data analytics to gain insights that can transform their marketing efforts in the digital age.

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Pharma Marketing Network

JULY 16, 2021

Hear from leading Experience and Omnichannel experts from Merck , AstraZeneca , UCB , AbbVie , Harmony Biosciences , Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and activate the “Engagement Matrix” in your organization. Tune in to learn: .

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Media Leads Healthcare Provider Pharma 59

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Impetus Digital

APRIL 24, 2023

Register now to learn more about: Sustainable and seamless virtual brand planning Innovative virtual launch preparation programs How to get more (and higher quality) insights despite shrinking budgets Plus much more! She has a wide range of leadership experiences as a business development leader from small to big pharmaceutical companies.

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Professional Services Education Healthcare Provider Consulting 73

Referral MD

NOVEMBER 3, 2023

How the Healthcare Digital Front Door Improves Office Efficiency In recent years, the healthcare industry has undergone a transformation driven by digital technologies. One significant aspect of this transformation is implementing a healthcare digital front door.

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PM360

OCTOBER 25, 2023

When launching a new digital product in pharma, one of the biggest challenges is global rollout and scaling. It might sound like a dichotomy, but when you have each of these elements in the right measure, your digital product launches are more likely to stay on time and go off without a hitch. How have they been defined and why?

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Pharmaceutical Technology

AUGUST 4, 2022

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources. There are two main dimensions through which digital health solutions can have a significant impact.

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Pharma Marketing Network

JULY 16, 2021

Hear from leading Experience and Omnichannel experts from Merck , AstraZeneca , UCB , AbbVie , Harmony Biosciences , Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and activate the “Engagement Matrix” in your organization. Tune in to learn: .

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Media Leads Healthcare Provider Pharma 52

Clarify Health

FEBRUARY 1, 2024

By leveraging data analytics, payers can pinpoint high-risk populations, streamline care coordination, and optimize healthcare networks , facilitating more efficient allocation of resources and personalized health interventions. The following strategies outline how payers can achieve these goals.

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Referral MD

DECEMBER 1, 2023

Dental referral software offers a comprehensive solution by digitizing the entire process. How to improve dental practice efficiencies with software and grow your business with marketing. Improved Collaboration : Collaboration among dental professionals is crucial for successful patient care.

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Marketing Patients Engineering Media 94

Impetus Digital

JUNE 29, 2023

With a double Master’s Degree in Molecular Biology & Health Administration, Marko has helped drive multimillion-dollar projects to exceed their targets, as well as helped create innovative start-up programs and optimize large institutions across all sectors. Register for this exclusive webinar Can’t make one of the live webinars?

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Patients Education Professional Services Healthcare Provider 52

Impetus Digital

JULY 5, 2023

Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems. Patients are more willing than ever to seek out greater healthcare services if their expectations are not met. The Patient Experience: What Is It, and Why Is It Important? billion by 2031.

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PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. The Pain Points of Digital Clutter Are Pervasive.

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LEVO Health

NOVEMBER 16, 2023

The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient care but also for their personal learning and development. Strategies for Effective HCP Advertising on Digital Channels 1.

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PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. health conditions, clinical decisions, spread of disease).

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Healthcare Success

DECEMBER 6, 2022

Today, healthcare businesses must compete with digital start-ups targeting lucrative niche audiences who are far less encumbered by red tape and insurance protocols. Patients Consumers are researching online, and their searches are becoming more sophisticated. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023.

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Healthcare Success

JANUARY 5, 2024

The good news is that well-executed PPC campaigns drive conversions, enhance brand visibility, and fuel business growth—especially when paired with strategic PPC landing page optimizations. To convince internal stakeholders of the need to invest adequately in medical paid search, remind them that it's not about how much you spend.

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Healthcare Healthcare Management Marketing 72

Pharma Marketing Network

MARCH 23, 2022

Join PMN and industry marketing experts on April 28th at 12PM EST , to learn more about how to elevate your patient engagement marketing. How do you know when you’ve got the right set of analytics? How do you know when you’ve got the right set of analytics? Patient Omnichannel: The How-To.

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Patients Marketing 52

Clarify Health

JUNE 8, 2023

Patient outcomes, referral patterns, claims — the spreadsheets are nearly endless. A changing industry demands a data-driven response When it comes to choosing when, where, and how to receive care, today’s patients have more choices than ever. Healthcare leaders are swimming in a deluge of data.

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Healthcare Healthcare Physicians Patients 52

PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. As a general rule of thumb, every hour of patient time equates to two hours of paperwork. How Pharma Marketers Can Adapt. The Acceleration of Voice.

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Marketing Healthcare Provider Prescription Patients 96

Impetus Digital

JULY 28, 2023

It has been many years since “ patient-centricity ” first started being thrown around by life science companies. However, it’s only recently that most companies are actually starting to prioritize patient engagement. Longitudinal patient advisory boards are instrumental in building sustained Pharma-patient relationships.

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Impetus Digital

JUNE 2, 2023

Direct pharma-patient engagement used to be considered largely a “nice to have,” and was, at best, a rare occurrence at specific times during the pharmaceutical product life cycle. However, for many Pharma teams, engaging patients is still a new concept, and getting started can feel daunting.

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Patients Pharma Education Pharmaceutical 85

Nixon Gwilt Law

SEPTEMBER 1, 2023

With OpenAI’s upcoming launch of ChatGPT Enterprise, digital health leaders should pay close attention to the opportunities this groundbreaking technology could unlock for their organizations. Let’s explore how this powerful large language model (LLM) could transform digital health solutions when tailored to industry-specific use cases.

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Healthcare Success

APRIL 20, 2023

Healthcare Marketing Plan Did you know marketing plans are meant to be updated, altered, tweaked, and adjusted as needed to ensure optimal business growth? Online Patient Reviews Many health and wellness brands are reluctant to engage with online reviews due to potential HIPAA violations or other compliance issues, but it’s vitally important.

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Healthcare Healthcare Media Marketing 52

Impetus Digital

NOVEMBER 10, 2023

Nevertheless, clinical trials for rare diseases are highly complex, difficult to recruit for, costly, and inefficient, limiting the number of therapies making it into patients’ hands. However, this is even more difficult to achieve in small and scattered patient populations for whom traveling to a central study site is not always feasible.

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Recruitment Patients Consulting Management 79

PM360

AUGUST 29, 2022

Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer Summit. Though the title is rare, having a leader highly placed within a biopharmaceutical company solely responsible for integrating patient perspectives is no longer Pollyanna. That was 2014. Succeeding Internally.

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Patients Ethics Insurance Recruitment 98

PM360

OCTOBER 13, 2023

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. We asked them about three key areas: How can they best utilize the power of artificial intelligence (AI) immediately? Will Big Tech’s moves within healthcare force the industry to change how it operates?

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Impetus Digital

JULY 15, 2022

As a life science service provider working with companies across the world, we are seeing firsthand how some companies are already tightening their budgets in response to the ongoing economic uncertainty and other world events such as the war in Ukraine. Source: [link]. Inflation is impacting all aspects of in-person meetings.

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Healthcare Success

JULY 11, 2022

According to BuiltWith, more than 28 million websites use Google Analytics to better understand how users engage with their web properties—including more than 66% of the top 100,000 websites worldwide. How to Get Started Dos and Don’ts. With this in mind, Google was required to change how it collects, stores, and moves its data.

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PM360

AUGUST 23, 2023

The Boundless Life Sciences Group announced today that Tim O’Sullivan will become the CEO of Boundless AI, a new agency founded by Boundless, and centered on how AI will reinvent the marketing offering. “A A new era of creativity is about to be unleashed,” said Kerry Hilton, Founder and CEO, The Boundless Life Sciences Group. “We

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Pharma Marketing Network

FEBRUARY 4, 2021

Moderator and Panelists: Amy Turnquist , EVP, Digital, eHealthcare Solutions (Moderator). Oncology Digital Marketing & Customer Experience at GSK. Desiree Priestley , Director, Patient Support Strategy & Insights at Otsuka America Pharmaceutical. Ryan Billings , U.S. When the COVID-19 pandemic put the U.S.

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Healthcare Success

AUGUST 14, 2023

They also boast SEO-optimized content. In this blog, I share how to do this in five steps. First, let’s define content optimization. What Is Content Optimization? Content optimization is improving a website or web page so that it’s easily found and understood by search engines and people.

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