PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. 1ne: Medscape – Still number one with physicians.

Doctors 286

Doctors Pharma reps Pharma Rep Physicians 286

World of DTC Marketing

AUGUST 26, 2020

Will patients be happy with telehealth once they feel it’s safe to return to physicians’ offices? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. So what is the future of digitization within healthcare? As for patients?

Pharma reps 237

Pharma reps Pharma Rep Doctors Physicians 237

World of DTC Marketing

JANUARY 21, 2022

In addition, 62% of HCPs are overwhelmed by product-related promotional content pushed by pharma companies on the various digital channels. Source: Future Ready Healthcare). I maintain a network of thought leaders in several health conditions, and they all have one thing in common: pharma reps and messages are becoming more irrelevant.

Pharma reps 198

Pharma reps Pharma Rep Pharma Media 198

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. Look for TikTok to merchandise the 4.7

Media 122

Media Physicians Pharma reps Pharma Rep 122

Quantified

MAY 2, 2024

With current trends suggesting that healthcare practitioners (HCPs) will continue to cut back on the amount of time devoted to one-on-one meetings with sales reps, every nuance of each interaction carries significant weight. Most find it increasingly difficult to arrange one-on-one meetings with prescribing physicians.

Training 52

Training Sales Pharma Sales Management 52