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8 Ways to Enhance the Patient Experience & Drive Leads with QR Codes

Healthcare Success

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing .

Leads 109
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Leading patient adherence pharmaceutical companies

Pharmaceutical Technology

Pharmaceutical and healthcare companies are working continuously to improve patient adherence, which also impacts disease control and pharmaceutical industry revenues directly. Discover the leading patient adherence pharmaceutical companies.

Leads 52
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Healthcare Watch April 2023

PM360

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime.

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Navigating the Maze: 10 Common Challenges Faced by Healthcare Referral Coordinators

Referral MD

The healthcare industry is a complex web of services, specializations, and patient needs. Referral coordinators are at the heart of this intricate system and act as the nexus between various healthcare entities. The Compliance Conundrum Staying compliant with ever-evolving healthcare regulations and privacy laws is a full-time job.

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Precision-based Targeting: A Better Way to Connect with Patients and Healthcare Professionals

LEVO Health

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

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Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

Here are some examples of how pharmaceutical companies can align their brand values with high-impact healthcare sponsorships: Sponsoring research: Pharmaceutical companies can sponsor research into new drugs and treatments for diseases. This could help to improve the lives of patients and make a real difference in the world.

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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. Today's traditional and digital marketing technologies offer unprecedented opportunities to reach physicians and other health care professionals cost-effectively—and at scale.

Doctors 59