Precision-based Targeting: A Better Way to Connect with Patients and Healthcare Professionals
LEVO Health
FEBRUARY 1, 2024
Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.
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