Remove Food Remove Healthcare Remove Patients Remove Prescription
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Disruption in healthcare is coming

World of DTC Marketing

America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.

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What do future healthcare CEOs look like?

World of DTC Marketing

American healthcare is in trouble. I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. Highest-paid CEOs in 2019: Who made the list from healthcare. Centene Corp.,

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Good Rx? Actually not

World of DTC Marketing

When they say compare prescription drug prices, they mean the cost of a prescription if you aren’t using insurance. When you use GoodRx, ALL that data regarding your prescription transaction is collected and stored. Right now, there’s a lot of investment hype around Food Rx. And advertising?

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Uber Health Launches Grocery, Over-the-counter Delivery Service for Patients

MedCity News

Providers and payers will be able to use Uber Health to deliver healthy groceries and over-the-counter items to patients who need them. They’ll be able to do this on the same platform they use to request non-emergency medical transportation and prescription delivery.

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Navigating the Challenges of Healthcare Marketing in a Highly Regulated Industry

LEVO Health

With strict regulations and a rapidly evolving landscape, healthcare marketing requires a diverse and skilled team. However, with the right approach, you can create a strong marketing strategy that not only complies with regulations but also enhances patient engagement and drives growth for your practice.

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Are new weight loss drugs an answer or problem?

World of DTC Marketing

A Harvard study found that almost half of Americans are expected to be obese by 2030, accounting for up to 18 percent of healthcare spending on related conditions, ranging from heart disease and stroke to osteoarthritis. . It has to persuade patients to sign up for some heinous side effects. So far, the data for Wegovy looks excellent.

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Getting an Rx does not address health problems

World of DTC Marketing

That means that the healthcare costs in the US will keep increasing as more people get preventable health problems. billion annually in healthcare and productivity losses. There isn’t one method to get people exercising; it will take an approach for every healthcare provider to communicate the importance of exercise.

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