article thumbnail

Weathering the good and the bad: Why good business practices work

MedCity News

On the micro level, it’s more prescriptive (i.e., On the macro level, it’s expressed as a set of ethics and principles that govern a company’s conduct. For most companies and medtech, in particular, good business practices (GBP) happens on multiple levels. regulatory best practices or good manufacturing practices).

Ethics 126
article thumbnail

Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

This skepticism isn't baseless, as there have been instances where the aggressive marketing of certain drugs led to over-prescription, contributing to public health issues. Balancing Act: Ethics and Regulations Recognizing the potential conflicts of interest in this field, there are strict regulations and ethical guidelines in place.

Medical 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Influencer marketing in pharma

World of DTC Marketing

People are turning to their favorite Instagram stars, Twitter personalities, and YouTubers for advice and recommendations on purchasing decisions, but does this apply to prescription drugs? The other issue regarding influencer marketing is the ethical use of influencers. The answer is “maybe.”

Marketing 192
article thumbnail

The Dark Side of KOL Relationship

Contrarian Sales Techniques

While building and maintaining relationships with key opinion leaders (KOLs) and thought leaders is an essential part of a pharmaceutical sales representative's job, there have been cases where reps have misused their relationship with KOLs to influence prescriptions. One of the most notable cases was the Vioxx scandal in the early 2000s.

Ethics 52
article thumbnail

How to Get into Pharmaceutical Sales

Rep-Lite

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales?

article thumbnail

3 KNOW-HOWS FOR BECOMING A GOOD MEDICAL SALES REPRESENTATIVE

eMediWrite

You’ll position and differentiate your items – which might include prescription pharmaceuticals, drugstore or OTC brands, wound care, nutrition, diagnostics, or vaccines – from the competition by using your sales, negotiation, and disease/therapy experience. However, there’s a lot more to it.

article thumbnail

Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

If you are an existing client, please know our content creation process has always adhered to Google’s quality guidelines, and we only implement white-hat, ethical SEO practices. Note to our Clients While the Google helpful content update is new, Google’s guidelines for content quality are not. listened to podcasts in 2021.