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Beyond the Pill: Creating Value with Patient-Centric Pharmaceutical Marketing

Pharma Marketing Network

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

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Revolutionizing Rare Disease Research: Unleashing the Power of Patient Advocacy and Artificial Intelligence

PM360

Exploring the role of patient advocacy groups and clinical trials while discussing the challenges faced, and how artificial intelligence and modern methods revolutionize the landscape. As a result, newly diagnosed families frequently rely on patient advocacy groups (PAGs) for up-to-date information.

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Patient-Centricity: Evolving Digital Communication in Pharma

Pharma Marketing Network

Patient-centricity is a concept that is gaining traction in the pharmaceutical industry. It is a shift from a traditional focus on drug development and marketing to a focus on the patient’s needs. What is Patient-Centricity? Patient-centricity is a concept that puts the patient at the center of the pharmaceutical industry.

Pharma 52
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The Role of Certifications in Advancing Your Career in Medical Sales

Rep-Lite

By pursuing advanced certifications, medical sales professionals deepen their understanding of the field, stay ahead of competitors, and contribute to improved patient care through informed sales practices. Looking to build your A-team in medical sales? Rep-Lite is your ultimate partner.

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Endotoxin testing: the international regulatory landscape

European Pharmaceutical Review

At Roche, we see it as our ethical and environmental responsibility to support the use of alternative methods that prioritise animal welfare while ensuring the safety of our patients and the quality of our products. She serves as the global lead for the expert network team specialising in endotoxins and pyrogen testing.

Ethics 87
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The Future of Medical Sales Careers: Trends, Challenges, and Opportunities

Rep-Lite

From groundbreaking advancements in technology to a growing emphasis on patient-centricity, the industry is constantly evolving. Don’t get it wrong, these are all aimed at ensuring patient safety, transparency, and ethical standards. The world of medical sales is bursting with change.

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Data integrity considerations in Pharma and Life Sciences

European Pharmaceutical Review

If data used to support the safety , efficacy and quality of pharmaceutical products is compromised or unreliable, it can lead to regulatory non-compliance, product recalls, and most importantly, harm to patients who depend on those medications. What is the greatest current challenge in maintaining data integrity?