article thumbnail

The future of healthcare?

World of DTC Marketing

In addition to immediate access to a physician, they offer on-site labs to analyze blood, MRI and CAT scan machines, pharmacies, and a full range of OTC products. It’s frustrating to wait for an MRI and wait again for another appointment with a physician to go over the results. Patients have wanted this for a long time.

article thumbnail

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

UK approves prescription-only melatonin drug for childhood ADHD

Pharmaceutical Technology

Melatonin has a prescription-only status and is strictly regulated in the UK, making this the first time it has been approved for use in this indication. In July 2019, the MHRA held up Colonis for sending a letter to physicians advertising the off-label use of the drug in children and those with renal impairment.

article thumbnail

AmerisourceBergen aims to make digital therapeutics access easier

pharmaphorum

The new system – called DTx Connect – aims to help physicians order both prescription and non-prescription DTx and diagnostics through a simple interface, and monitor shipping and delivery to their patients. It works like this. The post AmerisourceBergen aims to make digital therapeutics access easier appeared first on.

article thumbnail

ELITE 2023 Digital Crusader Karina Castagna of OptimizeRx

PM360

She also launched pharmacy alerts, which is a critical pathway at point of prescribing that has helped to ensure physicians write the NRx to the correct pharmacy over 90% of the time when a specialty drug can only be filled at specific specialty pharmacies.

article thumbnail

The immediate future of DTC

World of DTC Marketing

Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions. Patients feel electronic health records belong to them and that they should be accessible by every doctor they see.

Doctors 296
article thumbnail

5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”