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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks.

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Prescribing shift for Pfizer’s Paxlovid expands access but draws questions

Pharmaceutical Technology

Previously, only licensed and authorised physicians, advanced practice registered nurses, and physician assistants could prescribe the drug. . They will [check] new prescriptions for appropriateness and accuracy and that doesn't really change based on who's prescribing it.”. How to get Paxlovid.

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New Strategies for the Now Everywhere Point of Care

PM360

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Furthermore, 95% of those who pursued non-traditional care would likely do it again in the future.

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Engagement Opportunities in Healthcare’s Digital Front Door

PM360

That includes first searching for an in-network physician online, then scheduling an appointment online, and then filling out patient intake forms digitally prior to their appointment. More specifically, life sciences companies should consider dynamic physician directories that are personalized to a patient’s current location in real time.

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A Primer on Telepharmacy

Nixon Gwilt Law

And that’s because pharmacy is an incredibly important part of the healthcare ecosystem—for many patients, they see their pharmacist far more often than their primary care physician. E-prescribing is the practice of electronically sending a prescription directly to a pharmacy from the point-of-care. Remote verification.

Medical 52
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Is Salesforce Health Cloud the Right Fit for Your Organization?

Penrod

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. It even has the ability to integrate critical data from your electronic health record system. What is Salesforce Health Cloud?

CRM 52
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What Does the Future Hold for Point-of-Care Marketing?

PM360

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder. Linda Ruschau.