Remove Electronics Remove Leads Remove Patients Remove Prescription
article thumbnail

The future of healthcare?

World of DTC Marketing

This could lead to an evolution in urgent care centers, but it will require disruptive thinking. Patients have wanted this for a long time. What I see more of is electronic billboards in HCP offices. One urgent care center has an area just for prescription drug brochures, and I was surprised to see so many people reading them.

article thumbnail

Can price transparency improve medication adherence?

Clarify Health

The goal of these initiatives is to give patients the information they need to make more informed decisions about their care and to encourage competition among providers, ultimately driving down costs. But can transparency mandates extend beyond the hospital setting to improve medication adherence in patients?

Medical 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Are healthcare agencies really this clueless?

World of DTC Marketing

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Then there is “patient engagement technology.” The technology is more about wellness, then helping patients monitor their health. There was essentially no mention of the first patient touchpoint; product websites.

article thumbnail

What are the Benefits of Having an EHR?

Referral MD

After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. What is an EHR?

article thumbnail

Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

Within the EU, patient information leaflets (PILs) are not merely a regulatory requirement but a cornerstone of patient safety. The European Medicines Agency (EMA) underscores the role of digital platforms in disseminating product information electronically. percent as EU average with some Member States as high as 25 percent).

article thumbnail

Improve Healthcare Efficiency with a Digital Front Door

Referral MD

The digital front door refers to the virtual entry point that connects patients with healthcare providers, allowing them to access services and communicate with their healthcare team online. ” In recent years, the emergence of the digital front door has transformed the way patients navigate the healthcare system. .”

article thumbnail

5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. When a patient meets predetermined triggering criteria, a brand message appears in the EHR.