Referral MD

JULY 5, 2022

Photo by Wesley Tingey on Unsplash With the rise of digital transformation, new technologies are revolutionizing the healthcare industry. After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording.

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Referral MD

MARCH 28, 2022

Since the inception of electronic health records (EHR) in 2009, the American medical practice has been transitioning to the cloud. One of the latest iterations of our digitization comes in the form of the patient portal, an online hub designed to keep healthcare consumers in the treatment loop. What’s next for patient portals?

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pharmaphorum

OCTOBER 19, 2022

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here. It’s a big win for the company.

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World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Most are OK with telehealth but don’t want patients using telehealth to ask for new prescriptions.

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Referral MD

MAY 4, 2022

The need to attract new patients through digital means is forcing healthcare into a new era of on-demand patient consumerism. The development of new platforms and technologies drive healthcare organizations to adapt in an effort to give consumers of our services exactly what they want. What Is a CRM?

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Clarify Health

MARCH 16, 2021

If you could wave a magic wand to fix one problem in healthcare, how would you do it? Our answer: we would unleash an exchange of information between patients, providers, health plans, and life sciences companies to create healthcare data insights that pinpoint how to root out waste and improve outcomes.

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Clarify Health

MARCH 4, 2022

Healthcare is transforming — digital health demand has soared, healthcare consumerism is rising, and the COVID-19 pandemic has highlighted the need to bring sustainable financing to the forefront. The pandemic rapidly altered consumer preferences, expanding the digital demand for healthcare. Not all systems are created equal.

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PM360

MAY 15, 2023

Karina Castagna SVP Access and Adherence OptimizeRx Advancing Digital Access at Point-of-Care Karina Castagna believes every life sciences company must have digital omnichannel as a key pillar in its marketing and access strategy for point of care (POC) and point of prescribe to better serve both providers and patients.

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PM360

AUGUST 9, 2022

How can we help ensure patients continue to take their medications as prescribed? The reasons why a patient may not take their medication are plentiful, and as a result so are the solutions now available to attempt to solve this issue. But it is not a simple answer. Furthermore, it is estimated to reach $6.5 Vincent Keunen.

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PM360

OCTOBER 19, 2022

that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences. condition sufferers, caregivers, HCP, or prescription users) based on non-sensitive data such as age, location, gender, HHI, and education level.

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Clarify Health

MARCH 20, 2023

Healthcare price transparency has gained significant attention in recent years, with the Centers for Medicare and Medicaid Services (CMS) issuing regulations requiring hospitals to publicly post their standard charges for services. But can transparency mandates extend beyond the hospital setting to improve medication adherence in patients?

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PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

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PM360

MAY 15, 2023

Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. When a patient meets predetermined triggering criteria, a brand message appears in the EHR.

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Pharmaceutical Technology

JULY 20, 2022

The nonprofit Physicians for Patient Protection also raised a similar point that pharmacists who may be unfamiliar with a patient’s medical history can pose the risk of significant negative health outcomes if Paxlovid is incorrectly prescribed. Still, pharmacists having prescription authority is not without precedence, Ganio says.

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pharmaphorum

JULY 12, 2022

Going beyond the pill is proving to be a win/win for patients and pharma alike – because improved outcomes are better for everyone. In inflammatory bowel disease, patients who are engaged in their own care tend to have fewer symptoms, fewer hospitalizations, and less need for treatment escalation. Outcomes-based payments.

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PM360

AUGUST 9, 2022

The industry has been limited in its ability to implement creative solutions to engage and motivate patients because the FDA has strict guidelines for what pharma companies can communicate with patients. Today, we still can’t easily discern whether a patient took their pill or not and the reason why. Michael Oleksiw.

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pharmaphorum

DECEMBER 15, 2022

Mount Sinai Health System spinoff Rx.Health – whose services have expanded rapidly over the last few years to include digital monitoring and prescribing, virtual healthcare, and real-world registry enrolment – said the DTx will be made available through its own health plan and those operated by other health systems.

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Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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PM360

JULY 21, 2022

Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare.

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pharmaphorum

OCTOBER 27, 2022

The Guidance will act as a non-binding and evolving resource for companies and provide additional clarification about communications with healthcare professionals (HCPs), healthcare organisations (HCOs), patient organisations (POs), and other stakeholders, including the general public.

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Penrod

JULY 1, 2020

In a nutshell, Salesforce Health Cloud builds on the core Salesforce CRM and Service Cloud with features designed exclusively for patients, healthcare providers, and payers. Let’s dive into some ways Salesforce Health Cloud can help improve the patient and provider experience in your healthcare organization.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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Silver Line CRM

NOVEMBER 11, 2020

But today, the need to satisfy patients, providers, payers, regulatory agencies, and shareholders alike — while staying ahead of the competition — takes the right technologies at the right time. . Prescription lift. Consumerization of the patient. I know what you’re thinking: “Please, not another PowerPoint or spreadsheet.”.

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PM360

SEPTEMBER 15, 2022

The COVID pandemic indelibly altered the healthcare industry in visible, visceral ways. And even though the system seems to be returning to some semblance of normalcy, it’s going to take a village to help patients and the industry get back to full health. Stress Cracks. The Way We Were? Not So Much.

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Salesforce

NOVEMBER 21, 2022

When a patient is hurt or sick, they simply want to get better. But organizations often place many burdensome steps in the care journey — make an appointment, fill out forms, see a doctor, get a prescription or referral. In fact, many of those brands are poised to disrupt the healthcare space now. Download the report.

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pharmaphorum

SEPTEMBER 24, 2022

By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. It paved the way for an iPhone-native electronic health record (EHR) tool capable of interoperable functionality. You’re reading a book.

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Clarify Health

MAY 24, 2023

Though difficult, patient journey mapping is an invaluable process for health systems. Having a complete picture of how patients access and move through the health system allows administrators to see how the organization is performing at each touch point. So, why is patient journey mapping so hard?

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PM360

NOVEMBER 13, 2023

Improving healthcare and patient outcomes requires that stakeholders communicate and collaborate, and GoodRx is one of the few places where providers, patients, and pharma can connect every single day. In addition, millions of their patients use GoodRx.

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PM360

NOVEMBER 21, 2022

The idea of the digital front door is that patients rarely just walk into their doctor’s office—instead their first interactions when seeking care are often digital. Post-visit their doctor’s office may send them text messages to take a survey or alerts to view documents about their visit via their online patient portal.

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Pharma Marketing Network

JUNE 10, 2020

So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

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Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. Providers needed a better way to integrate their clinical and non-clinical information to understand their patients’ needs and preferences. In other words, patients are forced to manage their own healthcare.

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Clarivate

FEBRUARY 28, 2023

LHON mutation rate variability affects therapeutic efficacy Most LHON patients carry one of three pathogenic mitochondrial DNA mutations (11778G>A [ND4], 14484T>C [ND6] and 3460G>A [ND1]) known as primary LHON mutations. We identified patients with an LHON diagnosis using ICD-10 and ICD-9 codes H47.2 The Clarivate U.S.

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Pharma Marketing Network

JUNE 10, 2020

So I love talking to you because you’ve got your pulse on the finger of everything that’s happening digitally within healthcare, you always open my eyes to interesting things that are happening. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

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Pharmaceutical Technology

NOVEMBER 1, 2022

This project centres around the use of electronic health records (EHRs) from different European countries to drive research and improve responses to expected and unexpected crises. EHR , or electronic medical records (EMR), have been adopted in multiple countries worldwide over the last few decades.

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PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. It may sound elementary but making POC better starts with prioritizing the channel for all healthcare brands. Matthew Stumm. Focus on Market Research.

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Nixon Gwilt Law

NOVEMBER 10, 2022

Some of the country’s largest healthcare companies (e.g., CVS, Walgreens, and Optum) are using telepharmacy as part of their long-term strategy to deliver whole-person healthcare. live video platforms) to oversee aspects of pharmacy operations or provide remote patient care services. Telepharmacy is growing at a rapid pace.

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Clarify Health

NOVEMBER 19, 2020

Leaders from Horizon BlueCross BlueShield of New Jersey, Abbvie, Kaweah Delta, and Clarify Health hosted a series of table talk discussions to unpack the concept of healthy data and to understand how leading organizations from across the healthcare landscape plan to implement a healthy data strategy.

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