World of DTC Marketing

JULY 14, 2021

SUMMARY: There is a talent drain at the agency and DTC levels. More experienced DTC people are being forced to retire. TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.

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Pharma Prescription Recruitment Doctors 253

Integrity Solutions

JULY 16, 2021

Effective team leadership requires a blend of people focus and goal focus. While it’s rare that someone will have a perfect balance of the two, getting a clear understanding of your natural leadership style will allow you to adjust when necessary to be more flexible to the needs of your team members. It’s an important first step in building and retaining a high-performing team.

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Pharma Marketing Network

JULY 16, 2021

Hear from leading Experience and Omnichannel experts from Merck , AstraZeneca , UCB , AbbVie , Harmony Biosciences , Genentech and more on winning strategies to transform data into actionable strategy, elevate CX beyond campaign optimization and activate the “Engagement Matrix” in your organization. Panel discussions include: Coordinated CX: Moving Beyond Campaign Management.

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Media Leads Healthcare Provider Pharma 59

Storyvine

JULY 14, 2021

Our General Manager of Healthcare, Don Young, explains the 3 reasons Storyvine is a perfect fit for healthcare companies who need to create video content: Innovation at Scale. It doesn’t matter if you’re a Fortune 500 company or a small non-profit, you can create hundreds of hours of video at a fraction of the cost of traditional video production. We’re trusted.

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Advertisement

Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

World of DTC Marketing

JULY 15, 2021

SUMMARY: The Committee on Oversight and Reform and the Committee on Energy and Commerce is investigating the approval process for Biogen’s new Alzheimer’s drug. Janet Woodcock acknowledged on Wednesday her agency may have misstepped in the handling of its polarizing approval of a new Alzheimer’s drug. Biogen undertook a secret campaign, termed Project Onyx, to persuade FDA to approve Aduhelm.

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Food and Drug Administration FDA Side effects Ethics 202

Clarify Health

JULY 13, 2021

When the Houston Astros famously became World Series Champions only a few years after being ranked one of the worst teams in baseball, they did so in part by embracing the latest science in predictive analytics, including the concept of Wins Above Replacement (WAR). In simple terms, this metric calculates the value of a [.].

Healthcare 52

Healthcare Healthcare 52

Storyvine

JULY 14, 2021

At Storyvine we've dramatically simplified the onboarding filming process to get your storymakers started more quickly and easily. When it's time to activate your people to film, simply send them a QR code. It will take them right where they need to go to register and download their template. Soon they’ll be filming and sharing their stories for your project.

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World of DTC Marketing

JULY 13, 2021

SUMMARY: The FDA has many puzzled as to why they approve some drugs with questionable data and ask for more data on other drugs. The FDA approves drugs on the potential to save a life, the cost of the drugs is never considered in the process. The FDA has been under criticism, but an internal investigation will focus on approval processes, not “why” a drug was approved.

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Every Ancillary

JULY 13, 2021

As a medical sales professional, you often spend weeks or months prospecting new clients in the hopes of getting a short window of their undivided attention. The last thing you want to do is blow the opportunity you worked so hard for. Since there is a lot of information that you have crammed into your brain, the temptation is to regurgitate everything you know, getting in as many points as possible during your short meeting.

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Pharma Marketing Network

JULY 16, 2021

This content is password protected. To view it please enter your password below: Password: The post Protected: PMN 2021 Summer Summit: Evolving the Customer Experience appeared first on Pharma Marketing Network.

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Networking Pharma Marketing 52

Advertisement

Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

The Marketing Advantage

JULY 13, 2021

July 13, 2021 A critical component of optimizing the sales force’s productivity and efficiency is ensuring HCP and/or account targets are being called on at the proper frequency. The right sales force calling on the right targets at the wrong frequency hinders the sales force’s selling efforts and ultimately leaves sales on the table. Despite the importance of HCP call planning, one of the most common methodologies utilized in life sciences to assign call plans—determining the point of diminishi

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Sales Pharma Prospecting Physicians 52

World of DTC Marketing

JULY 12, 2021

SUMMARY: Pfizer says it has data on waning immunity from their COVID vaccine. The FDA and CDC say “not so fast.” Booster shots could bring billions in revenue to Pfizer and Moderna. The media is using scare headlines and is not always presenting accurate stories. Patients are left to wonder if they need a booster shot creating anxiety as a new strain emerges.

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FDA Doctors Media Physicians 292

Salesforce

JULY 12, 2021

The past 16 months have forced pharmaceutical companies to adapt their clinical trials to new ways of living and working. Social distancing protocols spurred by the pandemic led to 76% of more than 200 clinical trial sponsors conducting most or all of their patient monitoring remotely. This is a major increase from the 18% of clinical trials in the previous year according to Florence Healthcare’s 2021 State of the Industry Report.

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Pharma Marketing Network

JULY 13, 2021

The PharmaMarketing Summit provides a platform that helps America’s pharmaceutical marketing executives evaluate and partner with relevant suppliers and service providers, while we connect pharmaceutical companies with these senior forward-thinking marketing executives. THE EXECUTIVES. Senior Pharmaceutical Marketing Executives Representing Americas Foremost Pharmaceutical Companies.

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Marketing Pharma Prospecting Sales process 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competition

Clarify Health

JULY 13, 2021

When the Houston Astros famously became World Series Champions only a few years after being ranked one of the worst teams in baseball, they did so in part by embracing the latest science in predictive analytics, including the concept of Wins Above Replacement (WAR). In simple terms, this metric calculates the value of a player relative to others who play the same position.

Healthcare 52

Healthcare Healthcare Doctors Electronics 52

Cadensee

JULY 14, 2021

Michal geva. co-founder and managing partner, triventures. Michal Geva is Co-founder and Managing Partner of Triventures. She is one of the most prominent investors in Israel’s MedTech and digital health scene. Michal resides on the boards of many companies and has accumulated a track record of multiple exits. Show Notes. Michal Geva is the managing partner and co-founder of Triventures.

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