World of DTC Marketing
JULY 28, 2021
SUMMARY: 62% of HCPs spend 3 hours per day accessing digtal resources. More HCPs chose to use smartphones to access digital resources as well and usage has increased when accessing a wide variety of professional content. HCPs increasingly turn to trusted colleagues on digital networks for reliable information. Source: Build Relationships and Personalize Your Interactions With HCPs (Wolters Kluwer).
Medical Device Success
JULY 25, 2021
Reading time: 2 – 3 minutes. First, we define Population Health. Then we talk about its influence on MedTech. In the USA, Population Health is NOT the same thing as Public Health. One can influence the other. However, Population Health is driven by value-based health systems to provide better care at a lower cost by being connected, engaged and anticipatory via their facilities and providers to their patients.
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Pharma Marketing Network
JULY 28, 2021
Delivering a flawless customer journey is no longer beyond your reach. With precision analytics as an anchor behind data-driven decision-making, new advancements in data quality and access, plus rising cultural acceptance to innovation – we’re finally moving towards digital maturity. It’s time to enable more personalized touchpoint identification, channel selection and agile content needed to succeed in the hybrid future.
CLD, Inc.
JULY 27, 2021
Searchable databases may work for other professions, but sales reps need knowledge at their fingertips. That’s why training for pharma sales reps always includes learning technical information. A new study suggests medical students can improve their results by using an ancient memorization technique developed by Australian aboriginals.
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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud
World of DTC Marketing
JULY 30, 2021
INTRODUCTION: One of the most important factors in your digital initiatives’ success, or failure, is the agency you choose. A lot of agencies are competing for our business. Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights.
Storyvine
JULY 26, 2021
Your clients are seeking innovative ways to engage with customers that’s smart and fresh, but also regulatory-friendly. You know they need video that is easy to produce but looks professional. Storyvine provides a fast and efficient way to produce professional-looking video at a scale that your clients will find hard to resist Now we’ve made it even easier for you to pitch Storyvine!
Pharma Rep Focus brings together the best content for pharma rep professionals from the widest variety of industry thought leaders.
Teachntest
JULY 24, 2021
Top 5 Drug Disaster’s You Should Know About A drug disaster is the ill or hazardous effects caused by a drug after it reaches the market for patients. Many times a drug has to be recalled or banned due to certain extremely harmful undesirable effects. Technically, a drug is a chemical substance that is used.
Cadensee
JULY 26, 2021
Liron Fendell. CEO, nutritional growth solutions. Liron Fendell is the CEO of Nutritional Growth Solutions, or NGS, that specializes in scientific supplement formulas for children of a small stature. NGS shares are traded on the stock exchange in Australia. Show Notes. 01:01 Liron Fendell talks about her professional background. 04:19 What does NGS actually do now?
Clarify Health
JULY 29, 2021
Clarify Health is proud to announce that our Net Promoter Score (NPS) survey results exceed the healthcare industry benchmark and SaaS industry benchmark for the fourth consecutive assessment. NPS is widely utilized as a barometer of customer satisfaction. These results demonstrate our commitment to our customer’s success and the ability of our platform to delight users while delivering maximum return on investment.
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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.
World of DTC Marketing
JULY 27, 2021
SUMMARY: The CDC is recommending that vaccinated people wear masks again in some states. COVID vaccines, already in use, have not received full FDA approval. Every family physiican should be recommending COVID vaccinations. Telehealth had been decling but mat rise again because of COVID. In the meantime pharma is complaing about global tax proposals.
World of DTC Marketing
JULY 26, 2021
SUMMARY: Anti-vaxxers are vocal, and the media amplify their voices. There are many reasons why people aren’t getting vaccinated. We need more data to understand why. Republican extremism is part of the problem, but so is the lack of education. Pharma companies should ensure that product content also contains health information to address chronic conditions.
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