World of DTC Marketing

JUNE 15, 2021

QUICK POINTS: Telemedicine claims as a proportion of all commercial health insurance claims decreased by 5.1% nationwide from February to March, after a steeper decline of 15.7% from January to February as vaccination efforts increased and COVID-19 increased. Cases declined as a result. Telehealth claims accounted for 7% of all medical claims positions in January, before falling to 5.9% in February and 5.6% in March, suggesting a steady slowdown in virtual care demand this year.

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Side effects Insurance Doctors Pharma 193

Medical Device Success

JUNE 13, 2021

Reading time: 2 – 3 minutes Fight the Technology Adoption Life Cycle Curve and you will lose. It is science. Why do MedTech leaders and sales and marketing pros continue to fight the TALC Curve? And, why am I bringing it up? Because in the past several weeks I have had conversations with startups that have been either not recognizing the curve or fighting it.

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Integrity Solutions

JUNE 14, 2021

Saying there’s no time for coaching or that someone has already reached their potential are just two of the prominent misconceptions around sales coaching. But some simple and very effective sales coaching techniques- when applied consistently and with sincerity and skill- can greatly raise the game of individuals and your entire sales team. By Terri O’Halloran.

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Pharma Marketing Network

JUNE 17, 2021

The Healthcare Businesswoman’s Association Europe region released an update to its 2018 industry gender pay gap report that shows there is a clear increase in the pay gap between men and women in the life sciences sector in Europe. The median pay gap increased from 11 percent to 13 percent however there is better news looking at individual countries and industry sectors.

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Planning on running clinical trials in Japan? How can you reliably supply these studies? Discover Catalent’s clinical supply packaging facility in Shiga, Japan. Strategically located between Tokyo and Osaka, and one of largest in Japan, this 6,000 square meter facility offers comprehensive services including primary and secondary clinical packaging and labelling, comparator sourcing, cold chain storage, local and global distribution, local language support and white glove service to support stud

Distribution

World of DTC Marketing

JUNE 18, 2021

SKIMMERS SUMMARY: According to a GAO Report “Medicare Parts B and D and beneficiaries spent $560 billion on drugs from 2016 through 2018, $324 billion of which was spent on advertised drug” GAO’s review of four advertised drugs found that drug manufacturers changed their DTCA spending during key events, such as increasing spending when a drug was approved to treat additional conditions or decreasing spending following the approval of generic versions.

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Clarify Health

JUNE 16, 2021

“My patients are different.” How many times have heath system and health plan leaders heard this argument during alignment discussions with physicians? There are so many factors that may influence a physician’s care decisions. An essential challenge in provider benchmarking is fairly and accurately comparing the provider performance of one provider to another in a way that is comparing apples-to-apples.

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Source Explorer

JUNE 16, 2021

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World of DTC Marketing

JUNE 17, 2021

SKIMMERS SUMMARY: Health experts, including those on an external advisory committee to the FDA, are skeptical that Biogen’s drug will even successfully slow the progression of Alzheimer’s after late-stage clinical trials yielded mixed results and are angry the FDA approved the product. The FDA’s recent approval of aducanumab (Aduhelm) shows just how badly the agency has failed the public.

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Clarify Health

JUNE 16, 2021

“My patients are different.” How many times have heath system and health plan leaders heard this argument during alignment discussions with physicians? There are so many factors that may influence a physician’s care decisions. An essential challenge in provider benchmarking is fairly and accurately comparing the provider performance of one provider to another in a way that is comparing [.].

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Zymewire

JUNE 15, 2021

During our ongoing conversations with clients here at Zymewire, it became clear that cell and gene therapy companies were really heating up – and that connecting with them is important to you. Our 11 insights below draw on the perspective of industry experts to explore how you can specifically practice empathy with your cell and gene therapy prospects to build strong partnerships.

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Clinical trial data management is increasingly challenging as studies grow in complexity. Quickly accessing and analyzing study data is vital for assessing trial progress and patient safety. In this paper, we explore real-time data access and analysis for proactive study management. We investigate using adverse event (AE) data to monitor safety and discuss a clinical analytics platform that supports collaboration and data review workflows.

Safety

Integrity Solutions

JUNE 18, 2021

Being a coach for sales teams has never been more important. Here are 10 sales coaching articles that can inspire new thinking, motivate your sales leaders and ultimately move the needle on your sales team’s performance. When your sales leaders hear the word “coach”, what comes to mind for them? We often associate “coach” with a sports analogy.

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World of DTC Marketing

JUNE 14, 2021

KEY POINTS: Winston Churchill once said, “However beautiful the strategy, you should occasionally look at the results. Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web is so appallingly littered with ads, it’s because to get five clicks you have to run 10,000 ads. 60% of the clicks are reported to be mistakes.

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World of DTC Marketing

JUNE 16, 2021

KEY POINTS: About three in ten adults report not taking their medicines as prescribed at some point in the past year because of the cost. This includes about one in five who report that they have not filled a prescription or took an over-the counter drug instead, and about one in ten who say they have cut pills in half or skipped a dose. The public sees profits made by pharmaceutical companies as the largest factor contributing to the price of prescription drugs.

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