August, 2022

What to look for when hiring in pharma

World of DTC Marketing

The great resignation has not affected pharma because the jobs within the industry pay very well and most positions and employees like the benefit of having a steady job with good money.

Pharma 232

Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1

Medical Device Success

Reading time: 2 – 4 minutes. I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation.

The Most Most-Overlooked High-Value Medical Sales Skill

Medical Sales Guru

Medical sales requires many skills, such as relationship skills, selling skills, and product knowledge. But there is one essential skill set that gets little attention. Competency in this area is often assumed. Big mistake!

Nanorobots: small solutions to big delivery problems

Pharmaceutical Technology

Engineering mini robots to treat diseases may seem like an element of a distant future in sci-fi novels where humans are augmented with machines, but early research to do just that is well underway. Micro and nanorobots for targeted drug delivery are meant to reach hard-to-access parts of the body.

AI Opens Door To Improving Patient Experience


The technology is not just about digital enablement anymore.

AR Headset Helps Surgeons Place Implants: Interview with Louie Vogt of Enovis Surgical


Enovis , a medtech company based in Delaware formerly known as DJO, recently announced the launch of ARVIS (Augmented Reality Visualization and Information System), an augmented reality technology that is designed to assist surgeons during implant placement in the hip and knee.

More Trending

The BIOMEDevice Shows and Why They Matter with Adrienne Zepeda, Group Event Director

Medical Device Success

Reading time: 2 – 3 minutes. Have you ever heard of BIOMEDevice Boston or BIOMEDevice Silicone Valley? These are two of several MedTech Industry shows that are known as hubs of new technologies, startup guidance and networking opportunities. Do you know what goes on at these meetings?

Inventing the COVID vax pill: a matter of convenience and durability


Recent data from Vaxart’s phase 1 trial of its COVID-19 inoculation pill shows potential


Tapping into pharma’s growing opportunities in digital health

Pharmaceutical Technology

Soaring patient numbers are stretching hospital capacity across the globe, forcing healthcare providers and their partners to think laterally about how to meet the demand without doubling their resources.

The Silver Lining Of Innovation in Genetic Medicine


Failed efforts do not overshadow field’s progress, resolve.

Magnetic Microrobots Assist with Root Canal Treatment


Researchers at the University of Pennsylvania have developed a microrobot system that can help with biofilm disruption, drug delivery, and sample retrieval, all within the restrictive space of the root canal.

Our abysmal health care system

World of DTC Marketing

According to a 2021 study , 1.1 million deaths—including one in two of those under 65, thanks in large part to our abysmal health care system—”would have been averted if the U.S. had the mortality rates of other wealthy nations.

Episode 95 – Digital Surgery with Jawad Ali, MD

Medical Device Success

Reading time: 2 – 3 minutes. Do you know the 6 pillars of Digital Surgery? Many pre-surgical, surgical and post-surgical technologies that have been developed individually are now being brought together under the banner of Digital Surgery. What does this mean and what are these pillars?

Parexel joins pharmacy giants in quest to boost community health clinical trials


The Community Alliance Network is the latest industry initiative looking to the pharmacy counter to help improve trial recruitment diversity

The potential of virtual reality-based therapy for serious mental disorders

Pharmaceutical Technology

In June this year, it was announced that the US Food and Drug Administration (FDA) had granted UK-based OxfordVR a breakthrough device designation for its gameChangeVR treatment to deliver immersive cognitive behaviour therapy (CBT) to people suffering from schizophrenia and other mental illnesses.

A Sales Training Strategies Action Plan to Ignite Your Team’s Success

Integrity Solutions

If you’ve implemented sales training this year, you’re not alone. Studies have shown that upwards of $15 billion is spent annually on sales training in the United States alone. Several thousand dollars per salesperson is spent annually.

Smart Socks Help Prevent Falls Among At-Risk Patients


Researchers at the Ohio State University Wexner Medical Center have tested the PUP (Patient is Up) Smart Socks, developed by a medtech company called Palarum , in their ability to reduce falls among at-risk patients.

PhRMA lies to protect pharma profits

World of DTC Marketing

PhRMA is lying to protect its profits, and the lies have reached a new height as the Senate moved to adopt modest drug pricing negotiation measures in the Inflation Reduction Act.

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The Price of Innovation: ‘Paying for a Cure’ Remains Costly Proposition


Curative-type therapies offer great hope in further transforming treatments for cancer and other diseases, but addressing the economics of these products—and ultimately the cost-benefit equation—is daunting. What is being done to smooth the path for pricing and reimbursement?


Pharma Distribution: Carving New Ground

Pharmaceutical Commerce

Pharmaceutical distribution today is anything but monolithic.

UK health data collaboration paves the way to study long Covid symptoms

Pharmaceutical Technology

If the last two years have taught us anything, it’s that healthcare challenges transcend nations.

Woman of the Week: COTA’s Miruna Sasu


Miruna Sasu is on a mission to use real world data to help wipe out cancer. She believes this audacious goal is within reach, and as president and CEO of COTA, she is inspiring her team to create a “path to care” for oncology patients

Bioengineered Cornea Restores Sight


Scientists at Linköping University in Sweden have developed a collagen-based corneal implant that can restore sight to blind patients with corneal disease.

Food 95

Why DTC isn’t, and is, marketing

World of DTC Marketing

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category.

A World of Opportunity


Marie-France Tschudin, president, innovative medicines international, and chief commercial officer at Novartis, taps into life lessons to help bring therapies to people in novel ways­.

Digital Thread Solutions Can Speed Scale-up and Shorten Time to Market for Pharma


In the pharmaceutical business, as with any other business, you can’t market what you haven’t brought to market. It’s no secret that few (if any) other industries face the scientific, economic, and regulatory hurdles in bringing products to the people as this one does.

Cybersecurity hiring levels in the pharmaceutical industry rose in July 2022

Pharmaceutical Technology

The proportion of pharmaceutical companies hiring for cybersecurity related positions rose in July 2022 compared with the equivalent month last year, with 42.3% of the companies included in our analysis recruiting for at least one such position. This latest figure was higher than the 39.5%

Patents, pandemics and pricing: a peek at the top drug from every big pharma


A look at how the biggest pharma companies in the world and their top-selling drugs fared in the first half of the year

Fingertip Sensor Measures Lithium Levels in Sweat


Researchers at UCLA have developed a fingertip sensor that can rapidly provide data on the levels of lithium in the body.

What should DTC do?

World of DTC Marketing

Consumers would ask their doctor about an advertised prescription drug in a perfect world. In our REAL world, that isn’t the way it happens. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? The research was straightforward.

Q&A With Court Horncastle, Vice President and Business Unit Head, Respiratory, US Commercial for GSK


Court Horncastle discusses how his career led him to work with treating COPD and asthma.


How Non-Profits Can Affordably Create Impactful Video


It's a new day for non-profits and advocacy organizations. More than ever, your message needs to be heard. But with time and resources limited, what's the best way to do that?

Gilead’s Sunlenca receives EC approval to treat HIV

Pharmaceutical Technology

Gilead Sciences has obtained the European Commission (EC) marketing authorisation for Sunlenca (lenacapavir) injection and tablets to treat human immunodeficiency virus (HIV) infection.

Hurdles remain in biosims market — but Alvotech is undeterred


The biosimilar developer is advancing a pipeline with high growth potential, including a copycat of Humira