August, 2022

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What to look for when hiring in pharma

World of DTC Marketing

The great resignation has not affected pharma because the jobs within the industry pay very well and most positions and employees like the benefit of having a steady job with good money.

Pharma 231
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Episode 97 – Trade Shows and Events, What’s changed and what you should do. Part 1

Medical Device Success

Reading time: 2 – 4 minutes. I am honored to have two event planning experts, Lauren Dustman, Senior Manager, Global Events at Hyperfine and Kimberly Stanséll, Meeting, Trade Show and Event Strategy Consultant to guide us today in this conversation.

Medical 208
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Trending Sources

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The UK won't purchase AstraZeneca's Evusheld, citing 'insufficient data'

Fierce Pharma

The UK won't purchase AstraZeneca's Evusheld, citing 'insufficient data'. kdunleavy. Mon, 08/15/2022 - 11:05

Pharma 285
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The Most Most-Overlooked High-Value Medical Sales Skill

Medical Sales Guru

Medical sales requires many skills, such as relationship skills, selling skills, and product knowledge. But there is one essential skill set that gets little attention. Competency in this area is often assumed. Big mistake!

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AI Opens Door To Improving Patient Experience

PharmExec

The technology is not just about digital enablement anymore.

Patients 111
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Magnetic Microrobots Assist with Root Canal Treatment

Medgadget

Researchers at the University of Pennsylvania have developed a microrobot system that can help with biofilm disruption, drug delivery, and sample retrieval, all within the restrictive space of the root canal.

Medical 109

More Trending

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The BIOMEDevice Shows and Why They Matter with Adrienne Zepeda, Group Event Director

Medical Device Success

Reading time: 2 – 3 minutes. Have you ever heard of BIOMEDevice Boston or BIOMEDevice Silicone Valley? These are two of several MedTech Industry shows that are known as hubs of new technologies, startup guidance and networking opportunities. Do you know what goes on at these meetings?

Medical 130
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After billions in legal costs, Johnson & Johnson plans to halt talc sales worldwide

Fierce Pharma

After billions in legal costs, Johnson & Johnson plans to halt talc sales worldwide. kdunleavy. Fri, 08/12/2022 - 09:14

Sales 286
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Inventing the COVID vax pill: a matter of convenience and durability

PharmaVoice

Recent data from Vaxart’s phase 1 trial of its COVID-19 inoculation pill shows potential

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The Silver Lining Of Innovation in Genetic Medicine

PharmExec

Failed efforts do not overshadow field’s progress, resolve.

Medicine 105
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AR Headset Helps Surgeons Place Implants: Interview with Louie Vogt of Enovis Surgical

Medgadget

Enovis , a medtech company based in Delaware formerly known as DJO, recently announced the launch of ARVIS (Augmented Reality Visualization and Information System), an augmented reality technology that is designed to assist surgeons during implant placement in the hip and knee.

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Our abysmal health care system

World of DTC Marketing

According to a 2021 study , 1.1 million deaths—including one in two of those under 65, thanks in large part to our abysmal health care system—”would have been averted if the U.S. had the mortality rates of other wealthy nations.

Insurance 219
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Episode 95 – Digital Surgery with Jawad Ali, MD

Medical Device Success

Reading time: 2 – 3 minutes. Do you know the 6 pillars of Digital Surgery? Many pre-surgical, surgical and post-surgical technologies that have been developed individually are now being brought together under the banner of Digital Surgery. What does this mean and what are these pillars?

Medical 130
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Pfizer, riding high on COVID windfall, eyes $5B play for Global Blood Therapeutics: WSJ

Fierce Pharma

Pfizer, riding high on COVID windfall, eyes $5B play for Global Blood Therapeutics: WSJ. esagonowsky. Fri, 08/05/2022 - 12:22

Pharma 285
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Parexel joins pharmacy giants in quest to boost community health clinical trials

PharmaVoice

The Community Alliance Network is the latest industry initiative looking to the pharmacy counter to help improve trial recruitment diversity

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The Price of Innovation: ‘Paying for a Cure’ Remains Costly Proposition

PharmExec

Curative-type therapies offer great hope in further transforming treatments for cancer and other diseases, but addressing the economics of these products—and ultimately the cost-benefit equation—is daunting. What is being done to smooth the path for pricing and reimbursement?

96
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Smart Socks Help Prevent Falls Among At-Risk Patients

Medgadget

Researchers at the Ohio State University Wexner Medical Center have tested the PUP (Patient is Up) Smart Socks, developed by a medtech company called Palarum , in their ability to reduce falls among at-risk patients.

Patients 105
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PhRMA lies to protect pharma profits

World of DTC Marketing

PhRMA is lying to protect its profits, and the lies have reached a new height as the Senate moved to adopt modest drug pricing negotiation measures in the Inflation Reduction Act.

Pharma 213
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Pharma Distribution: Carving New Ground

Pharmaceutical Commerce

Pharmaceutical distribution today is anything but monolithic.

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SaNOtize bags $24M to fund phase 3 trial of COVID-19 nasal spray

Fierce Pharma

SaNOtize bags $24M to fund phase 3 trial of COVID-19 nasal spray. ntaylor. Tue, 08/30/2022 - 09:49

Pharma 276
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Woman of the Week: COTA’s Miruna Sasu

PharmaVoice

Miruna Sasu is on a mission to use real world data to help wipe out cancer. She believes this audacious goal is within reach, and as president and CEO of COTA, she is inspiring her team to create a “path to care” for oncology patients

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A World of Opportunity

PharmExec

Marie-France Tschudin, president, innovative medicines international, and chief commercial officer at Novartis, taps into life lessons to help bring therapies to people in novel ways­.

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Bioengineered Cornea Restores Sight

Medgadget

Scientists at Linköping University in Sweden have developed a collagen-based corneal implant that can restore sight to blind patients with corneal disease.

Food 97
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Why DTC isn’t, and is, marketing

World of DTC Marketing

CPG marketers are trying to maintain market share amid price increases and smaller product sizes, leading to a more significant jump in consumerism. But, in pharma marketing, the changes affect every product category.

Marketing 211
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Sustainability in pharma: how do we measure up?

Pharma IQ

We take a look at whether the pharma sector is meeting its sustainability targets

Pharma 130
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AstraZeneca CEO Soriot questions value of annual COVID boosters in healthy people

Fierce Pharma

AstraZeneca CEO Soriot questions value of annual COVID boosters in healthy people. kdunleavy. Tue, 08/30/2022 - 11:28

Pharma 267
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Patents, pandemics and pricing: a peek at the top drug from every big pharma

PharmaVoice

A look at how the biggest pharma companies in the world and their top-selling drugs fared in the first half of the year

Pharma 91
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Q&A With Court Horncastle, Vice President and Business Unit Head, Respiratory, US Commercial for GSK

PharmExec

Court Horncastle discusses how his career led him to work with treating COPD and asthma.

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Fingertip Sensor Measures Lithium Levels in Sweat

Medgadget

Researchers at UCLA have developed a fingertip sensor that can rapidly provide data on the levels of lithium in the body.

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What should DTC do?

World of DTC Marketing

Consumers would ask their doctor about an advertised prescription drug in a perfect world. In our REAL world, that isn’t the way it happens. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? The research was straightforward.

Marketing 205
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Group class action: An emerging legal risk for pharma businesses

Pharma IQ

Solicitor Michael Frisby explains why group class action is a growing risk for pharmaceutical firms

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Clash of the titans: Moderna sues Pfizer, BioNTech for mRNA patent infringement

Fierce Pharma

Clash of the titans: Moderna sues Pfizer, BioNTech for mRNA patent infringement. zbecker. Fri, 08/26/2022 - 09:02

Pharma 264
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CCC Now Offering Subscriptions to the JAMA Network and The New England Journal of Medicine Through RightFind

Copyright Clearance Center

August 9, 20 22 – Danvers, Mass. –

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A Sales Training Strategies Action Plan to Ignite Your Team’s Success

Integrity Solutions

If you’ve implemented sales training this year, you’re not alone. Studies have shown that upwards of $15 billion is spent annually on sales training in the United States alone. Several thousand dollars per salesperson is spent annually.