World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Before COVID-19, 64% of meetings with pharma sales reps were held in person. no pharmaceutical reps). The Challenges for Pharma. Digital marketing is becoming a valuable tool.

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

Pharmaceutical Representative Training

FEBRUARY 4, 2021

How are sales reps and Medical Science Liaisons (MSLs) the same? Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times!

Medical science 52

Medical science Pharmaceutical Sales Medical Sales 52

PM360

MAY 25, 2023

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Physicians Increasingly Too busy to See Pharma Sales Reps, Report Finds.” Pharma Sales Reps are Struggling – Here’s Why.” FirstWord PHARMA.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Spotio

FEBRUARY 23, 2023

A decade ago, pharma reps could easily book in-person meetings with doctors, build lasting relationships, and crush their sales quotas. We have yet to talk about the increased level of competition that modern reps have to deal with. Today’s doctors don’t trust pharmaceutical sales reps as they once did.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharma sales reps Pharmaceutical 52

PM360

NOVEMBER 21, 2022

Point-of-Care marketers had to make a lot of adjustments as the pandemic completely upended the experience of patients seeing their doctor and getting their medications. When brands create messaging that removes stigmas and empowers patients to ask their doctor about a symptom that leads to a diagnosis, we have succeeded.

Marketing 52

Marketing Physicians Doctors Patients 52

Evolve Your Success

JULY 18, 2023

By electro-anatomical, I mean anatomical, meaning the actual anatomy of the chamber the doctor is in, but it is being built by reading electrograms. I’m guiding the doctor with his catheters while he is manipulating them and advising on where to make lesions. We had pharma reps come through. How do you find us?

Sales 52

Sales Medical sales Medical Healthcare 52

Veeva

AUGUST 13, 2021

Imagine what a pharma rep will look like in 10 years. Or perhaps they’ll be engaging with doctors in virtual reality. Will they still be out driving all the time? Maybe they’ll just be using their phones. While we can’t say for sure what the future will hold, we can try to make educated guesses.

CRM 52

CRM Key account management Doctors Pharma reps 52

Evolve Your Success

MAY 9, 2023

Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharma rep. Is it the same as in any medical sales rep if you want the manager and then if you want the executive, or are they different? We still needed to see. People still needed glasses.

Medical 52

Medical Sales Medical sales Retail 52

Evolve Your Success

JANUARY 10, 2023

A lot of our readers are trying to get into medical sales, whether it be pharma, medical device, or something in between. It’s the MedTech versus medical devices, and we have the pharma division. They were saying the sales rep was dead. Several years from now, there will be no more sales reps. It’s a dead field.”

Sales 52

Sales Medical sales Consulting Medical 52

PM360

DECEMBER 20, 2023

HCPs are pressed for time, eager to keep up with scientific and clinical developments, skeptical about big pharma, and increasingly focused on outcomes and metrics. million self-identified HCPs on the platform to pharma marketers. Doctors love to talk to each other, especially when they share questions and concerns.

Media 122

Media Physicians Pharma reps Pharma Rep 122