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Experts flag eye inflammation reports tied to Apellis' geographic atrophy med Syfovre

Fierce Pharma

Apellis Pharmaceuticals' Syfovre, after achieving the first FDA approval for advanced eye disease geographic atrophy, has been associated with rare but severe side effects, according to the America | The American Society of Retinal Specialists sent out a note to doctors on Saturday warning of eye inflammation cases in patients who took Syfovre, (..)

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Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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UK agency pilots biobank to study links between genetics and drug side effects

Pharmaceutical Technology

The Medicines and Healthcare products Regulatory Agency (MHRA) aims to launch a pilot genetic biobank that will gather patient data to associate drug-related adverse events to their genetic makeup. Side effects due to drugs are responsible for one in every 16 hospital admissions in the UK, based on the announcement.

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Novo’s obesity drug has serious warnings and barriers to overcome

World of DTC Marketing

SUMMARY: The media headlines promise weight loss for diabetes patients, but Norvo’s new drug is in the same class as other drugs and carries many warnings. Can diabetes patients really stay adherent to a drug for 63 weeks in which 85% of patients report GI side effects and will insurance cover the cost?

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How a Simple Conversation Changed My Approach to Pharmaceutical Sales

Contrarian Sales Techniques

I still remember the day vividly – it was a rainy Tuesday afternoon, and I was scheduled for a pharmaceutical sales call that I had been dreading for weeks. My client, Dr. Stevens, was already seated, reviewing some patient files. Our new medication has a better side effect profile, which might help with adherence.

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Can Doctors Train Medical Sales Reps Better

Toolyt

A Medical Sales Rep comes across different doctors, physicians, and pharmacies. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Training Medical Sales Reps Through the Doctor’s Perspective. Medical sales reps have to interact with knowledgeable doctors.

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Mastering the Art of Closing Pharmaceutical Sales: A Quick Guide

Contrarian Sales Techniques

Pharmaceutical sales comprise a dynamic, demanding, and rewarding field. Within it, knowing how to effectively finalize a sale is an invaluable ability that plays a pivotal role in successful pharmaceutical selling techniques. This situation underlines the evolving nature of the pharmaceutical sales field.