article thumbnail

Doctors don’t have time for digital

World of DTC Marketing

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing.

Doctors 181
article thumbnail

Reaching HCPs online

World of DTC Marketing

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. So is the future of HCP marketing digital?

Doctors 286
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

No digitization with HCP’s is not permanent

World of DTC Marketing

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

article thumbnail

Pharma’s move to digital Part 1 HCP Marketing

World of DTC Marketing

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. HCPs said they still want to learn about new treatments and interact with pharma sales reps – they just want to do so in different ways.

article thumbnail

The Importance of Omnichannel Approach for European Physicians

PM360

Some of the questions we quizzed the physicians with focused on their thoughts around interactions with pharma reps. And the responses suggest an increasingly difficult future for the reps working in the EU5 markets. Our research reinforced that physicians are using multiple, varied channels in Europe.

article thumbnail

How to Become a Pharmaceutical Sales Representative

Pharmaceutical Representative Training

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. There are two sets of skills necessary to become an effective pharma rep.

article thumbnail

Pharmaceutical Sales Representative VS. Medical Science Liaison

Pharmaceutical Representative Training

Ways Pharma sales reps and MSLs are the same: Truly, the main similarity between both roles is that Pharma reps and MSLs are both field facing teams. So both MSLs and sales reps should be on their “A” game at all times!