World of DTC Marketing

DECEMBER 2, 2020

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

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World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? The drug carries a potential risk for a type of thyroid tumor and has a boxed warning.

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Side effects Patients Insurance Doctors 194

PM360

APRIL 7, 2023

Patient Pages: How Healthcare Costs Affect Insured Patients Today A new study shows an insured American with an employer-sponsored health insurance plan can expect to spend more than $320,000 (including insurance premiums and out-of-pocket costs) during his/her adult lifetime. One in three (33%) U.S.

Healthcare 52

Healthcare Healthcare Insurance Physicians 52

Referral MD

MAY 30, 2023

Many doctors and medical practices choose to use a third-party billing company because they find it more affordable than hiring staff to do this work in-house. Another benefit of working with outsourced physician billing services is that it will handle the complexities of insurance credentialing.

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Medical Insurance Healthcare Healthcare 97

World of DTC Marketing

MARCH 5, 2022

As Pete’s movements became more restricted, he began to gain weight, leading to diabetes. His doctors never warned him about the disease, and he would only give himself daily injections without checking his blood sugar. All Pete’s doctors did was treat his condition. Treat the person, not the health problem.

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Healthcare Healthcare Doctors Leads 270

World of DTC Marketing

APRIL 1, 2021

Many Americans think it’s OK to ask people with unhealthful lifestyles to pay higher insurance premiums and deductibles. That’s the opinion that is leading to a resurgence of COVID cases in the U.S. Barack Obama said, “We’ve got to have the American people doing something about their own care.”.

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Healthcare Healthcare Insurance Pharma 144

Referral MD

AUGUST 25, 2023

Photo by JoshuaWoroniecki on Pixabay Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. However, referrals can be time-consuming and sometimes frustrating for doctors and patients. This is where AI can help.

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Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

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Leads Patients Healthcare Provider Healthcare 52

World of DTC Marketing

MAY 11, 2021

As the oldest millennials start to hit 40, many are finding themselves coping with chronic health conditions — more so than previous generations, according to some recent research and it’s going to lead to higher healthcare costs for ALL of us. According to a study, few Americans have a lifestyle that is considered healthy. .”

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Medico Reach

FEBRUARY 17, 2023

Understandably, almost 30% of Americans skipped all doctor visits last year, given the spiraling price of healthcare and the increasing complexity of our daily lives. Physicians and patients continue to have a very positive opinion of the organization. MDLive is a leading virtual on-demand healthcare service provider.

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Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

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Marketing Physicians Doctors Competition 52

Referral MD

MAY 20, 2022

Updates to a patient’s condition used to wait until a periodic examination in the doctor’s office. Better data usually leads to better results for the patient. Faster and more regular results can help doctors review and analyze conditions for changes in treatments and interventions. Advanced Drug Development.

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Healthcare Healthcare Doctors Patients 52

pharmaphorum

JULY 13, 2022

AZ has a key interest in CKD, as its SGLT2 inhibitor Forxiga/Farxiga (dapagliflozin) recently became the first drug in the class to be approved to treat the disease, which is expected to become the fifth leading cause of mortality globally by 2040.

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Insurance Doctors Consulting Management 57

Clarivate

APRIL 18, 2024

Amazon also introduced Health Condition Programs, which partners with digital health companies such as Omada Health to connect members of health plans and employer-sponsored insurance with covered digital benefits. Humana is also on track to add 30 to 50 new senior-focused primary-care centers each year through 2025.

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Retail Healthcare Healthcare Physicians 52

Medico Reach

MAY 4, 2022

As a doctor, you must also consider the challenges to maintain patient privacy. Cyber-attacks can lead to the loss of sensitive patient information, medical data records and can cause a complete shutdown of medical devices. However, failing to secure PHI can lead to a considerable penalty and even criminal prosecution.

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Medical Doctors Healthcare Healthcare 52

Clarify Health

JANUARY 2, 2024

For physicians, that can mean taking a holistic approach to patient care. ” At Clarify, Dr. Prasad leads a team of analysts and clinical informaticists who deliver data-driven insights to payers and providers. It has to be segmented, organized, and analyzed — which is a daily struggle for insurance companies and providers.

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Clarify Health

JUNE 9, 2023

They span your traditional horizontally structured mergers between health systems and IPAs to more innovative deal structures between insurance companies and hospitals to even newer hybrid models between providers and tech companies looking to capitalize on the opportunities that exist within healthcare.

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Physicians Healthcare Healthcare Patients 52

Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

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Pharma Marketing Network

OCTOBER 11, 2021

Patients and doctors went from trying to make sense of the platform to full-blown adoption where practices continue to incorporate it as an integral part of the go-to-market model. Telehealth has brought positive change for both patients and doctors. It’s about being able to lead people with a purpose. What is Agile Marketing?

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Healthcare Healthcare Marketing Insurance 59

Pharmaceutical Technology

MARCH 24, 2023

Many experts have concerns that only a few Humira biosimilars will have access to the US market, while the rest will not be listed, thereby leading to lower savings than expected. In addition, insurers’ contracting practices can help preserve the sales of brand-name drugs.

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Competition Marketing FDA Physicians 59

Pharma Marketing Network

OCTOBER 11, 2021

Patients and doctors went from trying to make sense of the platform to full-blown adoption where practices continue to incorporate it as an integral part of the go-to-market model. Telehealth has brought positive change for both patients and doctors. It’s about being able to lead people with a purpose. What is Agile Marketing?

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Healthcare Healthcare Marketing Insurance 52

Clarify Health

JUNE 26, 2023

This capability offers the potential to transform healthcare delivery by enhancing the precision and speed of decision-making, leading to improved patient outcomes and reduced costs for patients and the healthcare system. How do you get a doctor to look at this information, to change behavior, and improve outcomes?

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Referral MD

JULY 5, 2022

As such, EHRs lead to a reduction of a whopping 52% in the occurrence of adverse drug events. As a result, physicians can access accurate patient information and work accordingly. Doing so reduces the extra chatter and leaves no ambiguity between different doctors while treating the same patient. Beneficial in Emergencies.

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Electronics Healthcare Healthcare Medical 52

Medico Reach

SEPTEMBER 19, 2022

Almost 44% of physicians forecast telehealth use to attend to half of their appointments. On a generic level, telehealth might only denote connecting with a doctor through video calls. As you can observe, 65% of physicians did not use telehealth in the pre-pandemic era. The Concept of Telehealth Explained. Rules and Regulations.

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Healthcare Healthcare Healthcare Provider Physicians 52

World of DTC Marketing

AUGUST 16, 2022

A New York Times article said, “Poor diet is the leading cause of mortality in the U.S.” If doctors, obesity researchers, and health journalists would honestly but respectfully communicate the risks of obesity to the public, which they increasingly refuse to do , Maher wouldn’t have any material.

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Food Retail Healthcare Healthcare 48

PM360

JULY 13, 2023

However, these adherence programs are not a catchall solution, leaving gaps for patients under 65, on commercial insurance, and with other conditions. Older adults with five or more chronic conditions see 14 different physicians, 12 and the average American patient sees an average of 18.7 different doctors during their lives.

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Prescription Medical Physicians Education 52

Clarify Health

OCTOBER 3, 2023

To date, healthcare interactions have been bogged down by poor experiences outside the doctor’s office – long hold times to make an appointment, confusing phone trees, paper forms to fill out repetitive information, and limited visibility into the next steps of the care journey.

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Healthcare Healthcare Patients Side effects 59

Clarify Health

AUGUST 29, 2023

Prior authorization creates an undue burden on healthcare stakeholders While the idea behind prior authorization – cost containment and spending accountability – sounds like a win for everyone, from the patient to the payer, doctors and health plans report that prior authorization creates undue administrative burden.

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Healthcare Healthcare Medical Management 52

PM360

JULY 13, 2023

These discussions can be initiated by HCPs ranging from physicians to advanced practice professionals. Jay Patel From our experience in patient research across many different treatments, we’ve defined several key insights on what may lead to nonadherence: Complex medication routines and patients feeling overwhelmed with their regimen.

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Medical Patients Education Transportation 98

PM360

SEPTEMBER 7, 2023

The impact on caregiver health goes far beyond the physical, as the mental demands of caregiving often result in poor self-care, increased depression, psychological distress, and strained relationships, all of which can lead to caregiver burnout. Yet, physicians find that establishing communication with caregivers can be challenging.

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Healthcare Healthcare Education Patients 52

Rep-Lite

MARCH 21, 2024

Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. Then it goes without saying that high sales performances can lead to bonuses or stock options in addition to the average salary.

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Medical sales Medical sales reps Medical Sales 52

Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. I mean how many campaigns was I involved with, be it commercials or ads, like “Ask your doctor what’s right for you.” Mark (83Bar): So that’s the challenge.

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Doctors Education Physicians Marketing 40

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s bringing the voice of the patient and physicians into how to design Phase III and IV trials or learning about new breakthroughs in patient outcomes for pervasive diseases like cancer or ALS, innovation and new indications create great new excitement. What pages on your site do they engage with?

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Marketing Pharma Side effects Training 52

PM360

AUGUST 29, 2022

OTC Creative Insights: Nervive , Relaxium Spots Lead in Searches Generated. Typically, we see Rx brands targeting pharmaceutical sales reps and physicians for the first six months and then shifting to a direct-to-consumer strategy. First Half Learnings Lead to Strategy Improvements. Brand / Creative. Impressions.

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Pharma Prescription Marketing Pharmaceutical Sales 98

PM360

JUNE 29, 2022

This effort includes the acquisition of telehealth provider MeMD and partnerships with Doctor On Demand and telehealth app Ro. Walmart has also announced an agreement with Transcarent to provide low-cost health services to self-insured employers and their employees, including a 24/7 personalized health and virtual care platform.

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Retail Healthcare Healthcare Marketing 97

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Providers are no longer accepting their healthcare insurance. Limited or no access to direct communication with their physician.

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Healthcare Healthcare Marketing Physicians 104

Rep-Lite

NOVEMBER 14, 2023

These products can be targeted at various customers, including hospitals, clinics, physicians, pharmacies, and other healthcare professionals. Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals.

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