Healthcare Success

JANUARY 12, 2023

However, most aren’t written specifically for healthcare, meaning they don’t consider HIPAA or other compliance issues. Responding to patient reviews can be tricky. According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients.

Patients 94

Patients Specialization Healthcare Healthcare 94

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Still, the report may be too generalized for every healthcare player. While this is an excellent general overview, it does not apply to all healthcare.

Physicians 212

Physicians Healthcare Healthcare Prescription 212

PM360

SEPTEMBER 15, 2022

Doctor Docs: Doctors Left Concerned After Roe v. For example, Lisa Harris, a professor of reproductive health at the University of Michigan wrote to The New England Journal of Medicine , “Might abortion be permissible in a patient with pulmonary hypertension, for whom we cite a 30 – 50% chance of dying with ongoing pregnancy?

Healthcare 52

Healthcare Healthcare Doctors Physicians 52

Healthcare Success

JUNE 2, 2023

Online reviews play a significant role in the success of any healthcare organization. In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). There are many healthcare-specialized RMS providers available.

Patients 52

Patients Doctors Management Prospecting 52

Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

Sales 52

Sales Healthcare Healthcare Medical sales 52

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. Every healthcare issue has a unique audience that uses online health information in a unique way.

Media 180

Media Pharma Healthcare Provider Specialization 180

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

Patients 98

Patients Healthcare Healthcare Marketing 98

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

PM360

AUGUST 9, 2022

While it’s unsurprising that patients flock to these cheaper alternatives to treat common conditions, generic medications aren’t as accessible for specialized conditions, which gives pharma marketers an opportunity to drive scripts where the market is less crowded. References: 1.

Prescription 52

Prescription Doctors Specialization Physicians 52

Healthcare Success

APRIL 8, 2024

In the highly saturated healthcare market—where strategic decisions directly influence business growth—the 7 Ps act as a fundamental compass, often separating amateurs from professionals. In healthcare, that means defining your available providers, products, and services and emphasizing what sets your organization apart.

Marketing 112

Marketing Competition Patients Healthcare 112

Contrarian Sales Techniques

FEBRUARY 24, 2023

In the blog post here , I’ve shared several tips to help patients cut down on costs, such as buying generic medications, shopping around for the best prices, and taking advantage of discounts and promotions offered by pharmacies. Do your own research and consult with experts when making decisions about your healthcare.

Medicine 52

Medicine Healthcare Healthcare Insurance 52

LEVO Health

JANUARY 30, 2024

For healthcare professionals (HCPs) and practices, leveraging the power of video can be a game-changer in reaching potential patients and establishing a robust online presence. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.

Healthcare 52

Healthcare Healthcare Education Healthcare Provider 52

pharmaphorum

DECEMBER 11, 2022

It can mean everything from patient-facing disease management apps and wearables to background AI dramatically altering drug discovery or radiological imaging. And although not all categories involve patients directly, Hadjiat says, they all need to start from a place of patient centricity and patient need. “As

Patients 136

Patients Healthcare Healthcare Medical 136

PM360

OCTOBER 13, 2023

The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. For Patients: The metaverse could usher in an era of personalized health management.

Pharma 97

Pharma Education Training Healthcare 97

LEVO Health

OCTOBER 26, 2022

With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need to be a trusted partner for both patients and their providers alike. . Determine Your Target Patient Audience . Bringing Your Medical Device to the Market.

Medical 52

Medical Marketing Patients Food and Drug Administration 52

Celeritas

SEPTEMBER 26, 2022

How can a simple little mechanism like this, using simplistic technology like an optical scanner be of value in the healthcare sector? A) Aiding Healthcare Professionals (HCPs): Storage of Patient Information: The common method of use of QR codes is in the organization and accessibility of patient records.

Physicians 52

Physicians Patients Medical Management 52

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. What role can our industry play in ensuring this tech can truly benefit patients?

Marketing 52

Marketing Patients Education Electronics 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

Referral MD

JUNE 1, 2022

Photo by Emma Simpson on Unsplash Patients want quick and timely solutions. Effective primary care is all about providing ease and convenience to the patient. Doing so will improve the sustainability of practices, making it more convenient for the patients. If done intelligently, they can impact the patients’ lives immediately.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

Clarify Health

AUGUST 29, 2023

By streamlining the approval process for medical services, health plans can reduce unnecessary expenditures, minimize claims denials, and increase patient and provider satisfaction. Healthcare utilization can be a significant driver of escalating costs within the industry. healthcare system.

Healthcare 52

Healthcare Healthcare Medical Management 52

LEVO Health

NOVEMBER 16, 2023

The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient care but also for their personal learning and development. Continuous Feedback and Iteration The digital landscape is ever-evolving.

Education 52

Education Specialization Healthcare Healthcare 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

Rep-Lite

JANUARY 3, 2024

Medical sales is the field of selling medical products and services to healthcare providers, such as hospitals, doctors, and clinics. Medical sales representatives typically work for pharmaceutical companies, medical device manufacturers, or healthcare service providers. What Do Medical Sales Reps Do?

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

SEPTEMBER 8, 2023

The cost of diabetes 6 can exceed $5,800 per year when factoring in medications, doctor visits, outpatient care, and self-care to control blood glucose levels. And despite a bit of relief on insulin costs, there’s a significant economic burden that comes with a diabetes diagnosis. And nearly 1.35

Doctors 72

Doctors Prescription Specialization Medical 72

Rep-Lite

OCTOBER 26, 2023

Why Nurses Choose to Make Career Changes Nursing is a multifaceted field , and after years of delivering hands-on patient care, many nurses yearn for diversification. It offers an array of opportunities in various healthcare settings. Nurse Educator Nurse educators play a crucial role in shaping the future of healthcare.

Education 52

Education Healthcare Healthcare Recruitment 52

Clarify Health

AUGUST 1, 2022

Anikia Nelson’s career, she realized she wanted to have an impact beyond the scope of direct patient care. She’s a physician by training and now specializes in driving Clarify’s product strategy and roadmap to enhance clinical nuance, improve actionability and ensure the most impactful use of social determinants of health (SDoH) insights.

Healthcare 98

Healthcare Healthcare Physicians Training 98

Rep-Lite

NOVEMBER 14, 2023

Success in medical sales requires resilience, adaptability, and the ability to build lasting relationships with healthcare professionals. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC.

Marketing 52

Marketing Education Media Healthcare 52

Clarify Health

JUNE 9, 2023

Intermountain Healthcare and SCL Health merged into a 33-hospital system. Reasons for Hospital Diversification The reason for this diversification makes sense when you consider healthcare’s dynamic environment. Telehealth can attract new patients. And there were more. The list continues. to the preferred choice.

Physicians 52

Physicians Healthcare Healthcare Patients 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Adaptability : The healthcare industry is constantly evolving, so adaptability is key.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

Medico Reach

OCTOBER 25, 2022

Let’s be honest; most of us are unaware of its meaning or the roles and responsibilities that medical coders perform in the healthcare world. It delivers coding and billing solutions mainly related to healthcare and medical practices. The coding network provides coding and auditing services to healthcare organizations in the USA.

Medical 75

Medical Physicians Healthcare Healthcare 75

Medico Reach

JANUARY 2, 2023

If you want to advertise your healthcare services or products to doctors and hospitals, you need to be ahead of the curve. It means you need to market to nurses instead of just targeting doctors and senior medical officers. Nursing professionals can refer your products and services to senior doctors.

Sales 56

Sales Doctors Marketing Specialization 56

Pharma Marketing Network

AUGUST 31, 2022

It presents a tremendous opportunity for pharma and healthcare brands as it is one of the most effective mediums for delivering your message and results in high conversion rates. Focusing on the Patient. Measuring patient engagement remains one of the most important metrics among pharma marketers. Why Video Works.

Pharma 52

Pharma Marketing Specialization Doctors 52

Healthcare Success

OCTOBER 3, 2022

Now that we understand this update and how it works, let's look at ways to optimize your content, get it ranking high again, and attract more high-quality leads to your healthcare website. Here are 13 ways to create useful, high-quality content for your healthcare consumers: 1. Create authoritative, people-first content.

Engineering 57

Engineering Healthcare Healthcare Education 57

pharmaphorum

JULY 4, 2022

With a broad and diverse range of symptoms and severities impacting patients around the world, connecting these individuals with the information and expertise needed to achieve the correct diagnosis can be extremely lengthy and pose a significant barrier to treatment. “As Data privacy and protection, patient voice.

Medical 103

Medical Networking Healthcare Healthcare 103

Pharma Marketing Network

MAY 26, 2021

Perhaps you’ve saved carefully for years to take your family on a special vacation. Apart from long waits, the parallels between theme parks and healthcare might not be immediately apparent, but Vedder presented his case compellingly and gave his audience a great deal to consider. Some moments in life are profoundly important.

Healthcare 87

Healthcare Healthcare Specialization Doctors 87