Healthcare Docket: Help Wanted — Doctor Expert Witnesses
MedCity News
APRIL 18, 2024
The post Healthcare Docket: Help Wanted — Doctor Expert Witnesses appeared first on MedCity News. Major malpractice verdicts have spiked in recent years.
Medical Sales Strategies: How to Drive Doctors’ Recommendations
MaBiCo
JUNE 7, 2023
Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.
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Trending Sources
Should doctors refuse to treat obese patients?
World of DTC Marketing
MARCH 28, 2021
IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. This is leading to excessive costs to out healthcare system and something needs to be done. In another words our diet is killing us.
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Beyond the Price Tag: How Hospital Admins, Doctors, and Patients Define Medical Value
Contrarian Sales Techniques
OCTOBER 19, 2023
In the ever-evolving world of healthcare, the term "value" has taken on a myriad of meanings. It's about the tangible and intangible benefits that medical products and services bring to the table. Let's dive in and explore the different perspectives that shape our understanding of medical value.
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The biggest challenge for healthcare
World of DTC Marketing
MARCH 5, 2022
American healthcare is the most expensive globally, but it’s not close to being the best. Our healthcare system has become like a mass-market retailer, in the door to treat the problem and out the door with an Rx or other treatment recommendation. All Pete’s doctors did was treat his condition.
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Disruption in healthcare is coming
World of DTC Marketing
JUNE 22, 2022
America’s profit-riddled healthcare-industrial complex consumes 17% of GDP, equivalent to $3.6trn a year. However, changes are slowly being implemented that could lower healthcare costs. Healthcare is ripe for disruption, but any attempt to disrupt our state of healthcare has been met with pushback and challenges.
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Fostering Better Communication Between COPD Patients and their Doctors—And Why It’s Critical
PM360
SEPTEMBER 21, 2023
Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.
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Our healthcare system is really screwed up
World of DTC Marketing
MAY 4, 2022
A 2015 Commonwealth Fund brie f showed that — before the major provisions of the Affordable Care Act were introduced — the United States had worse outcomes and spent more on health care, primarily because of greater use of medical technology and higher prices, compared to other high-income countries. This IS the future of healthcare.
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Simplify Your Search for Multilingual Doctors in Nova Scotia with a Dedicated Directory
Scott’s Directories
DECEMBER 11, 2023
Finding a doctor who speaks your language can be daunting, especially in a diverse region like Nova Scotia. Language plays a pivotal role in healthcare, ensuring clear communication between doctors and patients. This blog delves into how a list of doctors in Nova Scotia or elsewhere can ease this search.
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How to Interview Healthcare Experts to Write Exceptional Website Content
Healthcare Success
MAY 10, 2024
Interviewing medical experts is a tried-and-true way to produce original website content. Without that first-hand, unique, and accurate medical knowledge, your content can unintentionally mislead consumers, damage your reputation, and lose search engine rankings. But what if the experts your organization needs are busy doctors?
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What do doctors & HCPs “really” want & expect from salespeople?
Medical Sales Guru
FEBRUARY 4, 2021
New medical sales representatives frequently ask this important question when selling to doctors and other healthcare professionals: What do doctors want and expect?” ” There’s two answers. The first set of answers are the ones they will tell you. There's two answers.
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A realistic view of healthcare in 2022
World of DTC Marketing
JANUARY 1, 2022
Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. 2wo: Telehealth will find use among patients because of convenience – No need to go to the doctor to ask for an Rx renewal and, in some cases, a new Rx.
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Breaking Free From the Beige: Embracing Sales in Selangor Healthcare & Medical
Contrarian Sales Techniques
DECEMBER 18, 2023
If your desk feels less like a launchpad and more like a damp sarong in a warung, then it's time to shed the stagnation and dive headfirst into the dynamic world of Pharmaceuticals & Medical Devices Sales in Selangor. Not in the world of Selangor healthcare. Sales Savvy : Don't let the "medical" part fool you.
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The Benefits of Buying a Calgary Directory of Doctors
Scott’s Directories
MARCH 21, 2023
If you’re looking to break into the medical industry and start selling to doctors in Calgary, then you need the right resources and information. That’s why buying a Calgary doctors directory is a great way to get your business off the ground. Learn more about selling to Alberta doctors from MD Select.
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Medical Providers Still Grappling With UnitedHealth Cyberattack: ‘More Devastating Than Covid’
MedCity News
APRIL 22, 2024
Two months after a cyberattack on a UnitedHealth Group subsidiary halted payments to some doctors, medical providers say they’re still grappling with the fallout, even though UnitedHealth told shareholders on Tuesday that business is largely back to normal.
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Disruption my ass! Tech companies want healthcare dollars
World of DTC Marketing
MAY 30, 2021
SUMMARY: Amazon has set its sights on healthcare as it smells another profit opportunity. Google has signed an agreement with the Mayo clinic to help analyze data as they want a slice of healthcare dollars but what’s missing from these tech companies is “the human touch” that patients want. We are heading that way.
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Marketing to Doctors and Physicians
Healthcare Success
JULY 5, 2022
(Editor’s Note: I wrote the first version of this blog post back in 2006 when we launched Healthcare Success. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. Add value to their day-to-day lives.
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The Weight Loss Medication Dilemma: A Physician’s Perspective
PM360
DECEMBER 14, 2023
Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.
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What’s Trending In Healthcare Technology
Referral MD
MARCH 13, 2023
Photo by JoshuaWoroniecki on Pixabay Technology is everywhere these days, and that includes the realm of healthcare. You may have noticed this if you’ve visited the doctor or dentist recently. It’s so much easier to make appointments, view your medical records and even see a healthcare provider using technology.
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What makes a medical representative most effective in their detailing to doctors?
eMediWrite
JULY 1, 2022
In the healthcare sector, sales agents are required to run their “territories” like their own businesses. Top-performing medical sales representatives have an entrepreneurial mind-set for this precise reason. Being seen as a valuable consultant by physicians is one of the main objectives of a medical sales representative.
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Top Reasons Marketers Should Utilize Doctors Lists
Scott’s Directories
APRIL 10, 2023
Are you a marketer looking to sell your services to doctors in New Brunswick? If so, a list of doctors may just be the tool you need to reach potential clients. In this blog post, we’ll explore some of the top reasons why marketing teams should utilize a list of doctors in New Brunswick to sell their services.
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The social media problem for healthcare
World of DTC Marketing
OCTOBER 4, 2021
Some are private, requiring users to answer some questions before posting, but a common thread throughout them was the misinformation on treatments and medications. When advertisers start withholding ad dollars and demanding change in ALL areas, including healthcare. The post The social media problem for healthcare. Bob Hoffman.
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How AI can improve the virtual experience for healthcare providers and patients
Impetus Digital
APRIL 26, 2024
This is no truer than in the healthcare sector. While once considered taboo, public opinion is turning toward the introduction of robotic assistance in the medical world. Today, we’ll look at some of the ways that machines can make the business of being healthy that little bit simpler for both healthcare providers and patients alike.
Comparing B2B and B2C when Selling to Doctors
Scott’s Directories
SEPTEMBER 27, 2022
The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. This has led to the evolution of how healthcare businesses interact with patients and perform their operations. Some healthcare businesses have devised ways to adapt to these changes.
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Value-Based healthcare won’t work
World of DTC Marketing
MARCH 19, 2021
SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work. Americans are not healthy.
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Medical Reps: stop devaluing your time & relevance
Medical Sales Guru
JUNE 2, 2021
Medical sales representatives often find it difficult to get time with doctors, dentists, and other healthcare stakeholders. Learn how you can sell more to HCPs and healthcare at [link]. Medical sales representatives often find it difficult to get time with doctors, dentists, and other healthcare stakeholders.
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A Journey into the World of Healthcare Professionals
Scott’s Directories
JUNE 14, 2023
In the world of healthcare professionals, access to accurate and comprehensive information is crucial for both individuals seeking medical assistance and professionals looking to connect with their peers. Canada’s healthcare landscape is vast, and navigating through it can be a daunting task.
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What to Avoid When Selling to Doctors?
Scott’s Directories
JUNE 9, 2022
A sales process in the medical industry can be extremely tiring, especially when it comes to pitching to doctors. After all, doctors are very busy, and it can be difficult to set up meetings with them. They might also have a lot of questions when it comes to buying a product since healthcare products are no small investments.
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Making Successful Sales To Doctors In Nova Scotia
Scott’s Directories
DECEMBER 27, 2022
Selling to doctors in Nova Scotia can be a lucrative endeavor, but it is not as simple as making a sale and moving on. The key to successful sales in this market is to understand the unique needs of doctors in the province, so that you can tailor your products and services to meet those needs.
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Embracing the Future: How AI is Transforming Medical Sales
Contrarian Sales Techniques
MAY 17, 2024
When I first entered the field of medical sales, the idea of artificial intelligence (AI) playing a role in our work seemed like science fiction. But as the years have passed, I've witnessed a technological revolution that has reshaped the landscape of medical sales in ways I could never have imagined.
Decoding the Path to Effective B2B Medical Marketing
Scott’s Directories
JUNE 8, 2023
In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.
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Medgadget Visits Healthcare? Expo Taiwan
Medgadget
DECEMBER 16, 2022
This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. It is also an opportunity for tech companies not typically associated with healthcare, such as ASUS, Intel, and BenQ, to showcase what they’re doing in medicine and healthcare.
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Amazon’s big gamble
World of DTC Marketing
JULY 26, 2022
Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 billion acquisition of One Medical, a primary care provider with 188 offices in 25 markets nationwide but are they making a strategic move or a mistake? I can easily schedule a telehealth appointment with my doctor without paying $199 a year.
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How pharma knowledge and marketing influences prescriptions written by doctors
eMediWrite
MAY 13, 2023
Knowledge marketing is a crucial method for influencing doctors’ prescription practises in the pharmaceutical business. These consist of: Programmes for continuing medical education (CME), both online and offline. These consist of: Programmes for continuing medical education (CME), both online and offline.
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Does Improved Medical Billing Increase Revenue?
Referral MD
MAY 30, 2023
Photo by Marek Studzinski on Unsplash The medical billing process can be a tedious, lengthy, and complex one. This can leave healthcare practitioners struggling to stay afloat financially. Can a healthcare practice increase revenue by improving its medical billing process?
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Multilocation Healthcare Marketing: Minimum Daily Requirements
Healthcare Success
OCTOBER 30, 2023
Do you want to position your healthcare products and services where your target audience actively seeks them? Focus on reputation-building digital marketing strategies to build healthcare consumer confidence in your providers, products, and services. Do you want to compete in each of your local markets? Why is this so important?
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How to Market to Doctors, Physicians, and Other Health Care Professionals
Healthcare Success
JULY 5, 2022
Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .
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Episode 79 – Foundation of AI in Healthcare and MedTech with Jonathan Chen, MD, PhD, Stanford
Medical Device Success
FEBRUARY 6, 2022
I am calling this episode “Foundation of AI in Healthcare and Medtech” because we spend a lot of time talking about the key foundational elements for AI and where it may make the biggest difference related to our scarcest resource in medicine today. That scarce resource is trained healthcare professionals. recommender algorithms.
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The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market.
MaBiCo
NOVEMBER 15, 2023
The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.
Healthcare Watch October 2023
PM360
OCTOBER 13, 2023
Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.
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Episode 85 – Bringing AI into Healthcare Delivery with Ron Li, MD, Stanford University
Medical Device Success
APRIL 3, 2022
Some of you that are old enough will remember when doctors, clinics and hospitals were complaining about implementing electronic medical records which we now call EMR. Our guest today says that even though EHRs were not intentionally designed to aid clinical informatics “without EHR we would have no AI in healthcare.”.
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Healthcare Marketing Trends in 2024: How to StayAhead
Healthcare Success
JANUARY 2, 2024
Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.
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Streamlining the Referral Process with AI
Referral MD
SEPTEMBER 21, 2023
Artificial Intelligence (AI) has enormous potential to revolutionize the medical industry, leading to better patient outcomes, more efficient diagnoses, and improved workflows. Referrals can be time-consuming and inefficient for medical office staff. Referrals can be time-consuming and inefficient for medical office staff.
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Dr. B: Expanding the business model from COVID vaccines to antiviral medications
pharmaphorum
SEPTEMBER 1, 2022
COVID-19 antiviral medications Paxlovid (nirmatrelvir/ritonavir) and Lagevrio (molnupiravir) must be taken within five days of the onset of symptoms, but obtaining these medications within that window is difficult for some. I have always been passionate about improving the efficiency and equity of healthcare. The platform.
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