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Medical Sales Strategies: How to Drive Doctors’ Recommendations

MaBiCo

Medical Sales Strategies: How to Drive Doctors’ Recommendations Medical sales are a set of activities and skills whose purpose is to influence health care professionals to recommend or prescribe a product. Selling to private practice doctors is different than selling to healthcare organizations.

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What Doctors Expect from Medical Sales Reps

MedReps

While some may view pharmaceutical sales as easy, there are a number of things that happen behind the scenes in order to make those sales visits with doctors go well. A medical sales rep needs to be as prepared as possible and have all of the information doctors want in order to make a sale. And what do doctors expect?

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Healthcare Docket: Help Wanted — Doctor Expert Witnesses

MedCity News

The post Healthcare Docket: Help Wanted — Doctor Expert Witnesses appeared first on MedCity News. Major malpractice verdicts have spiked in recent years.

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Should doctors refuse to treat obese patients?

World of DTC Marketing

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. Susan knew she needed to lose weight, especially when her doctor told her that her A1C indicated that she was prediabetic.

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Foodsmarts’ New Program Allows Doctors to Prescribe Produce Just as Easily as They Can Medication

MedCity News

Foodsmart is rolling out its new program that enables doctors to refer their patients to Foodsmart’s dieticians and healthy eating platform, as well as write prescriptions for healthy food just as easily as they might a normal pharmacy prescription.

Doctors 100
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Fostering Better Communication Between COPD Patients and their Doctors—And Why It’s Critical

PM360

Patients living with chronic obstructive pulmonary disease (COPD) need help having earlier, more honest, and more effective conversations with their doctors about their illness. That insight and others came from a Phreesia survey that collected responses from 1,994 COPD patients as they checked in for their doctors’ appointments.

Doctors 104
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Beyond the Price Tag: How Hospital Admins, Doctors, and Patients Define Medical Value

Contrarian Sales Techniques

It's about the tangible and intangible benefits that medical products and services bring to the table. Let's dive in and explore the different perspectives that shape our understanding of medical value. The Multifaceted Nature of Medical Value Value in healthcare isn't a one-size-fits-all concept.

Doctors 52