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A realistic view of healthcare in 2022

World of DTC Marketing

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. Semaglutide’s study results were enough to warrant plenty of hype for obesity treatment despite the list of potential nasty side effects.

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Beyond the Price Tag: How Hospital Admins, Doctors, and Patients Define Medical Value

Contrarian Sales Techniques

In the ever-evolving world of healthcare, the term "value" has taken on a myriad of meanings. The healthcare landscape is vast and varied, with each stakeholder bringing their unique viewpoint to the table. The Multifaceted Nature of Medical Value Value in healthcare isn't a one-size-fits-all concept.

Doctors 52
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Value-Based healthcare won’t work

World of DTC Marketing

SUMMARY: Value-based healthcare is a healthcare delivery model in which providers, including hospitals and physicians, are paid based on patient health outcomes. In a country where people really don’t care of themselves value-based healthcare won’t work. Americans are not healthy.

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Top healthcare digital transformation trends of 2023

Clarify Health

Despite the rapid adoption of digital technology in other industries, healthcare has been a bit slower to transform. This shift in healthcare focuses on treating patients more like consumers , giving them more control and options in their healthcare decisions.

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Can pharma really leverage social media?

World of DTC Marketing

Rather than mentioning the brand, we sent a Tweet with “learn about the side effects of new products to treat psoriasis,” which linked to a page within the product website on side effects. It’s also imperative to understand that a social media post is NOT, alone, going to lead to a new Rx.

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Should you change your DTC marketing buckets?

World of DTC Marketing

We’re finding that healthcare treatment choices vary wildly by health condition. Despite all the emphasis on healthcare this year, the number one channel to quickly build awareness is still TV. However, clickstream analysis via Alexa clearly shows that TV ads also lead to searches for competitive treatments.

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The Role of ChatGPT in Enhancing Pharma Marketing Efficiency and Effectiveness

PM360

With the assistance of AI tools, pharma marketers can develop personalized sales messages and educational content, improving their engagement with healthcare providers and equipping them to deliver better patient care. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.”