PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. and France regarding pharma-provided digital platforms. and France regarding pharma-provided digital platforms.

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Contrarian Sales Techniques

JULY 7, 2023

What is Pharma Sales? If you've stumbled upon this article, you might be wondering, " What exactly is pharma sales ?" Pharma sales, short for pharmaceutical sales, involves selling and marketing pharmaceutical products to healthcare providers. However, it's not just about selling.

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World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Only 3% said they prefer pharma websites” The key here is the term “influencers.” Imagine a survey like this from a company that specializes in patient influencers.

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PM360

JULY 26, 2022

But members of the LGBTQ+ community face unique challenges when it comes to preventive care, from gaps in their awareness and confidence to inadequacies in their healthcare providers’ education and training. LGBTQ+ Patients Face Barriers to Preventive Care.

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pharmaphorum

OCTOBER 19, 2022

Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. No doctor wakes up in the morning asking what your brand can do for them.

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PM360

AUGUST 24, 2023

The inability to “pull through” a prescription, despite healthcare provider (HCP) field team engagement and educational efforts, stubbornly remains a top client concern after 15 years of working in the market access space. For pharma, it can sometimes feel like a situation beyond their control.

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World of DTC Marketing

SEPTEMBER 14, 2021

It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” ” While telehealth tends to increase with COVID spread, patients rarely have the opportunity to ask general health questions from their healthcare provider.

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Pharmaceutical Technology

APRIL 24, 2023

For pharma and medical devices, AR, VR, and AI are rapidly accelerating drug discovery, manufacturing, and supply chain efficiencies. Holoportation could potentially allow doctors and patients to share the same virtual space and even allow doctors to examine a patient through a 3D projection.

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PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma.

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Contrarian Sales Techniques

JUNE 18, 2023

It's designed to meet the high expectations of medical professionals from their healthcare providers. Addressing the Doctor's Concerns and Handling Objections It's only natural that many doctors will have their unique perspectives and preferences when interacting with your presentation.

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pharmaphorum

AUGUST 2, 2022

Indeed, one of the main barriers to treating these diseases is that a high proportion of patients are part of marginalized groups that are difficult to reach through traditional healthcare systems. In June 2022, the World Health Organization (WHO) released a new strategy for ending the hepatitis B and C epidemics.

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Contrarian Sales Techniques

FEBRUARY 20, 2023

They are the ones who communicate the science behind pharmaceutical products, translating complex scientific information into more accessible language for doctors, nurses, and other healthcare providers. The COVID-19 pandemic has also had an impact on the demand for MSLs.

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Pharmaceutical Representative Training

JANUARY 11, 2021

Pharmaceutical sales representatives (often times referred to as pharma reps) are hired by pharmaceutical/biotech companies to educate healthcare providers (HCPs) such as physicians, pharmacists, nurses, and physician assistants (PAs) on their company’s product. What skills are necessary to become a pharma sales rep?

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PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? Pharma marketing teams must be bold to keep building trust and long-term loyalty.

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Pharma Marketing Network

NOVEMBER 20, 2020

When it comes to communicating with healthcare providers, 60% of patients would rather use technology to communicate with healthcare providers and manage their conditions. The way patients are seeking and obtaining healthcare has certainly changed over the past year due to COVID-19. Brought to you by Greystone.net.

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Pharmaceutical Representative Training

FEBRUARY 4, 2021

As the healthcare industry evolves with novel and innovative therapies, it brings the need for highly specialized conversations with healthcare providers (HCPs) and key opinion leaders (KOLs). Ways Pharma reps and MSLs are different: Typically, an MSL holds a doctorate degree, whether it be a PhD, MD, or PharmD.

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pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact.

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PM360

SEPTEMBER 28, 2022

By all metrics, this audience is active in managing their health: 90% practice self-care on a regular basis, 40% conduct their own research before seeing a doctor, 81% are actively trying to improve their health and 46% will “pay anything” when it concerns health. Meanwhile, the Hispanic population also has significant buying power.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . The Resurgence of QR Codes in Health & Pharma. Elderly care.

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Contrarian Sales Techniques

JANUARY 30, 2023

Additionally, the use of technology is also making it easier for healthcare providers to access the information they need without meeting face to face with a sales representative. Be prepared for rejection : Medical sales is a competitive industry, and you may face rejection from companies or healthcare providers.

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PM360

JUNE 29, 2022

While this sort of innovation might not be a surprise in the automotive category, its breadth of functional benefits for patients and healthcare providers (HCPs) might be. Today, DAX has plug-ins available for MS TEAM telehealth visits and has provided office-based integration to several health systems.

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PM360

APRIL 7, 2023

No one has ever described the pharma market access landscape as simple or easy to understand, and the passage of the Inflation Reduction Act (IRA) is not likely to change that. Most immediately, it will add confusion in the healthcare space,” explains Daniel Sontupe, Associate Partner, Managing Director, The Bloc Value Builders.

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Eversana Intouch

JUNE 6, 2022

This has certainly been an adjustment for professors in my doctoral program, where I’m in a very scientifically minded community. However, writing and storytelling in a way that anyone can form a connection with is necessary to close the long-existing gaps in our healthcare system. What do they prioritize?

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Pharmaceutical Technology

AUGUST 31, 2022

Devices such as insulin pumps, heart pacemakers, and inhalers can track patient data in real-time and transmit to the user’s phone, an app, or their doctor, making the data immediately accessible, and often keeping the patient out of the hospital. However, this presents challenges for healthcare companies.

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PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare.

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PM360

JUNE 11, 2022

While social media had already been on the rise for disseminating medical information, the COVID-19 pandemic pushed many healthcare providers (HCPs) into the space. So when it comes to gaining trust on social media, HCPs should be the go-to influencers for pharma to get on their side. One in three consumers in the U.S.

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Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. Do you have to know how to get into pharmaceutical or pharma sales reps?

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Contrarian Sales Techniques

APRIL 21, 2022

At the crossroads between marketing and healthcare, MSRs spend their long days traveling to healthcare providers to boost their pharmaceutical companies' "revenues". For instance, Sun Pharma is one of Malaysia's largest pharmaceutical companies with a strong presence in the pharmaceutical and biotechnology industries.

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Contrarian Sales Techniques

JANUARY 27, 2023

The reason for this is that gifts, even small ones, can create a sense of obligation or bias in the minds of doctors and other healthcare professionals, which can lead to them prescribing a particular medicine that may not be the best choice for the patient.

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pharmaphorum

OCTOBER 10, 2022

However, the global lockdown forced many Americans to utilise telehealth, with many patients, doctors, and hospitals realising the benefits after using it first-hand—and almost 88% of Americans want it to stay for non-urgent appointments. Customer demands encouraged new partnerships among healthcare providers and technology companies.

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Food Healthcare Healthcare Electronics 107

Medico Reach

DECEMBER 15, 2022

Then, the gathered details are organized to help healthcare providers make informed decisions about improving their institutional practices. To summarize the scope of the provided solutions, Oracle categorizes its analytics systems to cater to three primary parties: Providers (Healthcare institutions, Doctors, etc.).

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PM360

JUNE 29, 2022

Despite a slew of prescription options and widespread advertising pushes, most patients are sticking with over-the-counter (OTC) remedies rather than trying new preventive medications, according to Phreesia Life Sciences’ survey results collected from more than 4,000 patients checking in for their doctors’ appointments in July 2021.

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Clarify Health

OCTOBER 24, 2021

How is your team’s work helping pharma address health disparities? One of our large pharma customers approached us because they wanted to understand trends in uptake for pneumococcal vaccines, particularly in the population over 65 years old. What specific research do you help them conduct for review with the CDC?

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Patients Pharma Education Media 59

eMediWrite

FEBRUARY 2, 2022

You’ll be the vital link between medical and pharmaceutical firms and healthcare providers as a Medical Sales Representative. General practitioners (GPs), hospital doctors, pharmacists, practise managers, nurses, dentists, and veterinary surgeons are just a few of the people you’ll meet.

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Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. I come to the pharma space from being a medical operator of clinics for the last 15 to 20 years where we took care of patients with specific disease conditions that were often overlooked. Bob and Mark thanks for joining us today. Mark (83Bar): Yea thank you.

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