World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Food and Drug Administration between 2010 and 2016 yet did taxpayers receive any discount?

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Healthcare Healthcare Food and Drug Administration Pharma 162

World of DTC Marketing

JANUARY 5, 2021

According to CNBC, Whole Foods CEO John Mackey says the key to keeping people healthy in the United States is for people to eat better and live healthier lives. I’ve been a huge supporter of having pharma product websites include more health information, including informing people of the dangers of preventative health problems.

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Healthcare Healthcare Insurance Doctors 189

Pharma Marketing Network

MARCH 25, 2023

Professional Advertising: Professional advertising, also known as Direct-to-Professional (DTP) advertising, is another type of pharmaceutical advertising that is aimed at healthcare professionals such as doctors, nurses, and pharmacists. Food and Drug Administration, 2021. “Pharmaceutical Advertising Spending in the US.”

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Impetus Digital

NOVEMBER 14, 2022

It is no secret that Pharma (still) has a major diversity problem. Earlier this year, the US Food and Drug Administration urged drugmakers to submit Race and Ethnicity Diversity Plans when designing their studies as a means to include more underrepresented minority populations. Importance of the human aspect.

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World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. Will pharma and other healthcare companies partner with disruptive organizations?

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Healthcare Healthcare Food and Drug Administration FDA 227

World of DTC Marketing

JUNE 22, 2021

(New York Times ) If you spend any time reading pharma PR releases, you’ll see over and over again corporate managements stressing the importance of the shareholder. Can a pharma company serve both shareholders and patients? Today’s pharma CEOs are interested in one thing; did we hit the sale number?

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Patients Food and Drug Administration Pharma Government 156

World of DTC Marketing

DECEMBER 2, 2021

Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. Subsequent research has indicated that people go online to learn more about an advertised drug. Consumers often don’t make rational choices when it comes to products, including prescription drugs.

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World of DTC Marketing

JULY 20, 2021

No surprise, then, that the Associated Press reports , “Florida’s covid-19 hospitalization numbers are again increasing, ending months of steady decline that began when widespread vaccinations became available and leaving doctors and epidemiologists worried as the more infectious delta variant spreads. of the population.”

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World of DTC Marketing

MAY 11, 2021

The COVID pandemic hopefully will be winding down soon and as people are returning to the doctors offices they are being diagnosed with a chronic health conditions, many of which can be prevented. Pharma companies too often market healthcare solutions via an Rx rather than through does and exercise control.

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pharmaphorum

JANUARY 24, 2023

This in itself is not problematic: studies of impact and perception of virtual versus face-to-face engagement show doctors use them for different purposes (for example, information-focused versus relationship-focused interactions), but both have value and impact.

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PM360

JULY 17, 2023

It’s the best way that a pharma brand can guarantee audience relevancy,” Lauren Sacks, Director of Omni-Channel Marketing, Pfizer, said during the presentation. Our biggest challenge at the end of the day is how to have that thumb-stopping content.

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Media Networking Marketing Food 98

Evolve Your Success

JUNE 21, 2022

Pharma Sales To Med Device CEO: The Jeff Smith Story Part 1. You started in pharma. All you can do as a drug rep is you had to involve food. I need to see the doctor signing.” The post Pharma Sales To Med Device CEO: The Jeff Smith Story Part 1 appeared first on Evolve Your Success. — Watch the episode here.

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Pharmaceutical Technology

JULY 28, 2022

Roche’s Susvimo (ranibizumab sustained release formulation) follows a similar theme; patients who are implanted with Susvimo are expected to visit their doctor only twice a year to have the implant refilled so that the medicine can be delivered to their eyes continuously. The therapy received FDA approval in October last year.

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Marketing Food and Drug Administration FDA Doctors 52

World of DTC Marketing

JUNE 8, 2021

Greicius is a professor of neurology at Stanford, and Dr. Alexander is an internist and professor of epidemiology at the Johns Hopkins Bloomberg School of Public Health who served on a Food and Drug Administration advisory committee evaluating aducanumab, were also very critical of the Biogen’s product. It’s a sad day for us all.

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Pharmaceutical Technology

JUNE 29, 2022

For hundreds of years, we have found myriad uses for microbial enzymes in manufacturing – from food, drink, and household products to a range of industrial applications. Meanwhile, the pharma industry is undergoing somewhat of a transformation itself. In the evolving biotechnology industry, enzymes are important process aids.

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PM360

JUNE 29, 2022

Healthcare and pharma companies are watching this trend and refining their strategies to meet tomorrow’s health consumer. Pharma marketing and product teams may ask themselves these and other questions, including: What technologies or valuable benefits could be incorporated in the product’s packaging?

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PM360

AUGUST 9, 2022

Doctor Docs: Oncologists React to ASCO Educational Material. The FDA also determines that PFAS is undoubtedly in our water, soil, and air and therefore contaminates our food. Food tested for PFAS have been found in low levels, but with the EPA’s recent guidelines, it has become clear that these levels are dangerous as well.

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Healthcare Healthcare Food and Drug Administration FDA 52

Cadensee

JULY 20, 2021

It's become the main thing that the doctors are looking at now. And did you know at the time that you were a trailblazer in this space? It broke the confines of you being a doctor learning healthcare, learning to be a medical profession and that stayed there; it just broke it all. Interview Transcription (mild edits).

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PM360

APRIL 25, 2023

Evan Johnson: When we built ililli, “social audio” was kind of the buzzword, then we realized that that wasn’t necessarily where pharma or medical media was going. One of the funny things we’ve heard from HCPs is that those food reviews are often some of the most useful talks because they may have never been in that city before.

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Pharma Marketing Network

OCTOBER 4, 2020

Don ( PMN): Hello everyone thanks for joining us at the Pharma marketing podcast. I’m your host Don Langsdorf our guest today is Vlad Mkrtumyan. He’s a serial entrepreneur, a search engine marketing evangelist and a passionate networker. Vlad (LI): Great that you want to kick it off.

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Clarivate

JUNE 23, 2022

Food and Drug Administration or European Medicines Agency in the last two decades for oncology indications, along with three bispecifics. She has a particular interest and expertise in immuno-oncology and received her doctorate from the University of Oxford. ADCs and bispecifics aren’t new. A dozen ADCs have been approved by the U.S.

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Food and Drug Administration Marketing Doctors Patients 52

Pharmaceutical Technology

FEBRUARY 28, 2023

This often puts patients in difficult situations where they are passed between doctors until a correct diagnosis is reached. 1983 was a pivotal year for the rare disease community, with the US Food and Drug Administration’s introduction of the Orphan Drug Act. Orphan drug development is expanding Change is happening.

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PM360

JULY 13, 2023

By fostering cross-stakeholder coordination and support across pharma brands, HCPs, pharmacies, and insurance companies, we can pave the way for better solutions that enhance adherence and, ultimately, improve patient outcomes. Through united efforts, we can mitigate this significant challenge and improve patient care.

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Evolve Your Success

FEBRUARY 7, 2023

Others like myself, I got to the point where I was like, “I don’t want to chase doctors around it. Some people in medicine get to the point where they don’t want to chase doctors around anymore. The foods are put on the trays, then go up to the person who has a diabetic diet. I want to get out of pharma.

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Evolve Your Success

SEPTEMBER 21, 2022

It is the hardest work in the medical sales position in the space outside of the ones that are in surgery all day and reporting to a doctor. You want to report to a doctor. million to $2 million a year, and there’s no other type of medical sales that you can make that much unless you are high on top of the food chain.

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Medical sales Sales Medical Doctors 52

Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. 011 – Stephanie Berez Podcast Transcript. Stephanie (HOWM): Thanks for having me. RJ (PMN): So so true.

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Marketing Media Pharma Doctors 52

Cadensee

JULY 26, 2021

I practiced law in one of Tel Aviv's biggest law firm, for about seven years, representing startup companies as well as some bigger pharma companies. Helping kids get heigh I have this quote that you've probably this quote attributed to Hippocrates, "Let food be thy medicine and medicine be thy food."

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Retail Marketing Doctors Food 52

Evolve Your Success

AUGUST 23, 2022

Doctors weren’t seeing patients in the office. Doctors didn’t want in-person meetings. People aren’t sure if you’re a doctor or what exactly you do. They’re treatment centers, pain management doctors, high prescribing family practice, psychiatry and addiction. They were going to telemedicine.

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Evolve Your Success

FEBRUARY 13, 2024

Is it doctors, more hospital staff, or clinic founders? You were in pharma before so you sold drugs. About 10 to 12 days after I had that doctor’s appointment, I was being consumed by anxiety. Since I had been at the doctor, I had lost 22 pounds in those 10 to 12 days. The doctors couldn’t explain it.

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Patients Sales Medical sales Doctors 64

Pharmaceutical Technology

APRIL 13, 2023

Recent developments in artificial intelligence (AI) and machine learning are being used in clinical trial recruitment by integrating information collected from wearables, eHRS and other medical devices into ‘matches,’ which are then recommended to doctors and patients.

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pharmaphorum

NOVEMBER 10, 2022

The other four missions being climate change, marine environment, smart cities, and food security, it is clear the term ‘sustainability’ was not idly thrown into what she had to say. The responsibilities of pharma. Pharma needs to continue to invest in M&D. Only by working together can the industry move ahead and win.

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Pharma Marketing Network

JUNE 8, 2020

This is Don Langsdorf with the Pharma Marketing Network pleased to welcome today Dave Chase, co-founder of the Health Rosetta. I mean probably the only real exception is in specialty pharma in terms of, underlying cost actually having gone up. I mean, what’s more local than interaction between the patient and the doctor.

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Healthcare Healthcare Marketing Pharma 40

Evolve Your Success

MAY 17, 2022

Make a phone call and say, “I would like to tell you so when you are with a client who has this issue, you know what to look for and what hospital and doctor to go to.” It was difficult for medical sales professionals to get access to healthcare administrators, nurses, and doctors because of COVID. Everything is being addressed.

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Medical sales Medical Sales Patients 52

Evolve Your Success

MAY 9, 2023

Ophthalmology offices opened quicker than most doctors’ or physicians’ offices did. I would say it’s equivalent probably to a pharma rep. Another huge nuance is that you do tend to get smaller territories like in a pharma position. It wasn’t because it was med device or pharma, it was more the money.

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Evolve Your Success

NOVEMBER 22, 2022

She had a brother-in-law that was working for a pharma company back in Pittsburgh, and he helped me get an interview. There were days I would walk into the offensive staff room, and some of the coaches would be like, “Are you still dating that doctor?” It must have been cool, though, to go from that into pharma being with a doctor.

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Evolve Your Success

OCTOBER 10, 2023

We can provide services that can help these moms to help reduce their nausea and intake more nutrition and food during their pregnancy. It’s planning the days, going out to provider offices, marketing, and driving business development with these providers or the obstetrical doctors. My territory is driving-based.

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