World of DTC Marketing

FEBRUARY 2, 2022

While some doctors have been eager to start prescribing the newly approved drug, others had criticized the FDA for clearing the drug before studies proved it works. ” A physician on STAT News wrote, “the consequences of FDA approval are as disturbing as they are vast.

Food and Drug Administration 239

Food and Drug Administration Physicians Side effects Doctors 239

World of DTC Marketing

APRIL 22, 2021

Product websites are stagnant, and online health seekers are going elsewhere to learn about your medication’s side effects and cost. A website and TV commercials are not enough to get patients to ask for a prescription medication especially when fair balance lists side effects like cancer.

Marketing 265

Marketing Side effects Prescription Media 265

World of DTC Marketing

FEBRUARY 22, 2021

Jazz’s DTC for Sunosi says “if you have obstructive sleep apnea or narcolepsy and are often tired during the day, ask your doctor if once-daily SUNOSI may be right for you” but what they don’t mention is that obstructive sleep apnea is associated with obesity in more than 60% of cases.

Pharma 181

Pharma Doctors Side effects Prescription 181

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

JUNE 1, 2021

SUMMARY: The FDA is coming under intense pressure to approve Biogen’s Alzheimer’s drug, but Aaron S. Since that time, Biogen’s MS drugs have faced intense competition as MS patients continue to vent on social media that the Biogen drug has nasty side effects. Too many doctors, the data was still questionable.

Side effects 187

Side effects FDA Patients Doctors 187

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. While there is a segment that sees the drug as a “quick fix” to lose weight, others are skeptical and want to know more about side effects and costs.

Marketing 252

Marketing Media Side effects Pharma 252

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects? The FDA can be myopic when researching how consumers view and react to DTC. ” rather than assuming that they’re running to their doctor to ask for an Rx.

Prescription 249

Prescription Doctors Side effects Marketing 249

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. The other therapy Mitsubishi Tanabe Pharma’s Radicava is only effective in the early stages of ALS.

FDA 98

FDA Food and Drug Administration Physicians Side effects 98

pharmaphorum

OCTOBER 26, 2022

Psoriasis is a tricky disease to manage, as drawbacks and side effects loom with each and every type of treatment. Food and Drug Administration approved Vtama (tapinarof) cream, an aryl hydrocarbon receptor agonist and the first FDA-approved steroid-free topical medication in its class. Side effects, front and centre.

Side effects 91

Side effects Food and Drug Administration Patients Management 91

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? They wanted to know why pharma didn’t communicate that their websites had to meet FDA guidelines? Users spend an average of 5.94

Pharma 180

Pharma Side effects Medical FDA 180

PM360

OCTOBER 24, 2022

received FDA approval for once-daily GEMTESA—the first new oral OAB medication approved by the FDA since 2012. The treatment gap is evident: of those 30 million Americans with OAB, only 16 million have seen a doctor about the condition and only three million people are on treatment at any given time.

Side effects 40

Side effects Doctors FDA Patients 40

pharmaphorum

AUGUST 11, 2022

Some people are hyper-metabolisers, meaning a drug may move too fast through their system and not deliver the intended therapeutic effect; while others may metabolise a drug too slowly, triggering an adverse side effect or overdose.

Side effects 82

Side effects Medical Prescription Patients 82

Silver Line CRM

NOVEMBER 20, 2020

Whether it’s a desperately needed vaccine for a contagious disease, new research on side effects or success of treatments, or a life-saving treatment using new technology, pharmaceutical marketers must be ready for whatever new developments arise. What pages on your site do they engage with?

Marketing 52

Marketing Pharma Side effects Training 52

pharmaphorum

SEPTEMBER 30, 2022

GlobalData notes that the side effect could be a barrier for lecanemab use as it will require patient monitoring, but points out that the rates are a “significant improvement” on Aduhelm, which had an ARIA-E rate of 35% of patients taking the approved dose in clinical trials. In Clarity AD, the rate of ARIA-E was 12.5%

Doctors 52

Doctors Side effects Safety Sales 52

Silver Line CRM

NOVEMBER 11, 2020

There’s a lot of talk in pharma about creating the desired customer experience, and mapping that out with what interactions make up a customer journey, like doctor-patient conversations. You’re competing with: Doctors and hospitals, who want to make sure patients are healing . Another is managing side effects.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

PM360

AUGUST 9, 2022

Doctors, caregivers, life sciences companies, and even companies in other industries have attempted to answer this question for as long as medications have been available. Care providers can view adherence data, patient-reported side effects, and connect directly to their patients if needed. But it is not a simple answer.

Prescription 105

Prescription Medical Side effects Patients 105

pharmaphorum

JULY 6, 2022

Some patients with COVID-19 will be able to get easier access to Pfizer’s oral antiviral therapy Paxlovid, after the FDA ruled that pharmacists would be able to prescribe the drug. I've worked, including through Test to Treat, to expand access to Paxlovid, a pill shown to curb the worst effects of COVID-19. It made $1.5

FDA 99

FDA Doctors Side effects Patients 99

Legacy MEDSearch

JULY 19, 2023

“Currently, prostate cancer patients find themselves in the difficult position of balancing the oncological risks of the disease with the life-altering side effects that can often accompany traditional treatments. ” As the second most common cancer in U.S. market clearance.

Medical 52

Medical Side effects Patients Recruitment 52

European Pharmaceutical Review

OCTOBER 19, 2023

we must prove the effectiveness of radiopharmaceuticals through clinical trials… This has been demonstrated recently with PLUVICTO… the first US Food and Drug Administration (FDA)-approved targeted radioligand therapy for eligible patients with prostate cancer” At this moment, there is no single treatment for cancer today.

Food and Drug Administration 91

Food and Drug Administration Side effects Manufacturing Doctors 91

PM360

JUNE 11, 2022

For example, everyone must be steeped in both FDA and FTC guidelines. Typically, we think of patient partnerships in terms of their external impact—for example, to help educate doctors and payers. Once you choose a patient partner, transparency is tantamount to building a successful working relationship. Anthony Yanni. Olivier Chateau.

Patients 59

Patients Pharma Education Media 59

Quantified

APRIL 18, 2022

With only 50 novel drug approvals by the FDA across the entire industry in a typical year, the opportunity to build the institutional knowledge and refine launch marketing and sales fundamentals is an order of magnitude lower than, say, in consumer goods where there might be upwards of 4 brand initiatives a year.

Sales 52

Sales Pharma Pharma sales reps Medicine 52

World of DTC Marketing

SEPTEMBER 21, 2020

According to a Harris Poll, only 73% of Americans said they saw the CDC as somewhat or very trustworthy and 72% said they saw the FDA as highly trusted. The politicization of the FDA is also having an effect on prescription drugs. We probed with questions intended to better understand the concern over the FDA.

FDA 289

FDA Side effects Prescription Patients 289

World of DTC Marketing

AUGUST 10, 2020

I like the ad a lot because it has two trigger phrases, chemo-free, and immunotherapy” The ad is also a clear indication of why the FDA is stuck in the past with the requirement of failure balance for online ads. The FDA believes that people who see online ads for prescription drugs are going to run to their doctor to ask for an Rx.

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FDA Prescription Side effects Doctors 154