Fierce Pharma

DECEMBER 9, 2023

But these immunotherapies also come with various potentially dangerous side effects. | A new study examined side effect reports of BMCA immunotherapies from the FDA Adverse Event Reporting System, hoping to help inform doctors in their treatment decisions.

Side effects 263

Side effects FDA Safety Doctors 263

World of DTC Marketing

JULY 21, 2021

The FDA needs to study what people do when they see a DTC ad. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. 3hree: DTC marketing minimizes the side effects of prescription drugs – One of the top pages within prescription drug websites continues to be “safety information.”

Marketing 285

Marketing Prescription Side effects Doctors 285

World of DTC Marketing

DECEMBER 23, 2020

The old belief is that patients who are interested in new treatments ask their doctor about them. What are the side effects? The FDA can be myopic when researching how consumers view and react to DTC. ” rather than assuming that they’re running to their doctor to ask for an Rx.

Prescription 249

Prescription Doctors Side effects Marketing 249

PM360

OCTOBER 13, 2023

Doctor Docs: Targeting Trust Between Pharma and HCPs A new study shows the crucial link in pharma marketers’ digital engagement strategy with HCPs is in jeopardy—trust. doctors are calling two particular drugs “paradigm-shifting”—tirzepatide, sold as Mounjaro , and semaglutide, sold as the brands Ozempic , Wegovy , and Rybelsus.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

World of DTC Marketing

FEBRUARY 9, 2021

Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. 6ix: Safety information needs context. In clinical trials, how many people experienced a listed side effect? So let’s get right into it… 1ne: It takes about 50 milliseconds (that’s 0.05

Pharma 180

Pharma Side effects Medical FDA 180

pharmaphorum

AUGUST 11, 2022

Next, pharmacists review the participant’s genetic results – along with health data such as drug, lifestyle, and food interactions – to customize a “Medication Action Plan” that members’ physicians can access to determine which drugs should be prescribed to increase safety and efficacy.

Side effects 86

Side effects Medical Prescription Patients 86

pharmaphorum

SEPTEMBER 30, 2022

. “What we cannot know yet is whether that effect increases over time in an individual. Another key factor to consider is the safety profile of the drug, particularly with regard to amyloid-related imaging abnormalities (ARIA) that are always a risk with amyloid-targeting drugs, causing oedema (ARIA-E) and haemorrhages (ARIA-H).

Doctors 52

Doctors Side effects Safety Sales 52